Michael B. Jordan Shows Love To Sinners & Drops Big Creed-Verse Plans At Amazon Upfront
Source: Slaven Vlasic / Getty
At Amazon's upfront presentation on Monday, Michael B. Jordan energized the crowd with a surprising and heartfelt tribute.
While promoting the future of the Creed franchise, Jordan took a moment to acknowledge the current success of Sinners, a film now playing in theaters. 'Thank you to everyone who's been supporting Sinners in theaters right now,' he told the audience at the Beacon Theatre, earning one of the loudest responses of the night.
What caught many off guard was that *Sinners* was not an Amazon production but a Warner Bros. release. The acknowledgment was especially notable considering Jordan had just been introduced by Courtenay Valenti, Amazon MGM Studios' Head of Film, Streaming and Theatrical, who formerly served as Warner Bros.' President of Production. The moment underscored Jordan's commitment to his collaborators, especially director Ryan Coogler, who helmed Sinners and shares a longstanding creative bond with Jordan.
While on stage, Jordan also reflected on the origins and future of what he called the 'Creed-verse.' He revealed that the concept for Adonis Creed had been shared with him by Coogler even before filming their debut collaboration, Fruitvale Station. 'Before we ever rolled the cameras on Fruitvale, Ryan pitched the idea of Adonis Creed to me,' Jordan said. 'That was the start of everything.'
Calling his journey as Adonis life-changing, Jordan expressed pride in how far the franchise has come and enthusiasm for where it is headed. He emphasized that the upcoming chapters will continue to honor the core values that have always defined the Rocky and Creed stories, such as grit, personal growth, and the importance of both biological and chosen family. 'We're creating something meaningful,' he said, while teasing the introduction of new fighters stepping into the ring. 'In Creed, it's always one step, one round, one punch at a time.'
Jordan's appearance served as both a celebration of his current projects and a nod to the deep creative partnerships that have shaped his career, bridging past and future in a single powerful moment.
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