Viory expands African network with Mali's national broadcaster
Viory, the video news agency of the Global South, has signed a Memorandum of Cooperation (MoC) with Mali's national broadcaster, the Office de radiodiffusion et de télévision du Mali (ORTM). The agreement marks a step in Viory's mission to amplify Global South perspectives on the international stage while expanding its presence in West Africa.
As Mali's national broadcaster, ORTM serves millions of viewers across the country with vital news and cultural programming. Under the MoC, Viory and ORTM will work together on international news coverage, the promotion of cultural and public events, technical cooperation, digital innovation and knowledge sharing. The collaboration aims to strengthen broadcasting capacity and ensure that stories from Mali and the wider West African region gain greater global visibility.
Speaking about the MoU, Zulayho Siddikova, General Manager of Viory, said: 'Partnering with ORTM, Mali's most prominent broadcaster, is a moment of real significance for Viory. It allows us to expand our presence in West Africa and ensure that the perspectives of Mali and its people are represented globally. ORTM's reach and reputation make it an invaluable partner as we continue building a strong, diverse network across the Global South.'
Hassane Baba Diombélé, Director General of ORTM, added: 'Our MoC with Viory represents a new chapter for ORTM in expanding our reach and capabilities across borders. Working together with the video news agency of the Global South allows us to amplify Malian stories, connect with broader audiences, and enrich the diversity of media content available to our viewers.'
The agreement builds on Viory's growing footprint across Africa. In recent months, the agency has signed MoCs with Agence Tunis Afrique Presse (TAP) and the O.I.C States Broadcasting Union (OSBU) at the Arab Radio and Television Festival in Tunisia, as well as with the Ethiopian Broadcasting Corporation. These partnerships underscore Viory's role in uniting media organizations across the continent, promoting collaboration, and ensuring African voices are better represented in global coverage.
With ORTM joining this expanding network, Viory not only strengthens its regional presence but also reinforces Mali's position as a cultural and media hub. The partnership highlights Viory's continued commitment to shaping international narratives with authentic stories from Africa and the wider Global South.
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