Man United hire man with no football experience into top role
Sansoni, who has no prior football experience, contributed to eight world championship-winning seasons during his 11-year tenure at Mercedes F1.
His primary role will be to establish Manchester United as a data-led organisation, embedding predictive and AI-driven decision-making across the club.
Sansoni will report to chief executive Omar Berrada, and his appointment is known to co-owner Sir Jim Ratcliffe due to Ineos 's minority stake in Mercedes.
In a separate appointment, Kirstin Furber, previously from Channel 4, has joined Manchester United as the new people director.
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