
France, Spain Agree to Advance Deliveries of Ailing Airbus A400M
Airbus SE said the governments of France and Spain agreed to fast-track some deliveries of the slow-selling A400M military transport aircraft as the main nations supporting the program seek to keep production going.
France will take four aircraft sooner, while Spain will take three, Airbus said in a statement on Tuesday. Early deliveries will maintain the pace of production for the A400M, which has struggled to achieve its commercial and technical targets for years.

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22 minutes ago
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Strategies For Luxury Brands In The Fifth Industrial Revolution
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This also presents an opportunity for luxury brands to lead through sustainability, resilience and human-centric innovation. To remain competitive and relevant, luxury executives should consider the following strategic actions: 1. Position Sustainable Luxury As A Core Business Strategy Luxury brands are uniquely positioned to embrace sustainable luxury as a competitive advantage and champion sustainability without compromise. Executives should: • Shift from viewing sustainability as a compliance requirement to positioning it as a core brand value. • Leverage luxury's inherent qualities—timeless design, craftsmanship and durability—to promote a sustainable consumption model. • Invest in circular luxury models, such as buy-back programs, upcycling and certified pre-owned markets, to reinforce longevity and exclusivity. • Leverage transparent sourcing and digital verification (e.g., blockchain-backed digital passports) to authenticate ethical materials and practices. 2. 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Align Luxury With The Principles Of Industry 5.0 Industry 5.0 calls for a shift from efficiency-driven models to those that balance profitability with purpose. Luxury brands can lead by: • Integrating human-centered innovation, where AI and automation support artisans rather than replace craftsmanship. • Embedding regenerative design into production—using bio-based materials, ethical production methods and waste-reducing techniques. • Developing adaptive business models that allow for flexibility in market shifts, geopolitical tensions and environmental regulations. 4. Reposition Luxury As A Force For Social And Environmental Responsibility Consumers—particularly younger generations—demand brands that align with personal values and social impact. Luxury brands should: • Redefine luxury beyond materialism by emphasizing authenticity, ethical sourcing and conscious consumption. • Engage in purpose-driven storytelling, using brand heritage to reinforce commitments to sustainability and craftsmanship. • Support initiatives that promote fair wages, ethical sourcing and positive social impact within the luxury sector. • Educate consumers on the long-term value of high-quality, sustainable luxury goods versus fast consumption. • Expand access without mass-market dilution, offering sustainable entry-level luxury experiences that maintain exclusivity. 5. Innovate Without Losing Authenticity The future of luxury lies in blending tradition with technological innovation. To maintain exclusivity while embracing modernity, executives should: • Use digital tools for transparency and personalization—for example, leveraging AI for bespoke customer experiences while preserving artisanal craftsmanship. • Develop sustainable innovations, such as bio-based luxury materials or AI-driven customization, while maintaining exclusivity. • Enhance the perceived value of luxury goods by reinforcing their rarity, superior quality and long-term appreciation. • Experiment with sustainable entry-level products without diluting the brand's prestige, ensuring accessibility without mass-market overexposure. Leading By Example The concept of Industry 5.0 presents a transformative opportunity for industries to recalibrate their focus, aligning productivity and efficiency with human-centricity, sustainability and resilience. For luxury brands, this shift offers a unique moment to redefine their value propositions—not merely as symbols of exclusivity, but as leaders in sustainable innovation and responsible production. By embracing the pillars of Industry 5.0, luxury brands can lead by example, promoting a new era of consumption that values quality, longevity and social responsibility. A human-centric approach, deeply rooted in craftsmanship and artisan traditions, is already embedded in the DNA of luxury brands. By emphasizing the skill and artistry behind their products, they align with a vision of the future where technology enhances human well-being rather than displacing it. Similarly, luxury's inherent focus on sustainability—through timeless design and long-lasting quality—positions it well in an era where environmental concerns are paramount. A Challenge And An Opportunity Achieving true resilience requires a shift in business models that prioritize flexibility, local ecosystems and decentralized supply chains. Luxury brands must not only maintain their prestige but also protect authenticity and sustainability by rethinking how they operate and source materials. By doing so, they can serve as a blueprint for a new industry paradigm—one where profitability is balanced with social and environmental responsibility. By embracing Industry 5.0, luxury brands can shape the global conversation on sustainability and equity, setting a new standard for industries worldwide. This is both a challenge and a profound opportunity to redefine what luxury means in the 21st century. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?


Bloomberg
28 minutes ago
- Bloomberg
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