This Oldsmobile Has A Living Room Inside
We've seen concepts of cars with living room interiors, but this Oldsmobile Toronado really has just that. While the interior is so wild it will make you do a double take, the exterior is also quite distinct, making this Oldsmobile 67-X a memorable vehicle.Not surprisingly, George Barris was the builder of this crazy Oldsmobile Toronado. There were actually four of them created for Canada's centennial celebration back in 1967. It's one of the most bizarre automotive stories from the twentieth century.
Barris cut the cars up, adding 15 inches in length so the interior was large enough to fit all the living room appointments. That made them almost 20 feet long, which dwarfs almost all modern SUVs!
He also removed a lot of the body panels, replacing them with fiberglass that flared out and was more flowing, giving the Toronado a more futuristic look.
Plus, the car retained its fiery 7.0-liter V8 pumping 385-horsepower. That was sent to the rear wheels, so extending the length of the car didn't require replacing the driveshaft.
Commissioned by Esso Oil, the cars were part of a promotional stunt designed to get Canadians traversing the vast country. Anyone could enter the contest to win one of these wild cars billed as the ultimate for road trips, thanks to the plus interior.
People had to drive to five different Esso gas stations spread across Canada, collecting a safety driving tip. Once a person amassed those, which of course required some extensive road tripping, they could mail those in and be entered in the contest.
Those cars were given away, but the whereabouts of only two are know, with some speculation about a third. The fourth is likely lost forever, although it could suddenly resurface.
Most people don't realize there's a fifth car, one Barris retained for himself.
Check out a video review of the car here.
Images via MyClassicCarTV/YouTube
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Along with the growing biker population, the demand for biking accessories is growing as well. Bikers need different types of accessories to make their ride safer, smoother, and obstacle-free. Such accessories are helpful for long journeys to allow them to feel free to ride in different regions and face any kind of obstacle with ease. The motorcycle accessories market comprises an array of accessories such as safety gear, jackets, gloves, aftermarket parts, and performance-enhancing parts. Such accessories and parts help to enhance the growth of the market. Increasing disposable income, urbanization, and growing culture for rising sports and adventure are also surging the growth of the market. Latest Trends of the Motorcycle Accessories Market Growth of online platforms in the motorcycle accessories market is helping the growth of the market due to multiple factors aiding the growth of the segment, such as convenience, competitive pricing, and availability of a huge number of products. High demand for customization is also helping the growth of the market. Bikers like to reflect their style through customization with the help of body kits, various technological additions, and other decorative accessories. Rising demand for safety gear is also helping the growth of the market, allowing bikers to stay safe during long Dynamics Driver Growth of E-commerce Platforms Aiding the Growth of the Motorcycle Accessories Market The growth of e-commerce platforms has helped the motorcycle accessories market experience a huge hike in recent years. Such platforms help to enhance the growth of the market. Online platforms allow bikers to purchase different types of accessories as per their need. Online platforms also allow bikers to choose from the available array of products and select the best one. Such platforms also offer parts and accessories at competitive prices, and consumers can also browse through the reviews of the products to make a better decision. Online marketplaces also help bikers to glance through new products to enhance the safety of their rides, along with the availability of multiple decorative accessories to make their bike a shining one. Challenge Availability of Counterfeit Accessories is hampering the Market's Growth Counterfeit products doing the rounds of the motorcycle accessories market are damaging the trust of people to purchase motorcycle accessories, further hampering the market's growth. Such products are cheap and guaranteed to be manufactured exactly like the original products. Hence, such issues hamper the growth of the market. Such counterfeit products not just hamper the growth of the market but also interfere with the safety standards of the bikers due to the quality of materials used for manufacturing such accessories. Hence, bikers need to ensure the quality of the accessories purchased and make sure to stay alert to maintain the safety standards. Opportunity Advanced Technology helping the Growth of the Market in the Foreseen Period. Advanced technological innovation, helping bikers to make their ride safer and sound, is also helping the growth of the market. Technological innovation is helping bikers to enhance their communication modes, helpful in case of group rides, helpful to enhance the roadmap managing techniques and detect the road and traffic conditions ahead, and is also helping the growth of the market. Amalgamation of AR technology in helmets, allowing riders to gain helpful information about the route they are using and the traffic updates, is helping the growth of the market. Leading Global Companies & Their Top Products Alpinestars: High-performance protective apparel—jackets, gloves, racing suits—often featuring cutting-edge safety technologies. Dainese Premium protective gear, including jackets, pants, and innovative D-Air airbag systems. Shoei: Advanced motorcycle helmets known for aerodynamics, superior ventilation, and lightweight construction. Bell Helmets Iconic motorcycle helmets often integrated with safety technologies like MIPS (Multi-Direction Impact Protection System). GIVI Durable and stylish luggage and storage solutions—saddlebags, top cases, ideal for touring and commuting. Akrapovič: High-performance exhaust systems celebrated for lightweight design, power enhancement, and signature sound. Harley-Davidson: Branded riding gear, parts, and accessories—textile jackets, saddlebags—reflecting lifestyle and heritage. Yamaha Motor Company: OEM and aftermarket electronic and performance accessories that enhance safety and functionality. Hero MotoCorp / TVS / Steelbird (India-based): Helmets and everyday accessories tailored to mass-market needs—focus on affordability, style, and regulatory compliance. BMW Motorrad: Integrated accessory packages—from performance parts to ergonomic luggage, designed to complement BMW motorcycle builds. More Insights of Towards Automotive: Motorcycle Airbag Market - The motorcycle airbag market size is projected to reach USD 150.15 billion by 2034, growing from USD 25.19 billion in 2025, at a CAGR of 21.94%. Motorcycle Helmet Cameras Market - The motorcycle helmet cameras market is forecasted to expand from USD 1.44 billion in 2025 to USD 2.91 billion by 2034, growing at a CAGR of 8.14% from 2025 to 2034. Motorcycle Registration Market - The global motorcycle registration market is set for a massive revenue upswing, with projections of growth reaching hundreds of millions of dollars. 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Customization is also helping the growth of the motorcycle accessories market, as bikers like to decorate their bike according to their personality with the help of different types of aftermarket parts and safety gear. Hence, the region dominated the motorcycle accessories market. Asia Pacific is expected to grow in the Forecast Period. Asia Pacific is expected to grow in the foreseen period due to the rising biking culture in the region, due to multiple reasons fueling the growth of the motorcycle accessories market. Scenic routes, diverse culture, natural beauty, and colorful scenic routes, is helping to enhance the market's growth by luring bikers globally to explore the region and help the market grow. Bikers globally prefer to explore such scenic routes and enjoy the adventure of such regions as well. Hence, the Asia Pacific is expected to grow in the expected timeframe, helping the growth of the motorcycle accessories Analysis By Product Type The safety gear segment dominated the motorcycle accessories market due to its high demand by bikers for safer and smoother rides. Enhanced safety gear made from original and quality products helps bikers to manage the road and weather conditions ideally and manage the ride accordingly. The safety gear segment is inclusive of different types of high-quality products, such as helmets, jackets, gloves, and different types of safety accessories, which are helpful to make the ride safe and comfortable. Involvement of technology in safety gears for accessing different types of features is also helping the growth of the market. The maintenance and care products segment is observed to be the fastest growing in the foreseen period due to high demand for such products to ensure the safety of the rider and the bike. The segment includes products such as cleaning supplies, repair tools, protective coatings, lubricants, and various similar products. The market is expected to grow in the forecast period due to the increasing biker population, further fueling the market's growth. The segment also helps bikers ensure the complete safety of the vehicle for a smooth and hassle-free ride. By Motorcycle Type The conventional segment dominated the motorcycle accessories market due to its high usage globally. Consumers prefer to use such bikes to travel, for commuting, or for recreational rides, allowing bikers to enjoy the scenic routes and elevate their riding experience. Such bikers need accessories to make their ride safe and smooth, too. Hence, the segment dominated the motorcycle accessories market. Affordability and accessibility further fuel the growth of the market, luring the maximum population to buy motorcycles, further enhancing the growth of the motorcycle accessories market. The off-road segment is expected to grow in the foreseeable period due to high demand for off-road motorcycles by adventurous people. Such bikes can be smoothly driven in dirt terrains and off-road areas. High and timely maintenance is required to maintain the functioning of such motorcycles. Hence, the off-road segment is expected to grow in the foreseen period, helping the growth of the motorcycle accessories market. Riders with such bikes are observed to invest in high-quality accessories for the proper functioning of the vehicle. By Sales Channel The specialized outlets segment dominated the motorcycle accessories market due to its high demand by bikers for trust and the availability of quality products. Such outlets have a specific niche of products and hence are preferred by bikers, allowing them to shop with ease. They are also known for their customization services, hence they are highly preferred by bikers as well. Such outlets also act as a community hub for bikers, allowing them to meet people with the same adventurous interests, further fueling the growth of the market. The online segment is observed to be the fastest-growing segment, helping the growth of the motorcycle accessories market in the foreseeable period. The segment provides the convenience of selecting the best products from the list of available ones, having a glance at its reviews, and then ordering the best one accordingly. The availability of the best products at the best prices at the doorstep is another major advantage of the online platform. Hence, the segment is observed to grow in the forecast period. One can also check the quality of the product by reading the reviews of the consumers who have purchased the product in the Developments in the Motorcycle Accessories Market In February 2025, Reise Moto, manufacturer of motorcycle accessories, tires, and apparel, launched Acerbis Profile 4 helmets in India. These helmets are designed in Italy and available in 6 color options, complying with all the necessary safety certifications. In August 2025, Royal Enfield, in collaboration with REV'IT, launched gloves, jackets, and trousers for both males and females equipped with different types of safety features. Access our exclusive, data-rich dashboard dedicated to the designed specifically for decision-makers, strategists, and industry leaders. The Towards Automotive dashboard offers in-depth statistical insights, segment-wise market analysis, regional share breakdowns, comprehensive company profiles, annual updates, and much more. From market sizing — projected to grow from USD 21.18 billion in 2025 to USD 33.85 billion by 2034 at a 5.35% CAGR — to competitive benchmarking, this all-in-one platform is your strategic gateway to smarter, data-driven Accessories Market Companies Harley Davidson Vega Auto Accessories Ltd Brembo Fox Racing Studds Accessories Ltd Givi AltRider LLC GoPro Shoei YF Protector Co. Ltd. Alpinestars USA Inc. Motorcycle Accessories Market Segments By Product Type Safety Gear Performance Parts Customization Accessories Luggage and Storage Electronic Accessories Apparel and Merchandise Maintenance and Care Products Comfort and Convenience By Motorcycle Type Conventional Sports Cruiser Off-road By Sales Channel Specialized Outlets Independent Outlets Online By Region North America U.S. Canada Mexico Europe U.K. France Germany Italy Spain Rest of Europe Asia Pacific China Japan India South Korea South-East Asia Rest of Asia Pacific Latin America Brazil Argentina Rest of Latin America Middle East & Africa GCC Countries South Africa Rest of Middle East & Africa Invest in Our Premium Strategic Solution: Become a Valued Research Partner with Us - Schedule a meeting: Request a Custom Case Study Built Around Your Goals: sales@ About Us Towards Automotive is a leading research and consulting firm specializing in the global automotive industry. We deliver actionable insights across key segments such as electric vehicles (EVs), autonomous driving, connected cars, automotive software, aftermarket services, and more. Our expert team supports both global enterprises and start-ups with tailored research on market trends, technology, and consumer behavior. With a focus on accuracy and innovation, we empower clients to make informed decisions and stay competitive in a rapidly evolving landscape. Stay Connected with Towards Automotive: Find us on Social Platforms: LinkedIn | Twitter | Instagram Subscribe to Our Newsletter: Towards AutoTech Read Our Printed Chronicle: Automotive Web Wire APAC: +91 9356 9282 04 | Europe: +44 778 256 0738 | North America: +1 8044 4193 44 Our Trusted Data Partners Precedence Research | Statifacts | Towards Packaging | Towards Healthcare | Towards Food and beverages | Towards Chemical and Materials | Towards Consumer Goods | Towards Dental | Towards EV Solutions | Nova One Advisor | Healthcare Web Wire | Packaging Web Wire | Automotive Web WireError in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data


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