Bikaji Foods invests Rs 1.25 crore in US arm to strengthen distribution network
Bikaji Foods International has announced an investment of Rs 1.25 crore in its wholly owned subsidiary, Bikaji Foods International USA Inc. The investment, made via a rights issue, is aimed at expanding the company's distribution network and market reach in the United States.
According to the company's exchange filing, this funding will support its overseas operations and help scale up its presence in the American market, where demand for Indian snacks continues to rise. Bikaji Foods, known for its traditional Indian savouries and packaged food products, has been actively pursuing global expansion to tap into the growing diaspora and international customer base.
The fresh infusion into the US arm reflects the company's strategy to strengthen its supply chain, marketing, and retail presence in key markets. With this move, Bikaji aims to increase its footprint and build brand recognition beyond India, leveraging its established product range and heritage.
Disclaimer: The information provided is for informational purposes only and should not be considered financial or investment advice. Stock market investments are subject to market risks. Always conduct your own research or consult a financial advisor before making investment decisions. Author or Business Upturn is not liable for any losses arising from the use of this information.
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Aditya Bhagchandani serves as the Senior Editor and Writer at Business Upturn, where he leads coverage across the Business, Finance, Corporate, and Stock Market segments. With a keen eye for detail and a commitment to journalistic integrity, he not only contributes insightful articles but also oversees editorial direction for the reporting team.
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