Latest news with #PeakPoints
Mint
16-05-2025
- Business
- Mint
Google unveils AI tool to identify prime ad spots in YouTube videos: Details
YouTube has announced a new artificial intelligence-powered tool designed to help advertisers reach viewers at the most engaging moments in a video. The feature, known asPeak Points, was unveiled at the company's Brandcast event in New York and is currently being rolled out as part of a pilot programme. The Google-owned platform explained that the new system uses Gemini, its advanced AI model, to analyse video content and identify the precise moments when audience engagement is at its highest. These high-engagement moments will be strategically selected for ad placements, aiming to improve advertisement visibility and effectiveness. In a blog post, YouTube highlighted how the feature is intended to benefit both advertisers and content creators. Advertisements are a major source of income for the video-sharing site, and a portion of the ad revenue is distributed to creators. By targeting peak viewer interest,Peak Points is expected to drive better results for brands while potentially increasing earnings for video creators. The company has long experimented with ad formats to maximise their impact. From pre-roll ads to unskippable segments and even a recent trial of pause-screen adverts, YouTube has consistently sought to ensure advertisements are viewed. The new tool represents a continuation of these efforts, but with the added benefit of AI-driven precision. In a demonstration shown during the event, Gemini successfully identified a high-engagement moment just before a marriage proposal scene, positioning it as an ideal slot for an advertisement. According toCNBC, the AI determines these moments by examining the video on a frame-by-frame basis and analysing the accompanying transcript. However, it remains unclear whether YouTube is also incorporating user interactions—such as pausing or rewinding—as part of the analysis. While still in its early stages, Peak Points signals a broader shift towards smarter and more data-informed advertising strategies on digital platforms. As the pilot continues, advertisers and creators alike will be watching closely to assess its performance and impact.
CNBC
14-05-2025
- Business
- CNBC
YouTube announces Gemini AI feature to target ads when viewers are most engaged
YouTube on Wednesday announced a new tool that will allow advertisers to use Google's Gemini AI model to target ads to viewers when they are most engaged with a video. The artificial intelligence feature, called "Peak Points," identifies times when videos receive elevated levels of viewer attention and packages ads to be placed after those moments. Peak Points has the potential to enable more impressions and a higher click-through rate on YouTube, a primary metric that determines how creators earn money on the video platform. YouTube said the AI model is trained by analyzing video elements such as frames and transcripts. Peak Points is currently in a pilot program and will be rolling out over the rest of the year. The video service announced Peak Points at its YouTube Brandcast event in New York. Besides Peak Points, YouTube made other announcements geared toward advertisers. With Peak Points, Google is taking another step in monetizing AI at a time when many in Silicon Valley are prioritizing products over safety.
TechCrunch
14-05-2025
- Entertainment
- TechCrunch
YouTube viewers will start seeing ads after ‘peak' moments in videos
Imagine you're watching a highly anticipated video from your favorite YouTube creator—perhaps the moment a famous couple finally gets engaged—when an ad pops up immediately after the clip. This is part of YouTube's new ad format called 'Peak Points.' The company revealed the new ad format during its upfront presentation on Wednesday in New York. Peak Points leverages Google's Gemini AI to analyze YouTube videos and identify moments it believes have the highest viewer engagement or are most emotionally impactful, and then suggests placing the ad right after it. Image Credits:YouTube Point Peaks aims to benefit advertisers by using a tactic that aims to grab users' attention right when they're most invested in the content. This approach appears to be similar to a strategy called emotion-based targeting, where advertisers place ads that align with the emotions evoked by the video. It's believed that when viewers experience heightened emotional states, it leads to better recall of the ads. However, viewers may find these interruptions frustrating, especially when they're deeply engaged in the emotional arc of a video and want the ad to be over quickly to resume watching. In related news, YouTube announced another ad format that may be more appealing to users. The platform debuted a shoppable product feed where users can browse and purchase items during an ad.
