Jeep® Brand, Paramount Pictures Join Forces for 'Mission: Impossible - The Final Reckoning' Marketing Campaign
AUBURN HILLS, Mich., May 15, 2025 /PRNewswire/ --
Jeep® Wrangler takes center stage in 30-second "Top-Down Inspection" commercial
Partnership marks the Jeep brand's first campaign with iconic franchise
Campaign spot directed by Vince Peone of ArtClass
"Mission: Impossible – The Final Reckoning" only in theatres beginning May 23
The Jeep® brand is launching its summer movie marketing campaign with Paramount Pictures and its highly anticipated movie "Mission: Impossible – The Final Reckoning," starring Tom Cruise reprising his iconic role as Ethan Hunt. The 30-second spot, "Top-Down Inspection," featuring the 2025 Jeep Wrangler, will run across television, digital and social media channels. "Mission: Impossible – The Final Reckoning" showing only in theatres beginning May 23.
"Two of the summer's most highly anticipated moments are when drivers can finally take the top off their Jeep Wrangler to enjoy open-air freedom, the other is heading to the theater to see the next 'Mission: Impossible' movie," said Lucy McLellan, head of Jeep brand global marketing & communications. "This campaign is a natural fit for two iconic brands that represent the absolute peak of adventure and pushing the limits of capability, which go hand-in-hand with experiencing thrilling, sitting-on-the-edge-of-your-seat moments, to join forces and hopefully inspire audiences to embark on their own epic journeys this summer."
"Mission: Impossible – The Final Reckoning" features Tom Cruise's character Ethan Hunt driving the Jeep Wrangler 4xe. Also featured in the film is the Jeep Gladiator, the world's only open-air freedom truck. The Jeep Wrangler 4xe is America's No. 1 selling PHEV (*Source: S&P Global Mobility U.S. State Registrations database through March 31, 2025).
"This is the first time that the Jeep brand has partnered with the Mission: Impossible franchise, and the iconic Jeep Wrangler is the only vehicle that could deliver the dynamic and exhilarating performance that audiences will see in 'Mission: Impossible - The Final Reckoning'," said Michelle Hagen, EVP of Worldwide Brand Partnerships at Paramount Pictures. "Our mission, and we chose to accept it, was to collaborate with the Jeep team on a partnership campaign that encompasses the shared tenets of both brands, namely pulse-pounding action-adventure and authentic fun."
In the 30-second spot, a couple is shopping for a 2025 Jeep Wrangler Rubicon X (in Fathom Blue) in a dealership showroom. As the salesperson takes them through the vehicle's details, both are seen suddenly hovering on wires over the Jeep Wrangler, an homage to Tom Cruise's iconic wire scene from the first "Mission: Impossible" film, which will be featured in the spot along with action-packed footage from the upcoming "Mission: Impossible – The Final Reckoning."
The campaign spot, directed by Vince Peone of ArtClass, was created in partnership with the Jeep brand, Paramount Pictures and award-winning creative agency Highdive.
The 360-degree advertising and marketing campaign, running across television, digital and social media channels, includes high-profile sports, such as MLB, NBA, NBA Draft, WNBA and PGA.
Paramount PicturesParamount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Paramount Global (NASDAQ: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Paramount Pictures has some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
MISSION: IMPOSSIBLE – THE FINAL RECKONINGOur lives are the sum of our choices. Tom Cruise is Ethan Hunt in "Mission: Impossible – The Final Reckoning." Directed by Christopher McQuarrieWritten by Christopher McQuarrie and Erik JendresenProduced by Tom Cruise and Christopher McQuarrieCast: Tom Cruise, Hayley Atwell, Ving Rhames, Simon Pegg, Esai Morales, Pom Klementieff, Henry Czerny, Mariela Garriga and Angela BassettFrench distribution: Paramount PicturesFrench release: May 21, 2025U.S. release: May 23, 2025
Jeep BrandFor more than 80 years, Jeep has been the global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. The brand's dedication to customer satisfaction is reflected in Jeep Wave, a premium owner loyalty and customer care program that provides exclusive benefits and 24/7 support. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged yet refined vehicles designed to conquer it all.
Follow Jeep and company news and video on:Company blog: http://blog.stellantisnorthamerica.comMedia website: http://media.stellantisnorthamerica.comJeep brand: www.jeep.comFacebook: www.facebook.com/jeep Instagram: www.instagram.com/jeep Twitter: www.twitter.com/jeepLinkedIn: www.linkedin.com/company/jeepYouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA
View original content to download multimedia:https://www.prnewswire.com/news-releases/jeep-brand-paramount-pictures-join-forces-for-mission-impossible--the-final-reckoning-marketing-campaign-302456766.html
SOURCE Stellantis
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
an hour ago
- Yahoo
The repetitive, decadent end is nigh in Mission: Impossible—The Final Reckoning
For almost 30 years, we've watched as Tom Cruise's daredevil secret agent Ethan Hunt has dangled from helicopters, scaled dizzying heights, and ripped off who-knows-how-many rubbery masks. But now, as the series' villains so love to say, it's all coming to an end. We bid goodbye to Ethan and his buddies at the IMF (Impossible Missions Force, not to be mistaken for the International Monetary Fund), their high-gadgets and Byzantine heists, and those interchangeable globe-trotting plots that always seem to involve the team being disavowed and going rogue. For one last time, the world finds itself faced with the threat of nuclear war, and its only hope is one lucky adrenaline junkie and his willingness to risk life and limb for our amusement. Some kind of recap is probably in order. Mission: Impossible—The Final Reckoning (originally titled Mission: Impossible—Dead Reckoning Part Two) is a direct sequel to the commercially underperforming Dead Reckoning Part One, which introduced a global bogeyman in the form of a media-manipulating, truth-warping 'parasitic AI' called the Entity. It was an unusually topical threat for a series that had, in previous entries, kept itself to the world of nominally apolitical post-Cold War spy fantasy. Most of Dead Reckoning involved Ethan and the IMF team trying to get hold of a MacGuffin-esque key and keep it out of the hands of the Entity's human minions, who were led by the mystery man Gabriel (Esai Morales). The Final Reckoning picks up some time later. The Entity has infected the internet with misinformation, sowing geopolitical discord and inspiring a doomsday cult. Erika Sloane (Angela Bassett), who was last seen as a steely CIA director in the terrific Mission: Impossible—Fallout, is now the President of the United States. Ethan, who is still in possession of the key, has been lying low in London while the ailing IMF computer wizard Luther (Ving Rhames) works out a plan to destroy the Entity. Said plan will, as one exposition-spouting character puts it, probably lead to the 'total eradication of cyberspace.' The alternative, favored by the U.S. government, is to try to control the Entity, which was already revealed in the earlier film to be an American cyberweapon run amok. One can safely assume this is a very bad idea. Laying on the callbacks, flashbacks, and flash-forwards, The Final Reckoning moves at a hectic pace, but takes a while to set up the stakes. Ethan and the IMF crew—perpetually worried Benji (Simon Pegg), recent addition Grace (Hayley Atwell), and antagonists-turned-recruits Paris (Pom Klementieff) and Degas (Greg Tarzan Davis)—must find a Russian submarine that sank in the Arctic, use the key to recover a hard drive infected with an earlier version of the Entity, and use said hard drive to wipe out the AI before it manages to take control of the world's nuclear arsenals, all while trying to outmaneuver Gabriel, who's fallen out of the Entity's good graces and developed some megalomaniacal plans of his own. Or something like that. Brian De Palma's stylish Mission: Impossible established the series as an auteur sandbox, transforming as it was passed from one director to another, but the later entries, all capably helmed by Christopher McQuarrie, have turned it into an showcase for Cruise's crowd-pleaser philosophy, a stunt-filled star text that appears to resist a serious ideological reading. (Unlike with James Bond, there has never been much of a conversation about what values Ethan Hunt might represent.) The plots are all easy to confuse, not only because they tend to be filled with double-crosses and disguises, but because past a certain point they are all basically the same plot. It's this recycled plot framework that has allowed the Mission: Impossible movies to develop something like a thematic throughline. The villains of these films are arms dealers, double agents, Machiavellians, extremists who want to bring about the end times. They represent some kind of collective cynicism or nihilism that the series has, increasingly, connected to the idea of a technology-dependent civilization. What the IMF represents, as the opposing force, is some individualistic mix of ingenuity and foolhardiness, or whatever illogical drive has repeatedly led Cruise to perform his own stunts. They may have their own arsenal of high-tech, sci-fi gadgetry, but, as one of the series' more reliable tropes dictates, the gadgets usually end up breaking down, necessitating some improvisation on the part of our heroes. McQuarrie and his co-writer, Erik Jendresen, aren't operating in ignorance here. They play with analog nostalgia (Ethan's signature self-destructing briefing comes on a VHS tape this time around) and anxieties about digitization, and make some strained attempts to connect the plot and characters of this film to earlier entries in the series, going all the way back to the first one. This inspires a little too much dialogue about self-actualization and destiny, which is mostly lost in a script that comes to involve a lot of invented techno-babble, various governmental intrigues, and a doomsday vault that contains all of the world's accumulated knowledge. Not that most of us are really watching these films for the story particulars or simplistic subtexts. It's the awesome setpieces that have made Mission: Impossible into something of an institution, and though The Final Reckoning doesn't top any of the series' highs, it does deliver its share of spectacle. Ethan's trip into the lost Russian sub—a largely wordless sequence that involves some really elaborate rotating sets—is a standout, as is the over-the-top climax, which combines a ticking atomic bomb, improvised surgery, and sleight-of-hand with an extended biplane duel (something we don't really get enough of in today's Hollywood movies). There are, as before, gnarly brawls, suspenseful close calls, narrow escapes, death-defying leaps, shenanigans involving parachutes, and knife fights. Over and over, Ethan Hunt keeps asking for one more chance, a little more time, a little faith, like an addict whose fix is saving the world. Sure, it gets repetitive, and as one of the most expensive productions in history (the reported budget was around $400 million), it inevitably smacks of an imperial industry in decadent decline. But somewhere into the nearly three-hour runtime, the movie passes that crucial point where a critic stops taking notes and decides to simply enjoy themselves. The end is nigh, and it's mostly a good time. Director: Christopher McQuarrie Writer: Christopher McQuarrie, Erik Jendresen Starring: Tom Cruise, Hayley Atwell, Ving Rhames, Simon Pegg, Esai Morales, Pom Klementieff, Henry Czerny, Holt McCallany, Janet McTeer, Nick Offerman, Hannah Waddingham, Tramell Tillman, Angela Bassett, Shea Whigham, Greg Tarzan Davis, Charles Parnell, Mark Gatiss, Rolf Saxon, Lucy Tulugarjuk Release Date: May 23, 2025 More from A.V. Club Doctor Who does Eurovision in space Deborah plays angel and devil in Hacks' latest twofer There goes Foo Fighters' new drummer
Yahoo
an hour ago
- Yahoo
Tom Cruise gets into Guinness for doing thing only Tom Cruise would want to do
Let's be clear, from the jump: The publishers of the Guinness World Records have made it fairly obvious, over the years, that they're pretty comfortable accommodating movie studios who want to tout a broken record when promoting a film. Do something impressive from a technical point of view—like the pyrotechnics surrounding some of the Bond films, to pick an example that got the nod in recent years—and the record book makers will be perfectly happy to say, 'Yup, that's a record.' So, on the one hand, is it a little silly for Paramount to make a big deal out of the fact that Tom Cruise broke the world record for most times jumping out of a plane and setting his own parachute on fire while making Mission: Impossible—The Final Reckoning? Sure. But also: Man did jump out of a plane with a burning parachute an (apparently) record 16 times. You can watch and count 'em yourself, if so inclined: The promotional team for the movie released a video of the stunt to YouTube today, showing Cruise talking through it with his team as they carefully douse his parachute in fuel for the 16 different attempts. Cruise's 'I do my own stunts' thing is easy to laugh off, given what a self-mythologizing detail of his whole persona it can be. But it's hard to watch the guy get flipped around in the air, god knows how high up, with nothing but a burnt-to-cinders parachute holding him up, and not think, 'Okay, that's probably worthy of a couple of lines in a book somewhere.' Mission: Impossible—The Final Reckoning is currently in theaters; spoilers for the above video, but Cruise did not in fact burn up, hit the ground, and then die while in the process of making it. More from A.V. Club Murderbot plays another game of "great scene, cringe scene" A teary Top Chef finds our final four in Milan Samuel L. Jackson might grab a Tulsa King spin-off
Yahoo
2 hours ago
- Yahoo
Tim Hortons Battle of the Donuts contest offers Canadians a chance to win $10,000 and a trip to the Tims Test Kitchen for the best donut idea
TORONTO, June 6, 2025 /CNW/ - Got a sweet donut idea that could be the next big thing at Tims? Tim Hortons® is giving Canadians the chance to win $10,000 and a trip to the Tims® Test Kitchen. "At Tim Hortons we're passionate about our donuts, we have been since 1964, so celebrating National Donut Day has always been a big deal for us," says Chef Tallis Voakes, Director of Culinary Innovation for Tim Hortons. "We can't wait to see how creative Canadians get with their donut ideas. From bold new flavours to playful twists on Tims classics, this contest is about big imagination, and just maybe, the next iconic Tims donut." Starting today to celebrate National Donut Day, Canadians can submit their donut idea in the Battle of the Donuts contest for a chance to win $10,000 and a trip for two to the Tim Hortons Test Kitchen in Toronto to make their winning donut with Chef Tallis. Plus, Canadians may even see the winning donut in Tim Hortons restaurants one day! Now until July 4, donut afficionados can submit their idea with each entry judged on the following criteria: Creativity: is the donut unique? Popularity: is the donut likely to be a crowd-pleaser? Feasibility: can the idea reasonably be turned into a Tim Hortons donut? A Tim Hortons panel of experts will conduct several rounds of reviews until three donut ideas remain. Then it's up to Canadians across the country to vote for the winner. The voting phase begins in the fall. Rules apply. Age of majority residents of Canada only. No purchase necessary. Submission period starts June 6, 2025 and ends July 4, 2025. Limit of 1 submission per person. Visit for official contest rules. ABOUT TIM HORTONS In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. For more than 60 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada's favourite coffee. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 6,000 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit SOURCE Tim Hortons View original content to download multimedia:
