Riyadh Air unlocks a world of possibilities with partnerships spanning 125 countries during Arabian Travel Market
Partnerships with travel technology companies fully aligned with Riyadh Air's digital strategy of dynamic pricing and personalized travel offers from global business touchpoints
Riyadh, Saudi Arabia – Riyadh Air, Saudi Arabia's new national airline, has concluded its attendance at the Arabian Travel Market (ATM) in Dubai, UAE, having signed 11 agreements with strategic partners to further innovate the air travel experience.
The partnerships are across a range of sales and distribution providers in over 125 countries. The completion of the Memoranda of Understanding (MOU) will enable Riyadh Air to boost its brand visibility while promoting its diverse range of flight services and products.
'These agreements reinforce Riyadh Air's determination to be a truly global airline and push the boundaries of travel for our guests,' said Osamah Alnuaiser – SVP, Marketing and Corporate Communications at Riyadh Air. 'Everyone wants to be a part of the Riyadh Air story, and we are carefully selecting companies and entities as partners that will join us on our journey towards our maiden flight and beyond.'
The deals are a strategic move by the airline aimed at significantly enhancing the carrier's offerings. The partnerships are with a variety of renowned organizations, including DNATA, Discover the World Momentum, Aviareps, and Satguru Representation Services.
The MOUs are designed to foster sustainable, prosperous, and mutually beneficial relationships that deliver exceptional travel experiences for customers in Europe, Asia, the Middle East, Australasia, and Africa. By collaborating with these industry leaders, Riyadh Air aims to solidify its presence in international markets and ensure travellers enjoy Saudi Arabia's exceptional hospitality.
An example of this is Riyadh Air's partnership with leading customer loyalty program, Loyalty Juggernaut, Inc. Under the deal, Juggernaut's next-generation program will deliver a personalized, seamless, and rewarding experience for travellers worldwide. The system is powered by the company's cloud-native GRAVTY® platform and will feature real-time engagement, AI-driven personalization, expanded partnerships, dynamic earn and redemption opportunities, and a seamless mobile-first experience.
Riyadh Air has also partnered with some of the world's leading travel technology distributors during ATM. Agreements have been signed with Amadeus, Sabre, TPConnects, Verteil Technologies and Air Retailer. These technologies will enhance the airline's ability to showcase and distribute scalable modern retailing solutions. These partnerships will highlight dynamic pricing, and personalized travel offers from different global business touchpoints as part of the airline's digital vision and modern distribution strategy.
Riyadh Air is fully embracing the potential of these technologies to leverage tech solutions to create an innovative approach to content distribution. By taking this approach, Riyadh Air will be able to simplify the process for a global network of travel agents, corporate buyers, and customers, allowing them to access and sell all products and services seamlessly, thereby breaking away from the limitations of traditional channels.
By taking a win-win approach, Riyadh Air ensures that discerning customers can experience unparalleled Saudi hospitality when onboard, complemented by a tailored, real-time travel experience.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Arabian Business
an hour ago
- Arabian Business
Riyadh Air to serve premium Saudi coffee, dates and ‘cola' on flights
Riyadh Air will serve premium food and drinks from top Saudi brands when it takes off. Riyadh Air has signed partnership agreements with Milaf Global Food Company and the Saudi Coffee Company to deliver authentic Saudi hospitality by offering guests premium Saudi coffee and dates on board its flights and premium lounges. The agreements include onboard experiences featuring a curated selection of Saudi coffee sourced from Jazan, Abha, and Al Baha, paired with seven premium varieties of Saudi dates. Riyadh Air to serve premium coffee and dates The partnerships align with the goals of Saudi Vision 2030 by celebrating Saudi culture, enriching the guest experience, and showcasing the Kingdom's heritage to a global audience. The airline's guests will also be served 'Milaf Cola', a Saudi beverage made from dates. Available on all flights, it offers travellers a refreshing taste of the Kingdom's cultural heritage.
Zawya
10 hours ago
- Zawya
Riyadh Air signs two strategic partnerships with Milaf Global Food Company and Saudi Coffee Company
Riyadh Air partners with Milaf Global Food Company and Saudi Coffee Company to bring authentic Saudi coffee and dates to guests across flights and premium lounge. Curated experiences onboard featuring signature Saudi coffee blends from Jazan, Abha, and Al Baha, along with premium Saudi date varieties. Milaf Cola, crafted from natural date extract will be served on board Riyadh Air flights. Honoring Saudi traditions of hospitality, where serving coffee and dates symbolizes Hafawa and a warm welcome to travelers. Riyadh, Saudi Arabia: Riyadh Air, the new national carrier for the Kingdom of Saudi Arabia, has signed two strategic Memorandums of Understanding (MoUs) with Saudi Coffee Company and Milaf Global Food Company. Through these partnerships, Riyadh Air will bring the Kingdom's celebrated coffee and date traditions to its guest offering and experience a taste of Saudi heritage onboard every flight, in the premium lounge and throughout the airline's operational headquarter. These agreements are built on a shared commitment to showcasing Saudi Arabia's vibrant culture while elevating the guest journey. Riyadh Air guests will enjoy a thoughtfully curated selection of Saudi coffee blends sourced from farms in the southern regions of Jazan, Abha, and Al Baha areas renowned for coffee cultivation at altitudes of over 1,000 meters, ensuring every cup reflects the Kingdom's rich coffee legacy. Guests will savor a tempting variety of premium date selections grown across the Kingdom, handpicked with care from some of the Kingdom's 34 million palm trees, Milaf Global Food Company selects only the top 5-7% of the harvest to offer the most exquisite dates, including Ajwa, Sukari and Segai varieties. Adding to this authentic experience, Milaf Global Food Company introduces its innovative Cola, crafted from natural date extract, which will be served on board Riyadh Air flights. Together, these offerings invite guests to experience the flavors that have welcomed travelers for generations symbols of hospitality deeply rooted in Saudi tradition. By partnering with the Saudi Coffee Company and Milaf Global Food Company, Riyadh Air opens new doors for cultural exchange and authentic local experiences, while supporting the Kingdom's Vision 2030 ambitions for hospitality and tourism. Adam Boukaidia, Chief Financial Officer of Riyadh Air, shared: 'Bringing together Saudi Coffee Company and Milaf Global Food Company with Riyadh Air unites three brands driven by a passion for excellence and a desire to share the best of Saudi Arabia with the world. These partnerships enrich our guest experience with genuine cultural touches and create lasting value through collaboration with PIF companies. By weaving premium Saudi coffee and date-based products into every stage of the Riyadh Air journey, we are proud to offer guest a warm welcome that is uniquely Saudi.' Bander Alqahtani, Chief Executive Officer of Milaf Global Food Company was quoted, 'The partnership with Riyadh Air is a step toward making Milaf an integral part of the modern Saudi travel experience, and a new gateway to the world with a local vision and global ambition'. Khalid AbuTheeb, Chief Executive Officer of Saudi Coffee Company, added: 'Our collaboration with Riyadh Air marks a strategic step towards enhancing the travel experience by offering premium Saudi coffee in distinguished travel environments. At Saudi Coffee Company, we believe that what we offer goes beyond just a product, it is a cultural heritage that reflects the Kingdom's authenticity and showcases its excellence in the world of hospitality.' With these partnerships, every Riyadh Air's journey becomes an invitation to discover Saudi Arabia's timeless traditions and warm hospitality. Whether you're savoring a cup of aromatic Saudi coffee in the sky or enjoying a selection of dates in the premium lounges, guests will experience the Kingdom's spirit in every detail.
Zawya
2 days ago
- Zawya
Big-ticket events set the stage for tourism growth in the Middle East
According to the ATM Travel Trends report, 50% of industry experts consider leisure events as a key opportunity for the region's tourism growth Experts speaking at ATM 2025 discussed how global sports tournaments, cultural festivals and music events across the region are boosting tourism and economic growth Dubai, United Arab Emirates: 'Big-ticket' events are playing a pivotal role in driving international tourism and accelerating economic growth, according to experts speaking recently at Arabian Travel Market (ATM) 2025. In the GCC alone, the event and exhibition market is expected to reach US$827 million by 2029, growing at a CAGR of 3.94%. Following the global success of mega-events such as the FIFA World Cup Qatar 2022 and Expo 2020 Dubai, momentum is building across the region as Saudi Arabia prepares to host the 2034 World Cup. Discussing the evolution and impact of these events, panellists including H.E. Khalid Jassim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority; Sebastien Doussin, Senior Vice President - Global Travel Services & Destination Management. Dnata and Noor Ahmad Hamid, CEO, Pacific Asia Travel Association (PATA), shared fascinating insights at ATM 2025, where the events industry was under the spotlight. The panel addressed how big-ticket events – so-called for their high value, cost and impact – have demonstrated their ability to attract millions of international visitors, boost hotel occupancy, stimulate infrastructure growth and generate long-term brand positioning for host destinations. Highlighting the importance of understanding the long-term strategic value of big-ticket events beyond immediate sales, H.E. Khalid Jassim Al Midfa commented: ' Big-ticket events provide a destination with an opportunity to establish brand positioning and exposure in a competitive global environment. These events play a vital role in supporting broader government objectives, but it is essential to invest in the right product for your destination.' Doussin reaffirmed the importance of large-scale events in destination positioning, referencing the growth of the Abu Dhabi Grand Prix, the surge of international golfing tournaments throughout the UAE and the launch of NBA events in the capital. Commenting on the impact of technology on events, Doussin said: 'Technology has already changed big-ticket events, especially in terms of distribution and customer experience. All of the ticketing for the FIFA World Cup in Qatar was completely digital through the official event app, offering flexibility and ease of use. Ultimately, technology enables an event to become more seamless, easier and enjoyable.' Meanwhile, Hamid urged the industry to broaden the definition of big-ticket events to include exhibitions, conferences and cultural performances. He referenced Bangkok's weekly concerts, which are mainly K-pop driven, as examples of how live entertainment extends tourist stays. Supporting the panel's observations, the ATM Travel Trends report highlights the rising appeal of live entertainment and sports in influencing travel decisions. Leisure events were outlined as the top opportunity for tourism growth among 50% of industry experts, as consumer demand for in-person and cultural experiences has increased significantly in recent years. The trend of combining traditional leisure and business travel, or 'bleisure', has also accelerated as increased remote working and flexible working visas have enabled more people to live and work overseas. Building on this, business travellers are often extending their stays in destinations, creating a new opportunity in this rapidly expanding sector. The report also highlighted that business events (MICE) are emerging as a significant driver of tourism growth across the Middle East, complementing the region's thriving leisure sector. Global business travel reached a record US$1.4 trillion in 2024 and is projected to rise to US$2 trillion by 2030. The Middle East is well-positioned to capture a growing share of this lucrative market, increasing from approximately 2.5% in 2024 to over 3% by the end of the decade, supported by world-class infrastructure, a strategic location, and an expanding schedule of high-profile events. Danielle Curtis, Exhibition Director ME, Arabian Travel Market, concluded: 'As big-ticket events continue to gain global prominence, their role in shaping the future of tourism, driving economic diversification and enhancing international reputation has never been more evident. The Middle East, with its strategic vision, world-class infrastructure and focus on innovation, is well-positioned to lead the next era of global event tourism.' Building on the success of its inaugural edition, IBTM@ATM will return to ATM 2026, which takes place at the Dubai World Trade Centre from 4-7 May 2026, with a dedicated zone within Hall 3, highlighting the show's strategic focus on the global business events sector. Designed to facilitate high-value connections, the zone allows business event suppliers to showcase, promote their destinations and services, and engage with pre-qualified international event planners, Professional Conference Organisers (PCOs), and associations through an exclusive hosted buyer programme. This specialised area will once again host the IBTM Stage, providing a comprehensive conference programme tailored to industry professionals, encouraging knowledge exchange and thought leadership. IBTM@ATM 2026 is set to be a vibrant hub for innovation, collaboration, and business growth in the global events industry. ATM will return to the Dubai World Trade Centre from 4-7 May 2026. Now in its 33rd year, Arabian Travel Market (ATM) is the leading global platform driving growth and innovation across every sector of travel and tourism. Held annually in Dubai – the gateway to global travel and tourism with its unmatched connectivity – ATM is where the energy of opportunity comes to life. More than just an event, ATM is a dynamic hub for industry communities, with forums, experiences, and networking that continue well beyond the show floor over the week. Now in a period of rapid expansion, ATM has grown 16% year on year, attracting over 55,000 travel professionals from 166 countries. The next edition of ATM will take place in Dubai from 4–7 May 2026. About RX RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. About RELX RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at World Travel Market (WTM) portfolio comprises leading travel events and online portals across four continents. The events are: WTM London is the world's most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes. Next event: 4 to 6 November 2025 at ExCel London. WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000 tourism professionals during the three-day event. The event offers qualified content together with networking and business opportunities. In this its ninth edition – there have been eight face-to-face events along with a 100% virtual one, which was held in 2021 – WTM Latin America continued to focus on effective business generation, and achieved the advance booking of six thousand meetings that were held between buyers, travel agents and exhibitors in 2022. Next event: 14 to 16 April 2026 – Expo Center Norte, SP, Brazil. WTM Africa launched in 2014 in Cape Town, South Africa. In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019. Next event: 13 to 15 April 2026 – Cape Town International Convention Centre, Cape Town About ATW Connect: Africa Travel Week's digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel and the MICE/business travel sector as well as travel technology. WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub.
