Specialist dealership with branch in town scoops national award
Williams Motorrad, the motorcycle specialist division of Williams BMW, has excelled at the BMW Motorrad Annual Retailer of the Year Awards, securing multiple honours in recognition of its commitment to outstanding customer service and overall performance.
Williams has a base on Raikes Lane in Bolton.
The retailer was crowned winner of the Aftersales Motorrad Retailer of the Year, a reflection of the team's dedication to exceptional customer care.
This accolade celebrates the flourishing biking community Williams Motorrad has cultivated — a group of passionate motorcyclists who repeatedly return for its comprehensive aftersales services.
Further cementing its position as a leading name in the industry, Williams Motorrad also earned a coveted spot in the Top 5 for BMW Motorrad Retailer of the Year in these national awards.
Guy Adams, managing director of Williams, said: 'At Williams, we pride ourselves on delivering exceptional service, and these awards are a testament to the team's dedication and expertise.
Read more: Pop-art cartoon inspired car helps BMW win top award
Read more: 'How is that encouraging people into the town '- Bolton businessman's frustration
"The level of care we provide underpins our ethos of 'The difference is Williams' – ensuring that every customer receives a premium experience that sets us apart.'
The accolades, known as the MOJO Awards, evaluate the performance and customer experience of all 34 Motorrad retailers nationwide and the Williams team was delighted to bring home honours in a range of categories.
Chris Baines, Head of Williams Motorcycles, commented: 'We have a passionate team who are dedicated to delivering the very best experience for our customers.
"These awards reflect our hard work and the strong reputation we have built for being a reliable and trusted Motorrad retailer. We continue to be inspired by the passion of our customers and are grateful for their loyal support.'
Additionally, Williams Motorrad achieved top 3 in Financial Services for new, used, and retention, showcasing its expertise in crafting tailored finance solutions that cater to individual customer needs, as well as winner of the Most Improved Motor Retailer of the Year, a testament to its drive for continuous improvement, pursuit of excellence, and commitment to delivering 'The difference is Williams' ethos.
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