Latest news with #JeepWrangler4xe
USA Today
21-05-2025
- Automotive
- USA Today
Jeep Wrangler Rubicon X to appear in new 'Mission: Impossible' with Tom Cruise
Jeep Wrangler Rubicon X to appear in new 'Mission: Impossible' with Tom Cruise Show Caption Hide Caption 'Mission: Impossible 8': Tom Cruise saves day at sea and in skies Superspy Ethan Hunt (Tom Cruise) needs to stop a rogue AI from taking over the world in "Mission: Impossible – The Final Reckoning." Stellantis and Paramount Pictures put together a collaborative ad campaign, placing Jeep vehicles in the final film of the action movie franchise, "Mission: Impossible". Tom Cruise's character, Ethan Hunt, will be behind the wheel of a Jeep Wrangler 4xe. Along with the product placements, Jeep and Paramount will run a 30-second ad promoting their vehicles as well as the film. In the "Mission: Impossible" franchise, Tom Cruise has been behind the wheel of (or sliding over, or hanging atop) a slew of different vehicles. This summer, as his daredevil character Ethan Hunt, Cruise will be driving a Jeep. "Mission: Impossible — The Final Reckoning," the final installment of the film franchise, is partnering with Jeep in a collaborative ad campaign, including product placements in the movie. The film, which will release in theaters May 23, will feature Tom Cruise behind the wheel of a Jeep Wrangler 4xe, Stellantis said. Along with Jeep vehicles being featured in the movie, Stellantis and Paramount Pictures will also run a 30-second ad to promote both the cars and the film. The ad will run on TV and social media networks, including baseball, basketball and golf broadcasts, Stellantis said in a statement. 'Our mission, and we chose to accept it, was to collaborate with the Jeep team on a partnership campaign that encompasses the shared tenets of both brands, namely pulse-pounding action-adventure and authentic fun," Michelle Hagen, Paramount's executive vice president of worldwide brand partnerships, said in the statement. To the next Stellantis CEO: It might be time to kill these 4 auto brands In a commercial promoting the Jeep brand and the film, prospective Jeep buyers drop from the ceiling on wires over a Jeep Wrangler Rubicon X — an homage to Cruise's wire scene from the first "Mission: Impossible" film. The ad cuts to scenes from the upcoming movie of Cruise drifting and flipping a Wrangler. How effective are product placements? Ayalla Ruvio, an associate dean and marketing professor at Michigan State University's Broad School of Business, said the combination of Jeep's brand aesthetics with the action-packed film is a perfect match. "The target market of Jeep is a very specific target market. Jeep drivers are very loyal to their cars. They see themselves in a very specific way: Off-roading racers, adventurous types of people," Ruvio said. "And putting the Jeep in this specific movie only strengthens that perception and that community." Ruvio said product placements in movies can go a long way for brands if they're done correctly. "How effective is product placement if done correctly? It is very effective," Ruvio said. "I mean, if you think about 'Diamonds Are a Girl's Best Friend' and Marilyn Monroe, in that movie and with that song, she basically changed the industry of diamonds for generations to come." The correlation between the Jeep brand and "Mission: Impossible — The Final Reckoning" may not be as strong as Monroe to diamonds, but Ruvio said it could emphasize Jeep's position as a rebellious and action-focused automaker. "People will not come to the movie just to see a Jeep on screen, right? And people will not buy a Jeep just because of the movie," Ruvio said. "But it is that combination that makes a difference for the brand." Liam Rappleye covers Stellantis. Contact him: LRappleye@
Yahoo
15-05-2025
- Automotive
- Yahoo
Jeep® Brand, Paramount Pictures Join Forces for 'Mission: Impossible - The Final Reckoning' Marketing Campaign
AUBURN HILLS, Mich., May 15, 2025 /PRNewswire/ -- Jeep® Wrangler takes center stage in 30-second "Top-Down Inspection" commercial Partnership marks the Jeep brand's first campaign with iconic franchise Campaign spot directed by Vince Peone of ArtClass "Mission: Impossible – The Final Reckoning" only in theatres beginning May 23 The Jeep® brand is launching its summer movie marketing campaign with Paramount Pictures and its highly anticipated movie "Mission: Impossible – The Final Reckoning," starring Tom Cruise reprising his iconic role as Ethan Hunt. The 30-second spot, "Top-Down Inspection," featuring the 2025 Jeep Wrangler, will run across television, digital and social media channels. "Mission: Impossible – The Final Reckoning" showing only in theatres beginning May 23. "Two of the summer's most highly anticipated moments are when drivers can finally take the top off their Jeep Wrangler to enjoy open-air freedom, the other is heading to the theater to see the next 'Mission: Impossible' movie," said Lucy McLellan, head of Jeep brand global marketing & communications. "This campaign is a natural fit for two iconic brands that represent the absolute peak of adventure and pushing the limits of capability, which go hand-in-hand with experiencing thrilling, sitting-on-the-edge-of-your-seat moments, to join forces and hopefully inspire audiences to embark on their own epic journeys this summer." "Mission: Impossible – The Final Reckoning" features Tom Cruise's character Ethan Hunt driving the Jeep Wrangler 4xe. Also featured in the film is the Jeep Gladiator, the world's only open-air freedom truck. The Jeep Wrangler 4xe is America's No. 1 selling PHEV (*Source: S&P Global Mobility U.S. State Registrations database through March 31, 2025). "This is the first time that the Jeep brand has partnered with the Mission: Impossible franchise, and the iconic Jeep Wrangler is the only vehicle that could deliver the dynamic and exhilarating performance that audiences will see in 'Mission: Impossible - The Final Reckoning'," said Michelle Hagen, EVP of Worldwide Brand Partnerships at Paramount Pictures. "Our mission, and we chose to accept it, was to collaborate with the Jeep team on a partnership campaign that encompasses the shared tenets of both brands, namely pulse-pounding action-adventure and authentic fun." In the 30-second spot, a couple is shopping for a 2025 Jeep Wrangler Rubicon X (in Fathom Blue) in a dealership showroom. As the salesperson takes them through the vehicle's details, both are seen suddenly hovering on wires over the Jeep Wrangler, an homage to Tom Cruise's iconic wire scene from the first "Mission: Impossible" film, which will be featured in the spot along with action-packed footage from the upcoming "Mission: Impossible – The Final Reckoning." The campaign spot, directed by Vince Peone of ArtClass, was created in partnership with the Jeep brand, Paramount Pictures and award-winning creative agency Highdive. The 360-degree advertising and marketing campaign, running across television, digital and social media channels, includes high-profile sports, such as MLB, NBA, NBA Draft, WNBA and PGA. Paramount PicturesParamount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Paramount Global (NASDAQ: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Paramount Pictures has some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group. MISSION: IMPOSSIBLE – THE FINAL RECKONINGOur lives are the sum of our choices. Tom Cruise is Ethan Hunt in "Mission: Impossible – The Final Reckoning." Directed by Christopher McQuarrieWritten by Christopher McQuarrie and Erik JendresenProduced by Tom Cruise and Christopher McQuarrieCast: Tom Cruise, Hayley Atwell, Ving Rhames, Simon Pegg, Esai Morales, Pom Klementieff, Henry Czerny, Mariela Garriga and Angela BassettFrench distribution: Paramount PicturesFrench release: May 21, 2025U.S. release: May 23, 2025 Jeep BrandFor more than 80 years, Jeep has been the global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. The brand's dedication to customer satisfaction is reflected in Jeep Wave, a premium owner loyalty and customer care program that provides exclusive benefits and 24/7 support. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged yet refined vehicles designed to conquer it all. Follow Jeep and company news and video on:Company blog: website: brand: Instagram: Twitter: or View original content to download multimedia: SOURCE Stellantis Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
15-05-2025
- Automotive
- Yahoo
Jeep® Brand, Paramount Pictures Join Forces for 'Mission: Impossible - The Final Reckoning' Marketing Campaign
AUBURN HILLS, Mich., May 15, 2025 /PRNewswire/ -- Jeep® Wrangler takes center stage in 30-second "Top-Down Inspection" commercial Partnership marks the Jeep brand's first campaign with iconic franchise Campaign spot directed by Vince Peone of ArtClass "Mission: Impossible – The Final Reckoning" only in theatres beginning May 23 The Jeep® brand is launching its summer movie marketing campaign with Paramount Pictures and its highly anticipated movie "Mission: Impossible – The Final Reckoning," starring Tom Cruise reprising his iconic role as Ethan Hunt. The 30-second spot, "Top-Down Inspection," featuring the 2025 Jeep Wrangler, will run across television, digital and social media channels. "Mission: Impossible – The Final Reckoning" showing only in theatres beginning May 23. "Two of the summer's most highly anticipated moments are when drivers can finally take the top off their Jeep Wrangler to enjoy open-air freedom, the other is heading to the theater to see the next 'Mission: Impossible' movie," said Lucy McLellan, head of Jeep brand global marketing & communications. "This campaign is a natural fit for two iconic brands that represent the absolute peak of adventure and pushing the limits of capability, which go hand-in-hand with experiencing thrilling, sitting-on-the-edge-of-your-seat moments, to join forces and hopefully inspire audiences to embark on their own epic journeys this summer." "Mission: Impossible – The Final Reckoning" features Tom Cruise's character Ethan Hunt driving the Jeep Wrangler 4xe. Also featured in the film is the Jeep Gladiator, the world's only open-air freedom truck. The Jeep Wrangler 4xe is America's No. 1 selling PHEV (*Source: S&P Global Mobility U.S. State Registrations database through March 31, 2025). "This is the first time that the Jeep brand has partnered with the Mission: Impossible franchise, and the iconic Jeep Wrangler is the only vehicle that could deliver the dynamic and exhilarating performance that audiences will see in 'Mission: Impossible - The Final Reckoning'," said Michelle Hagen, EVP of Worldwide Brand Partnerships at Paramount Pictures. "Our mission, and we chose to accept it, was to collaborate with the Jeep team on a partnership campaign that encompasses the shared tenets of both brands, namely pulse-pounding action-adventure and authentic fun." In the 30-second spot, a couple is shopping for a 2025 Jeep Wrangler Rubicon X (in Fathom Blue) in a dealership showroom. As the salesperson takes them through the vehicle's details, both are seen suddenly hovering on wires over the Jeep Wrangler, an homage to Tom Cruise's iconic wire scene from the first "Mission: Impossible" film, which will be featured in the spot along with action-packed footage from the upcoming "Mission: Impossible – The Final Reckoning." The campaign spot, directed by Vince Peone of ArtClass, was created in partnership with the Jeep brand, Paramount Pictures and award-winning creative agency Highdive. The 360-degree advertising and marketing campaign, running across television, digital and social media channels, includes high-profile sports, such as MLB, NBA, NBA Draft, WNBA and PGA. Paramount PicturesParamount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Paramount Global (NASDAQ: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Paramount Pictures has some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group. MISSION: IMPOSSIBLE – THE FINAL RECKONINGOur lives are the sum of our choices. Tom Cruise is Ethan Hunt in "Mission: Impossible – The Final Reckoning." Directed by Christopher McQuarrieWritten by Christopher McQuarrie and Erik JendresenProduced by Tom Cruise and Christopher McQuarrieCast: Tom Cruise, Hayley Atwell, Ving Rhames, Simon Pegg, Esai Morales, Pom Klementieff, Henry Czerny, Mariela Garriga and Angela BassettFrench distribution: Paramount PicturesFrench release: May 21, 2025U.S. release: May 23, 2025 Jeep BrandFor more than 80 years, Jeep has been the global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. The brand's dedication to customer satisfaction is reflected in Jeep Wave, a premium owner loyalty and customer care program that provides exclusive benefits and 24/7 support. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged yet refined vehicles designed to conquer it all. Follow Jeep and company news and video on:Company blog: website: brand: Instagram: Twitter: or View original content to download multimedia: SOURCE Stellantis
Yahoo
14-05-2025
- Automotive
- Yahoo
It's a (Hertz) Jeep® 4x4 Thing: Hertz Adds 2025 Jeep Wrangler to its Newest Fleet Yet
From giving a friendly Jeep® wave to showing kindness with rubber ducks, Hertz has everything drivers need to join the Jeep community and explore the open road like a Jeep 4x4 owner this summer ESTERO, Fla., May 14, 2025 /PRNewswire/ -- Hertz, one of the world's largest car rental companies, is teaming up with the iconic Jeep® brand to add a dedicated collection of Jeep Wrangler 4xe vehicles to its newest fleet yet. Just in time to open the roof top and enjoy open-air freedom, the Wrangler 4xe (America's No. 1 selling plug-in hybrid) will be available for rent starting this month in major cities across the country. Plus, Hertz is giving customers a fun look under the hood at the unique Jeep driver culture (like what is up with the ducks?), surprise offers and more. Drivers can reserve their Jeep Wrangler 4xe this summer at "We are thrilled to add the Jeep Wrangler 4xe to our expansive lineup of new cars, trucks and SUVs for rent at Hertz and give customers a taste of what's it like to be a Wrangler owner," said Henry Kuykendall, Hertz Executive Vice President of North American Operations. "The Jeep Wrangler is iconic and always in high demand for the summer. With the perfect blend of ruggedness and the latest tech features, the 4xe models are sure to delight those who are seeking ultimate freedom and adventure in their travels." It's a (Hertz) Jeep® Thing…Hertz is also giving Wrangler 4xe drivers the opportunity to learn about and participate in the Jeep brand's unique culture: The Jeep® Wave: A friendly gesture for Jeep Wrangler drivers to acknowledge each other on the road. Jeep Ducking: A tradition where Jeep Wrangler owners place a rubber duck on another drivers' Wrangler as a sign of appreciation for their ride and to spread joy. Duck Duck Jeep® (Hertz Version): Hertz lucky duckies (a.k.a. Hertz renters) who find an exclusive Hertz-Jeep rubber duck in their Jeep Wrangler rental can unlock even more discounts and free upgrades for future Hertz rentals. "The Jeep Wrangler is made for summer. The first hint of warm weather and sunshine means opening up or removing the top for owners to enjoy the open-air freedom the Wrangler offers," said Lucy McLellan, Head of North America Marketing Office. "Our partnership with Hertz gives drivers who haven't yet experienced the perks that come with Wrangler-ownership the opportunity to see for themselves firsthand the joys of driving on the open road during their summer travels, receiving a 'Jeep Wave," getting 'ducked' and taking part in a community-culture that brings smiles to owners and passers-by around every corner." Added McLellan, "This partnership also gives drivers considering purchasing the Jeep Wrangler 4xe, the chance to experience America's No. 1 selling plug-in hybrid for themselves." Hertz Summer Travel TipsTo make your Jeep Wrangler experience and all your car rentals as smooth and enjoyable as possible this summer, Hertz recommends: Reserving your rental car as early as possible to get the best available rates on Hertz's newest selection of vehicles, including the latest SUVs, which are the most in-demand car class this summer. Signing up for Hertz Gold Plus Rewards free for a fast, easy and rewarding rental experience. Enjoy new exclusive, member-only rates when you book on or the Hertz app, plus skip the counter at select locations, earn points redeemable towards free rental days and more. Need some destination inspiration? This summer, Hertz is seeing the highest demand for advance bookings in Boston, Chicago, Denver, Honolulu, Las Vegas, Los Angeles, Miami, Orlando, San Francisco and Seattle – where many Jeep rentals will be available and great starting points for any road trip. HertzHertz Global Holdings Inc. is one of the world's leading car rental and mobility solutions providers. Its subsidiaries and licensees operate the Hertz, Dollar, Thrifty and Firefly vehicle rental brands with more than 11,000 rental locations in 160 countries around the globe, as well as the Hertz Car Sales brand, which offers a range of quality, competitively priced used cars for sale online and at locations across the US, and the Hertz 24/7 car sharing business in Europe. For more information about Hertz, visit Jeep BrandFor more than 80 years, Jeep has been the global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged yet refined vehicles designed to conquer it all. Follow Jeep and company news and video on:Company blog: website: brand: Instagram: Twitter: or View original content to download multimedia: SOURCE Hertz Global Holdings, Inc.
Yahoo
30-03-2025
- Automotive
- Yahoo
I Spent a Week Driving the 2025 Jeep Wrangler 4xe Willys '41 Edition: Here's My Expert Review
It's no secret that the Jeep Wrangler is one of the most fun vehicles you can buy today. Sure, it's no canyon carving, b-road superstar, but Wranglers have always managed to make even the most dull journeys memorable. The secret to having the most fun in a Jeep Wrangler is in the people you choose to occupy its passenger seats, but the Wrangler's functional design ensures that it's always ready to handle whatever activity you and a few old friends can throw at it. The 2025 Jeep Wrangler 4xe Willys '41 edition is no exception to the Wrangler rule. In fact, it does an excellent job of leaning into the beloved novelty of the Wrangler experience, capitalizing on the SUV's "army Jeep" roots with its distinctive style and putting your wallet at ease with its excellent, plug-in hybrid-assisted fuel economy. Everything about the Jeep Wrangler 4xe is tailored to keep you as close to the elements as possible. The preened and proper may scoff at the Wrangler's lack of sound deadening and the fact that you often need to slam the doors as hard as possible to make sure they're actually shut, but to the initiated, the Wrangler's simplified ruggedness is what gives it such distinct charm. On an open road, the noise from the wind and its chunky, all-terrain tires can be almost deafening, but this is the whole point of the Wrangler. Unlike a Mercedes-Benz, which aims to detach you as much as possible from the discomfort of a long drive, the Wrangler reminds you at every moment that you are alive. During my week spent testing the 2025 Jeep Wrangler 4xe Willys '41 edition, I spent time driving it around in the city, sat through lengthy highway commutes, and jaunted around the countryside, getting a feel for how the off-roader responds to different everyday conditions. It performed about as well as you'd expect a plug-in hybrid Wrangler to perform. My average fuel economy was about 18 miles per gallon, the all-electric range claims to be about 25 miles, but is only about three quarters as much in actual fact, and its combined power rating of 375 horsepower and 470 lb-ft of torque switches to a relatively sluggish 270 horsepower once the battery runs out of juice. Overall, under daily conditions, the Wrangler 4xe is somewhat lackluster, but for an off-road adventure vehicle, its drivability and relative efficiency seemed acceptable. Thus, a question formed in my mind: Could adventures in the Wrangler 4xe be good enough to justify its mediocre daily drivability? I knew I had to find out, so I packed my camera, kidnapped my brother, and set out along the western coast of Vancouver Island with no particular destination in mind. On a grey, rainy Wednesday in the Pacific Northwest, a road trip up the coast is the last thing on most people's minds, but when you have the keys to a brand new Jeep Wrangler 4xe Willys '41 edition in your pocket, the thought of hitting the road, and the gravel, seems to be inescapable from the mind, so we did just that. Trekking along the twisty hairpins of the misty Pacific coast, the Wrangler seemed to, at some point, take in a deep breath of fresh air and loosen up its own inhibitions. Engage four-wheel drive, grip the steering wheel a little bit tighter, and add a little weight to your right foot, and the 4xe Wrangler is genuinely exciting for a body-on-frame off-road SUV with recirculating ball steering. At one point on our journey up the coast, the pavement faded away and was instead replaced by a harsh, steep gravel road. With no cell reception and not another car in sight for miles, we trudged on, and the Wrangler hardly noticed. Its surprising road handling continues even when the road does not, but perhaps this is less surprising, considering the fact that rough terrain has always been the Jeep Wrangler's forte. As far back as the original 1941 Willys Army Jeep, the iconic platform's sole purpose in life was to get its occupants wherever they needed to go, regardless of terrain, and most importantly, to get them safely home. This ethos continues to this day with the Wrangler, and the Willys '41 Edition is a fitting celebration of the long-lasting legacy of an American institution. Eventually, the misty rain transformed into torrential downpour, and as the sun finally set over the horizon, we found ourselves navigating the dark meanders of a logging road. Unsettled by the lack of visibility, we cracked the windows open to realize that the roof's outwards protrusion over the windows acts as a natural rain visor, keeping the interior dry with all four windows halfway open, even with an atmospheric river unleashing its fury upon us. To me, this minor detail summed up what makes the Wrangler so special. Yes, on a perfectly beautiful sunny day, you can remove the roof and even its doors, meaning the Wrangler is one of very few cars that truly makes you feel like you're outdoors while you're behind the wheel or in the passenger seat. However, the Wrangler doesn't just urge you to get closer to the elements when the elements are favorable. Even when it's pouring rain, your jeans are covered in mud, and your shoes are soaked with seawater, the Wrangler offers you a crisp breath of fresh air, on-demand power delivery, toasty seats, and a fiery hot steering wheel while you drag yourself home after a lively day of outdoor activities you might otherwise never have experienced, if you didn't have the keys to a new Jeep Wrangler. While the 2025 Jeep Wrangler 4xe Willys '41 Edition might be a salute to Jeep's army heritage, it's the functionality and the philosophical scope of the original Willys Jeep that echoes in the Wrangler's current generation and is celebrated through this special edition model. And, well, I believe it's worth celebrating. It may not be the most ideal or the most comfortable daily driver, but during a time where most new cars are more complicated and confusing than ever before, the Jeep Wrangler's relative simplicity–and its transparently clear goal of making every journey memorable and fun–is a refreshing breath of crisp ocean air.
