AE Global and rePurpose Global Launch Plastic Negative and Plastic Neutral Packaging Certification Badges
New Packaging Badges Make it Easier Than Ever for Consumers to Support Brands Taking Action for a More Sustainable Supply Chain
MIAMI, May 19, 2025--(BUSINESS WIRE)--AE Global, a leader in sustainable packaging solutions, is empowering consumers with new verified plastic-negative and plastic-neutral certifications for product packaging. The environmental impact verification is conducted in partnership with the world's leading Plastic Action Platform, rePurpose Global.
Through the partnership, participating brands can now display official on-pack icons clearly signaling plastic recovery impact, whether collecting the same amount of plastic used to make the packaging (plastic neutral) or twice the amount (plastic negative). These badges differentiate products on retail shelves and e-commerce platforms as making a tangible impact in sustainability efforts.
Consumer sentiment backs the move: a nationwide study from rePurpose Global found that 95% of consumers indicated a willingness to pay more for products that fund plastic recovery. Among "conscious consumers" (those whose buying behavior suggests they prioritize impact in purchasing decisions), willingness to pay rises even further.
The icons are supported by rePurpose Global's industry-leading verification system, which includes traceable data, impact reporting and regular third-party audits. Brands already displaying rePurpose Global Plastic Neutral certifications include Thrive Market, Saie Beauty, Beatbox Beverages, Megafood, Murphy's Naturals and PAX Labs, among many others.
"When brands show they're taking responsibility for their plastic footprint, it drives real-world impact and consumer trust," said Mike Forenza, Managing Partner at AE Global. "Through these on-pack icons with rePurpose Global, we're making it easy for brands to integrate plastic recovery into their packaging strategy while delivering verified sustainability that stands up to scrutiny."
The new certifications build on AE Global and rePurpose Global's partnership, providing companies with a seamless way to fund verified plastic recovery, eliminating friction while helping brands meet sustainability goals and consumer expectations. In 2024 alone, AE Global and rePurpose Global worked together to collect 380,000 pounds of ocean-bound plastic waste.
"Positive environmental impact and operational efficiency aren't at odds. They can be built directly into a brand's supply chain," said Svanika Balasubramanian, CEO and Co-Founder of rePurpose Global. "Sustainability isn't just good for the planet, it's a competitive advantage, and these packaging certifications set a new standard for how packaging and purpose can align."
To learn more about how brands and consumers can drive plastic recovery and sustainability, visit https://aeglobal.com/sustainable-packaging-solutions/.
About AE Global
AE Global (AEG) is a market leader in packaging solutions, offering a full range of packaging products and services via its in-house innovation lab, robust distribution footprint, and vertically integrated manufacturing facilities. With a commitment to innovation, quality, and customer satisfaction, AEG prides itself on being one of the few independent packaging companies placing a heavy emphasis on sustainability and the communities it serves. Through its sustainability program named "Talk Trash," AEG and participating brands are funding waste collection in areas with inadequate waste management infrastructure. As of Dec. 31, 2024, through rePurpose Global's efforts, AE Global has removed more than 380,000 pounds of ocean-bound plastic from the environment, equivalent to over 9.6 million 16oz water bottles.
About rePurpose Global
rePurpose Global is the world's leading Plastic Action Platform, bringing together brands, consumers, innovators and policymakers to collectively combat the plastic waste crisis. Through its pioneering solutions across the circular economy value chain, the organization has helped more than 500 companies measure, reduce and take action on their plastic footprints while driving systems change on a global scale.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250519280321/en/
Contacts
Media Contact Leland RadovanovicSenior Account ExecutiveGrasslands: A Journalism-Minded Agencyleland@mygrasslands.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
News24
26 minutes ago
- News24
‘Elon is sticking to his principles': Musk's father says Trump dispute triggered by stress
The clash between Donald Trump and Elon Musk intensified after Musk criticised the president's tax and spending bill, sparking a heated social media exchange. Errol Musk, Elon's father, highlighted the intense stress both sides faced over months and urged for an end to the public battle. Trump warned of 'serious consequences' should Musk support Democrats, despite Musk's prior financial backing of Trump's 2024 campaign and collaboration on downsising government operations. The dispute between Donald Trump and Elon Musk was triggered by months of intense stress on both sides, and the public battle between the US president and the billionaire donor needs to stop, Musk's father told Reuters on Monday. Trump and Musk began exchanging insults last week on social media, with the Tesla and SpaceX CEO describing the president's sweeping tax and spending bill as a "disgusting abomination". Asked whether he thought his son had made a mistake by engaging in a public clash with the president, Errol Musk said people were sometimes unable to think as clearly as they should "in the heat of the moment." "They've had five months of intense stress," Musk told Reuters at a conference in Moscow organised by conservative Russian tycoons. "With all the opposition cleared and two people left in the arena, all they have ever done is get rid of everything and now they are trying to get rid of each other - well that has to stop." Asked how it would end, he said: Oh, it will end on a good note - very soon. Neither the White House nor Musk could be reached for comment outside normal US business hours. Trump said on Saturday his relationship with Musk was over and that there would be "serious consequences" if the world's richest man decided to fund US Democrats running against Republicans who vote for the tax and spending bill. Musk bankrolled a large part of Trump's 2024 presidential campaign. Trump named Musk to head an effort to downsize the federal workforce and slash spending. Musk's father told reporters he was standing by his son. "Elon is sticking to his principles but you cannot always stick to your principles in the real world," Musk's father said. "Sometimes you have to give and take." Speaking beside sanctioned Russian businessman Konstantin Malofeyev, Musk's father praised President Vladimir Putin as a "very stable and pleasant man." He accused "fake media" in the West of projecting "complete nonsense" about Russia and for casting it as an enemy.
Associated Press
26 minutes ago
- Associated Press
Amazon to spend $20 billion on data centers in Pennsylvania, including one at a nuclear power plant
HARRISBURG, Pa. (AP) — Amazon said Monday that it will spend $20 billion on two data center complexes in Pennsylvania, including one it is building alongside a nuclear power plant that has drawn federal scrutiny over an arrangement to essentially plug right into the power plant. Kevin Miller, vice president of global data centers at Amazon's cloud computing subsidiary, Amazon Web Services, told The Associated Press that the company will build another data center complex just north of Philadelphia. The announcements add to the billions of dollars in Big Tech's data center cash already flowing into the state. Since 2024 started, Amazon has committed to about $10 billion apiece to data center projects in Mississippi, Indiana, Ohio and North Carolina as it ramps up its investment in infrastructure to compete with other tech giants to meet growing demand for artificial intelligence products. The rapid growth of cloud computing and artificial intelligence has fueled demand for data centers that need power to run servers, storage systems, networking equipment and cooling systems. The majority owner of the Susquehanna nuclear power plant, Talen Energy, announced last year that it had sold its data center to Amazon for $650 million in a deal to eventually provide 960 megawatts. That's 40% of the output of one of the nation's largest nuclear power plants, or enough to power more than a half-million homes. However, the arrangement between Talen and Amazon — called a 'behind the meter' connection — has been held up by the Federal Energy Regulatory Commission in the first such case to come before the agency. It has raised questions over whether diverting power to higher-paying customers will leave enough for others and whether it's fair to excuse big power users from paying for the grid. ___ Follow Marc Levy on X at:
Car and Driver
31 minutes ago
- Car and Driver
2026 Cadillac Optiq-V Looks to Be a Pocket Rocket, Packs a 519-HP Punch
The 2026 Cadillac Optiq-V joins the lineup as the new crown jewel of the Optiq roster. It uses the same dual-motor setup as the larger Lyriq-V, though output is slightly lower at 519 horsepower and 650 pound-feet of torque. When production and sales start this fall, the Optiq-V will carry a $68,795 starting price. Cadillac's V-badge-wearing lineup of EVs is about to get bigger with the introduction of the 2026 Optiq-V. The brand's compact electric SUV is undertaking the V-series treatment, giving it sportier looks and considerably higher performance. By historical standards, the non-V Optiq is a quick little machine that we estimate can spring from zero to 60 mph in 5.2 seconds. But, as EV proliferation continues and our inner ears develop new standards for speed, the dual-motor's 300-horsepower setup just doesn't elicit excitement. On paper, the Optiq-V fixes that. View Gallery Cadillac The Optiq-V shares its dual-motor all-wheel-drive setup with the larger Lyriq-V, though the Optiq's smaller battery means it spits out 519 horsepower and 650 pound-feet of torque in comparison with the Lyriq's 615 horsepower. According to Cadillac, the updated powertrain is capable of a 3.5-second sprint to 60 mph. Range is down from the non-V—an unfortunate side effect of adding 219 ponies to the equation. According to Cadillac, the 85.0-kWh battery pack is good for an estimated 275 miles of range, or 25 fewer than the standard model. Though certainly quick in a straight line, Cadillac says it doesn't just have a one-trick pony on its hands. During a video call with media, Alex Doss, the Optiq-V's lead engineer, told reporters that GM developed the performance model to be a canyon carver. That means six-piston Brembo front brakes, quicker steering, a retuned suspension, and Continental Sport Contact 6 summer tires. View Gallery Cadillac Visually, the V distinguishes itself from the regular Optiq with a unique front fascia and a special V pattern in the faux grille. A royal blue color scheme permeates inside and out of the Optiq-V's design, from the brake calipers to the rear quarter windows and throughout the interior from the dashboard to the seatbacks and the seatbelts. Aside from the performance changes, the Optiq-V will also be the first GM product equipped with a native NACS charging port, so it has access to Tesla's vast Supercharger network. Cadillac is targeting an on-sale date and production timeline for sometime this fall. When it goes on sale, the new performance Optiq will start at $68,795. Jack Fitzgerald Associate News Editor Jack Fitzgerald's love for cars stems from his as yet unshakable addiction to Formula 1. After a brief stint as a detailer for a local dealership group in college, he knew he needed a more permanent way to drive all the new cars he couldn't afford and decided to pursue a career in auto writing. By hounding his college professors at the University of Wisconsin-Milwaukee, he was able to travel Wisconsin seeking out stories in the auto world before landing his dream job at Car and Driver. His new goal is to delay the inevitable demise of his 2010 Volkswagen Golf.
