The Giadzy x Rails Collab Proves Food & Fashion Are A Perfect Match

Forbes

a day ago

Giada De Laurentiis for Giadzy x Rails
Food and fashion: a match made in heaven? It sure does feel that way at the moment, with edible motifs like sardines and citruses emblazoned across a variety of clothes and accessories this summer. It was only natural, then, for clothing brand Rails to hop aboard the fashion foodie train and recruit Giada De Laurentiis and her brand Giadzy for a truly delicious summer clothing collaboration. The capsule collection is like a summer vacation on the Italian Riviera come to life, complete with lightweight linens, bright pops of red, and food motifs that look good enough to eat.
Giadzy x Rails
When asked about how the collaboration first came about, Jeff Abrams, Founder and CEO of Rails, explained that the brand had noticed Giada organically wearing Rails in much of her Giadzy content. 'It felt like a natural fit,' he shared, which Giada echoed, stating she's been a Rails fan for years. Jeff continued to say that Giadzy's 'branding, much like Rails, is rooted in quality, aesthetic integrity, and a love for life's luxuries, [so]For Giada's first-ever clothing collaboration, she sought to bring la dolce vita to life through the designs for a collection that's good enough to eat. 'As a chef, I'm really drawn to the tactile and visual side of things,' Giada explained, merging her passions for food and fashion. Just as she's hands-on with the quality of Giadzy's products and packaging, she was excited to bring that same level of care to the clothing design process.
Giadzy x Rails
On the connection between food and fashion, Giada sees it as a natural merging of interests: 'Food and fashion are both deeply tied to culture and self-expression.' Just as food can transport you through time and space to evoke a specific memory or location, this collection is all about the transportive power of a good outfit.
So, how do those ideas culminate in the final collection? Jeff describes the clothes as reflecting the spirit of la dolce vita 'through relaxed, travel-ready silhouettes, playful prints, and our signature soft, premium fabrics' that are both 'aspirational and approachable at the same time'. Whether you're shopping at the local farmers market, vacationing in Capri, or preparing a beautiful summer dinner for friends and family, you'll find something to gravitate towards in the collection. And to further drive home the marriage of food and fashion, the two brands also collaborated on a co-branded Giadzy recipe: the Lemony Cherry Tomato Bucatini. A recipe card is included with any purchase of the collection, and you can find it as a recipe box on Giadzy for the ultimate meal experience.
Of course, I had to ask Giada about her favorite pieces from the collection and how she's excited to style them. Here are two of her go-tos:
Giadzy x Rails Terena Dress | $268
'I'm obsessed with the Terena dress. The color is so bright and really pops. It's perfect for summer. It's the kind of piece you can dress down with sneakers for a casual day out or elevate with heels and a hoop earring for dinner.'
Giadzy x Rails Giada Shirt in Ravello Stripe
'I'm also really into the Giada striped linen top. It's so easy and versatile- great thrown over a swimsuit or paired with shorts and a tank.'
She concluded, 'Every piece in the collection is designed to be effortless and breezy, aka my idea of the ultimate Italian summer wardrobe,' so no matter what you're up to or what you're cooking this summer, you'll have the perfect wardrobe for it!