Wishbone Kitchen: TIME100 Creators 2025
After being laid off from her day job in the pandemic, Meredith Hayden became a full-time private chef for a family in New York. In 2022, she went viral for social media posts documenting her aspirationally cheery daily routine in the Hamptons—plucking herbs from the garden, grocery shopping, and preparing vibrant, elegant meals—under the name Wishbone Kitchen. Since then, the brand has flourished, drawing more than 2.7 million followers across TikTok and Instagram.
Hayden's joyful, accessible approach to cooking has earned her comparisons to industry greats like Ina Garten and Martha Stewart—praise she doesn't take lightly, especially given her early struggles to be taken seriously. 'Femininity isn't always embraced in professional kitchens,' Hayden tells TIME. 'I had a lot of people in the industry tell me that I was only really good for bachelorette parties and ladies' lunches.' Staying true to her vision has paid off: this year, the 29-year-old released The Wishbone Kitchen Cookbook, which features recipes inspired by summers in the Hamptons and her childhood on Nantucket. The title became a New York Times best seller. 'I'm just glad to have found my people,' she says.
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Write to Annabel Gutterman at annabel.gutterman@time.com.
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