Morris Motors boss may have inspired Tolkien villain
The fascist-sympathising founder of Morris Motors was demonised as a soulless industrialist in an unknown story by JRR Tolkien that is to be published for the first time.
William Morris, Viscount Nuffield, is thought to have inspired the Lord of the Rings author to create a villain for a satirical fantasy in which he vented his loathing for the motor car and its devastating impact on his beloved Oxford.
Morris made his fortune by mass-producing small cars at affordable prices and, although he donated millions to worthy causes, he also supported Oswald Mosley's British Union of Fascists.
Morris Motors became the major employer in the region during Tolkien's lifetime, providing a pull for workers and businesses supporting the car industry. A dramatic rise in Oxford's population between the wars was driven partly by the growth of the industry, which in turn had a dramatic impact on traffic.
The businessman is thought to be the inspiration for a character known as the Daemon of Vaccipratum in the never before published story, called The Bovadium Fragments.
It is thought Tolkien also took inspiration from a planning controversy that erupted in the 1940s, when he was the University of Oxford's Professor of English Language and Literature at Merton College.
A bid to alleviate clogged-up traffic by building a dual carriageway across Christ Church Meadow, an ancient open space in the heart of Oxford, sparked a protracted public debate well into the 1960s, when the plan was eventually aborted.
The Bovadium Fragments reflects his mastery of Latin. Bovadium was the Latinised name for the village of Oxford, and the Daemon of Vaccipratum translates as 'the demon of the cow pasture', or Cowley, which was where Morris had established his motor manufacturing plant.
In one passage of the unearthed story, Tolkien writes: 'But it came to pass that a Daemon (as popular opinion supposed) in his secret workshops devised certain abominable machines, to which he gave the name Motores.'
The Bovadium Fragments was among Tolkien manuscripts that were either donated or deposited posthumously by his estate to Oxford's Bodleian Library. It will be published in October by Harper Collins.
Chris Smith, the Harper Collins publishing director, described it as 'a sharply satirical account of the perils of allowing car production and machine-worship to take over your town, where things ultimately all go to hell, in a very literal sense'.
Tolkien's son and literary executor, Christopher, had edited the text before his death in 2020.
The book will include an essay by Richard Ovenden, Bodley's librarian, who has conducted extensive research into the planning controversy, having established its inspiration for Tolkien's story.
He said that it is about a scholar in the future looking at evidence of a society that is now lost, having 'worshipped the motor car', adding: 'Tolkien was deeply affected by the way that the motor industry was changing his city, and that shines through.'
Asked why The Bovadium Fragments had not been published before, Mr Ovenden said: 'Christopher's priority in publishing his father's unpublished works was on the Middle Earth-related material. This material didn't really fit with that or with his father's more scholarly pieces, and so it got left.
'I would visit Christopher and his wife Baillie in France every year. On one of those visits, he drew this to my attention and said, 'What's all this about, what do you think the background of this was?''
Mr Ovenden described it as 'a contribution to environmental literature and the conservation of historic cities'. 'It was written in the late 1950s and 1960s, but it has this extraordinary contemporary resonance,' he said.
Broaden your horizons with award-winning British journalism. Try The Telegraph free for 1 month with unlimited access to our award-winning website, exclusive app, money-saving offers and more.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles

Miami Herald
9 hours ago
- Miami Herald
Beloved Mexican restaurant closing despite Guy Fieri, fan support
Even a visit from Guy Fieri and an incredibly loyal customer base can't protect some restaurants from the realities of the food business. When you don't own the building your business operates in, you lack a clear level of control. Most restaurants sign longer leases. In many cases, five years, with an option for a second five years at a negotiated price increase. Related: Popular sports bar restaurant chain shuts down multiple locations In those circumstances, a restaurant has some level of cost certainty. Rent is often the largest expense (although labor costs can sometimes be), and having it locked down for a decade make it easier to make decisions. When leases end, however, many restaurants find their landlords wanting increases that make their business model no longer viable. Most eateries can raise prices 5-10% every few years, but any more than that and they scare their customers away. Don't miss the move: Subscribe to TheStreet's free daily newsletter If a landlord wants a 20% increase (or even more) that can force an otherwise successful business to have to close. Sometimes, the restaurant might find a nearby location, but moving is expensive, and losing your lease usually means the end for most restaurants. That's essentially what happened for a popular Phoenix taco restaurant despite support from Guy Fieri on "Diners, Drive-ins, and Dives," and an outpouring of customer love. Every city seemingly has dozens of Mexican restaurants and many have unique takes on the taqueria. Some of these offer takes from less-known regions of Mexico while others bring global traditions to the taco. CRUjiente calls itself "a rebirth of Latin cuisine. A modern taqueria with an inventive interpretation of Mexican street tacos," according to its Facebook page. It shares a much deeper explanation of its mission on its website. "Founded in tradition and intermixed with imagination, CRUjiente Tacos is a modern neighborhood taqueria in a lively intimate dining and bar space that interprets the evolution of tacos with redefined renditions of the classic Mexican street taco," it shared. More Food & Dining: Iconic Warren Buffett candy store suddenly closing after 30 yearsWalmart's Sam's Club makes a Costco-style food court changePopular Trader Joe's wine brand has bad news, making harsh choice The eatery offers a classic menu that also bring in items like Korean Fried Chicken. That was one of the inspired menu items that brought Fieri to visit to feature the restaurant on "DIners, Drive-ins, and Dives" Innovation, however, does not pay the bills. In fact, even being popular, and having a large fan base are sometimes not enough. When CRUjiente co-founder Rich Hinojosa shared in April that the restaurant had to close, something magical happened. Fans of the eatery rallied and formed long lines to get one last taste of the food Hinojosa made as executive chef. That support allowed the restaurant to negotiate a short extension with its landlord. In the long-term, however, the math did not make sense. Hinojosa said rising rent costs are forcing the restaurant to close when their lease expires at the end of April. He told Arizona's Family his landlord wanted to raise his rent more than 30% starting in May, along with yearly increases after that. That was more than the business could bear and Hinojosa was wistful and appreciative about it in his statement to the online magazine. "You get to be part of people's lives for a couple hours at a time. For a lot of our regulars, it was a couple of hours, a couple times a week every month, which was really nice," he shared. Despite the fan support, there will be no miracle for CRUjiente as the landlord has not opted to revise the lease terms or offer another extension. The restaurant will officially close after dinner service on May 31. Related: Popular pizza maker closed after Chapter 11 bankruptcy moves forward "Hopefully, this is not the end of our story," the restaurant shared on social media, but Hinojosa made it clear that he has no miracle ready for his staff and customers "I don't have anything in my back pocket. I wish I did," he told Phoenix New Times. "Somehow, I hope, I pray, we'd love to continue. I never felt like CRUjiente had run its course." . The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.


Business Insider
a day ago
- Business Insider
Analysts Remain Bullish on Meta Platforms Stock Despite Near-Term Headwinds
Meta Platforms (META) stock has risen 16.3% over the past month and is up 10.2% year-to-date. The company impressed investors with its market-beating first-quarter results. However, macro uncertainty and tariff wars could weigh on ad spend and impact Meta's performance. Despite near-term headwinds, most Wall Street analysts remain bullish on META stock, as they are confident about the social media giant's strong positioning, solid execution, and resilience. Confident Investing Starts Here: Meta Platforms' Impressive Performance Meta Platforms topped analysts' Q1 2025 revenue and earnings estimates, with its ad revenue rising 16% to $41.4 billion. Moreover, the company reported a 6% increase in daily active users across its family of apps (Facebook, Instagram, Messenger, and WhatsApp) to 3.43 billion. The company is leveraging AI (artificial intelligence) to enhance its tools. Meta's artificial intelligence assistant, Meta AI, now has one billion monthly active users across the company's family of apps. While Meta Platforms lowered its full-year expenses outlook, it raised its capex guidance to the range of $64-$72 billion from $60-65 billion for additional data center investments to support its AI initiatives and a rise in the expected cost of infrastructure hardware. Overall, Meta CEO Mark Zuckerberg expressed confidence in navigating the ongoing macro uncertainties. Analysts' Views on META Stock's Growth Trajectory Recently, Loop Capital analyst Rob Sanderson increased the price target for Meta Platforms stock to $888 from $695 and maintained a Buy rating, citing the company's upbeat Q2 2025 outlook. The 5-star analyst stated that his expectation that a drop in spending intensity from China-based advertisers would flatten revenue growth was a 'misread.' Sanderson believes that META stock remains the best non-hardware example of a tangible, 'right-now beneficiary of AI.' He expects META stock to outperform the Magnificent 7 peer group this year. Likewise, encouraged by the Q1 results and second-quarter outlook, Guggenheim analyst Michael Morris reaffirmed a Buy rating on META stock and increased the price target to $725 from $675. The 5-star analyst noted that management's discussion and outlook focused on continued pursuit of the growth opportunities in AI, engagement, and advertising, with the guidance reflecting the impact of macro uncertainty, demand headwinds from Asian e-commerce exporters, and healthy April ad trends. Morris believes that overall, Meta Platforms indicated that demand across its portfolio remains strong, as reflected in the 6% user growth, 5% impression growth, and 10% ad pricing growth. META's enhanced engagement is driven by AI developments, primarily through improved content recommendations, noted the analyst. Overall, Morris continues to view Meta as the 'best positioned digital ad player,' particularly as more supply is expected to come online later this year. Is META a Good Stock to Buy? With 41 Buys, three Holds, and one Sell recommendation, Wall Street has a Strong Buy recommendation on Meta Platforms stock. The average of $696.12 implies about 8% upside potential from current levels.
Yahoo
a day ago
- Yahoo
Rep. Alexandria Ocasio-Cortez Praises Bad Bunny for ‘Political' Album ‘Debí Tirar Más Fotos'
What does Alexandria Ocasio-Cortez listen to when she's fighting for change or passing legislation on Capitol Hill? A lot of Bad Bunny, as it turns out. In a new interview with Rolling Stone published Friday (May 30), the politician opened up about policy, the Donald Trump administration and, of course, her favorite tunes. 'I have had the Bad Bunny album on repeat,' she told the publication, referencing 2025's four-week Billboard 200 chart-topper Debi Tirar Mas Fotos. More from Billboard YoungBoy Never Broke Again Pardoned by President Trump: 'Thank You to Everyone Who Believed in Me' The Amity Affliction Cover Turnstile's 'Holiday' for 'Like a Version' Mariah Carey Celebrates 20 Years of 'The Emancipation of Mimi': Stream It Now 'As a Puerto Rican, the album is very cathartic, and it's very political,' AOC continued. 'It speaks to a lot of what's happening to us and our people right now.' The New York native added that she loves how the rapper is 'bringing salsa back.' 'Rauw Alejandro is doing that, too,' she noted. 'I'm a big salsa person. It's such a nice outlet. I like it because the lyricism is so dramatic. Everyone's breaking up, everyone's got the love of their life. It's so funny.' AOC's praise of the 'Titi Me Pregunto' artist comes as he's gearing up to tour the globe in support of his new album, traveling around Latin America, Asia, Australia and Europe. He's also been breaking numerous sales records while he's at it, from becoming the first Latin act to ever sell out a stadium concert in Australia to selling all-time high amounts of tickets in France, Italy, Poland, Portugal and Sweden for a Latin artist. Other than his upcoming residency in Puerto Rico, however, Bunny is notably skipping the United States on his tour. When asked for her thoughts, Ocasio-Cortez told RS, 'We just don't have figures like that anymore.' 'I think about the Civil Rights Movement, and I think about people like Harry Belafonte and all of these artists who really did risk everything, risk their careers and their popularity in order to support and take part in people's movements, and to use their art … it's more rare now, or at least it feels that way,' she continued. 'I wasn't around then. The pressures of the industry are to be as broad as possible. When you have someone who does something gutsy like that, first of all, people come through for it, and it's super compelling.' To the representative's point about Bunny being political, the three-time Grammy winner is also active in politics outside of his music. In the 2024 U.S. election, he supported Kamala Harris' campaign for president, boosting her messaging about what was at stake for Puerto Rican voters. Several other Latin stars — including Luis Fonsi, Marc Anthony and Ricky Martin — also expressed support for Harris, though others backed Trump. In September, AOC dissed Nicky Jam and Anuel AA for endorsing the twice-impeached POTUS during a congressional hearing. 'I suppose that puts you and Nicky Jam and Anuel in the same boat,' she told Mark Krikorian, the executive director of the far-right Center for Immigration Studies, after he claimed not to remember Trump saying he wanted to 'sell' Puerto Rico. Best of Billboard Chart Rewind: In 1989, New Kids on the Block Were 'Hangin' Tough' at No. 1 Janet Jackson's Biggest Billboard Hot 100 Hits H.E.R. & Chris Brown 'Come Through' to No. 1 on Adult R&B Airplay Chart