YouTube viewers will start seeing ads after ‘peak' moments in videos
Imagine you're watching a highly anticipated video from your favorite YouTube creator—perhaps the moment a famous couple finally gets engaged—when an ad pops up immediately after the clip. This is part of YouTube's new ad format called 'Peak Points.'
The company revealed the new ad format during its upfront presentation on Wednesday in New York.
Peak Points leverages Google's Gemini AI to analyze YouTube videos and identify moments it believes have the highest viewer engagement or are most emotionally impactful, and then suggests placing the ad right after it.
Image Credits:YouTube
Point Peaks aims to benefit advertisers by using a tactic that aims to grab users' attention right when they're most invested in the content. This approach appears to be similar to a strategy called emotion-based targeting, where advertisers place ads that align with the emotions evoked by the video. It's believed that when viewers experience heightened emotional states, it leads to better recall of the ads.
However, viewers may find these interruptions frustrating, especially when they're deeply engaged in the emotional arc of a video and want the ad to be over quickly to resume watching.
In related news, YouTube announced another ad format that may be more appealing to users. The platform debuted a shoppable product feed where users can browse and purchase items during an ad.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Android Authority
18 minutes ago
- Android Authority
Gemini in Google Drive gets right to the point with automatic PDF summaries
Andy Walker / Android Authority TL;DR Gemini can now read PDFs in Google Drive and create a summary card for quick viewing. The feature comes with buttons users can click to make Gemini take action on the PDF, such as creating a draft proposal. The update is rolling out now to all Workspace users. Google Drive has been getting a lot of Gemini love recently. Google added the ability for Gemini to browse your files and even watch videos for you. Now, Google is rolling out a new feature that gives users instant summaries of their PDF files. Google introduced PDF summary cards, which are a new AI-driven feature that proactively summarizes PDF content when a file is opened in Google Drive. The summaries themselves include clickable actions like 'Draft a sample proposal' or 'List interview questions based on this resume,' two examples Google gave in their announcement. These actions launch Gemini in a side panel so users can get started on tasks without having to leave the document. This isn't the first time Google has tried to integrate Gemini with PDFs. We've had simple overviews for a while now, but the actionable AI suggestions, and the new card layout, are brand new. Users can double-click any PDF to see the summary card. It appears within the overlay preview window instead of opening in a separate browser tab. Google has been sticking Gemini into everything, from summarizing reports in Docs to drafting replies and email templates in Gmail. It can organize tasks in Calendar and analyze a spreadsheet in Sheets. Those are all great, but PDF summaries in Drive could be particularly useful for everyone's productivity. PDF summaries in Drive could be particularly useful for everyone's productivity. You don't need to use the new AI summaries of your Drive PDFs. You can update your Drive settings to continue opening PDFs in a separate browser if that is what you prefer. The feature supports over 20 languages at launch. It is available to Google Workspace customers on Business Standard, Enterprise Standard and Plus, and users with the Gemini Education plan. It is also available for anyone with the old AI Pro or Ultra add-ons.
Yahoo
29 minutes ago
- Yahoo
The chaotic Kalshi ad during the NBA Finals was made with AI for $2,000. The guy behind the clip shared how he made it.
An AI-generated ad for Kalshi, where you can bet on real-world events, aired during an NBA Finals game. PJ Accetturo, a self-described AI filmmaker, described his process for creating the ad. Here's how he used Google's Gemini chatbot and Veo 3 video generator to make the "most unhinged" ad. A farmer floating in a pool of eggs. An alien chugging beer. An older man, draped in an American flag, screaming, "Indiana gonna win baby." The chaotic scenes are all part of a new AI-generated ad from sports betting marketplace Kalshi, which aired Wednesday during Game 3 of the NBA Finals. "The world's gone mad, trade it," the commercial's tagline read, following the 30-second collection of surreal scenes. In a recent thread on X, the ad's director explained how he made the clip for just $2,000. "Kalshi hired me to make the most unhinged NBA Finals commercial possible," PJ Accetturo, a self-described AI filmmaker, wrote on Wednesday. "Network TV actually approved this GTA-style madness." Accetturo said he made the ad using Veo 3, Google's latest AI video generator. A Kalshi spokesperson confirmed to BI that the company hired Accetturo to make the ad and that it was generated entirely using Veo 3. "Kalshi asked me to create a spot about people betting on various markets, including the NBA Finals," Accetturo wrote on X. "I said the best Veo 3 content is crazy people doing crazy things while showcasing your brand. They love GTA VI. I grew up in Florida. This idea wrote itself." He said that he started by writing a rough script, turned to Gemini to generate a shot list and prompts, pasted it into Veo 3, and made the finishing touches in editing software. To write the script, he said he asked Kalshi's team for pieces of dialogue they wanted to include, then thought up "10 wild characters in unhinged situations to say them." Accetturo said that he got help from Gemini and ChatGPT for coming up with ideas and working them into a script. A screenshot he posted of this stage of his process showed dialogue like "Indiana gonna win baby" and "I'm all in on OKC" alongside characters like "rizzed out grandpa headed to the club" and "old lady in front of pickup truck that says 'fresh manatee' in a cooler behind her." Accetturo said he then asked Gemini to turn every shot description into a Veo 3 prompt. "I always tell it to return 5 prompts at a time—any more than that and the quality starts to slip," he wrote on X. "Each prompt should fully describe the scene as if Veo 3 has no context of the shot before or after it. Re-describe the setting, the character, and the tone every time to maintain consistency." Accetturo said it took 300 to 400 generations to get 15 usable clips. "We were not specifically looking for an AI video at first, but after getting quotes from production companies that were in the six or seven figure range with timelines that didn't fit our needs, we decided to experiment, and that's when we made the decision to go with AI and hire PJ," the Kalshi spokesperson told BI. "Given the success of this first ad, we are absolutely planning on doing more with AI." The spokesperson said the video went from idea to live ad in three days, cost roughly $2,000 to make, and is on track to finish with 20 million impressions across mediums. Accetturo told BI that he was "paid very well for the project" and now makes a "lot more as an AI director" than he did for live action contracts, which often involved weeks of work before and after the shoot compared to the few days the Kalshi ad required. "The client got an insane ad for a great rate on a blistering timeline, and I got paid really well, while working in my underwear," he said. Read the original article on Business Insider
Yahoo
32 minutes ago
- Yahoo
Despite the tough job market, LinkedIn cofounder says Gen Z graduates have one big selling point as potential new hires: Being AI natives
LinkedIn cofounder and venture capitalist Reid Hoffman warned AI will change jobs and the workplace, but that doesn't mean young job seekers should be alarmed. On the contrary, Hoffman said college grads need to advertise the advantage they have as AI natives to stand out among older workers. The tough job market for recent college grads is weighing on Gen Z, but the AI skills they bring to the workplace could be their biggest selling point as potential new hires, said LinkedIn cofounder Reid Hoffman. Unemployment for young people between the ages of 22 and 27 rose to a four-year high of 5.8% in March, according to the Federal Reserve Bank of New York. Furthermore, the underemployment rate rose to 41.2% for this group, and the New York Fed said, 'The labor market for recent college graduates deteriorated noticeably in the first quarter of 2025.' Regardless, younger people need to play up their biggest advantage when they look for jobs: their ability to maneuver AI technology that is already making drastic changes in the workplace, said the billionaire entrepreneur and VC in a YouTube video responding to college students' questions. 'You are generation AI. You are AI native,' Hoffman said. 'Bringing the fact that you have AI in your tool set is one of the things that makes you enormously attractive.' While some CEOs in the AI industry like Anthropic's Dario Amodei have warned the technology will lead to double-digit unemployment and a drastic decrease in entry-level jobs, others, like Nvidia's Jensen Huang have argued it will create many jobs. Hoffman, for his part, stuck to the middle of both opinions, adding that with technology advancing so rapidly, it's a 'legitimate worry' for young people that AI could make their degrees less valuable. Still, he said, the most important takeaway from college isn't limited to any single class or skill set, but rather learning to make connections. 'One thing is to not focus on the degree, but to focus on how you learn and to be continually learning,' he said. Hoffman added the job market is constantly changing, with new jobs being created and eliminated at a rapid pace. 'AI is just amplifying this fact—which is the fact that it's changing faster, it's changing in more directions, and it highlights the fact that you need to be dynamic and evolving,' he said. Still, younger workers surrounded by older, non-AI-native employees, could stand out, especially if they have taken the time to embrace AI tools and develop their prompting skills. This story was originally featured on
