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HairFun admits to unfair trade practices in Singapore; elderly customers pressured into expensive treatments

HairFun admits to unfair trade practices in Singapore; elderly customers pressured into expensive treatments

Yahoo05-06-2025
SINGAPORE, June 4 — Hair salon chain HairFun has admitted to using unfair trade practices targeting elderly customers and has agreed to cease such conduct, refund affected individuals, and implement consumer protection measures, authorities said.
The Competition and Consumer Commission of Singapore (CCCS) launched investigations into HairFun following complaints received by the Consumers Association of Singapore (CASE) about aggressive and misleading sales tactics, according to a report published in Channel News Asia today.
Unannounced visits to three HairFun outlets in October 2024 revealed that from May 2023 to July 2024, the salons lured elderly customers with offers of low-cost haircuts, then pressured them into paying for expensive treatment packages they did not request.
In one case, an elderly man visited the Ang Mo Kio outlet for an S$8 (RM26) haircut but was falsely told he had scalp haemorrhaging. He was then charged nearly S$1,000 for a hair wash and 10-session treatment package he had not consented to.
The customer only discovered the deception after a doctor confirmed there was nothing wrong with his scalp.
CCCS also found that the same salons previously operated under the name Scissor & Comb, against which similar complaints were lodged between 2018 and 2022.
HairFun Beauty Pte Ltd, HairFun Pte Ltd, and their directors, Roland Teo Jian Hao and Chiong Hong Hioh, have admitted to the unfair practices and committed to ceasing such actions.
They also agreed to a five-day cooling-off period for package purchases and have cooperated with CASE to refund nearly all affected consumers, amounting to about S$12,500.
CCCS chief executive Mr Alvin Koh stressed the importance of protecting elderly consumers and urged businesses to ensure clarity and consent in all transactions.
CASE president Melvin Yong welcomed the outcome and said the organisation will continue working with CCCS to hold unethical businesses accountable.
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Is now the time to press for a price reduction?
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If you're buying in one of these areas, you're much more likely to have success if you make an offer that's under asking. 'The pendulum finally has swung back in buyers' favor in a lot of markets,' says Philippa Main, an agent at Samson Properties in Arlington, Virginia, and Future Home Realty in Tampa. Keep in mind that sellers in some markets — especially in the Midwest and Northeast, where the pace of new construction is slow — continue to enjoy strong appreciation. For instance, Case-Shiller reports that prices rose more than 7 percent year-over-year in the New York City metro area and more than 6 percent in Chicagoland. Shop smarter for mortgage rates Bankrate connects you to the latest lender offers, tailored to you. Find your low rate today. Explore mortgage rates Buying tactic: Count days on market Beyond taking the pulse of your local real estate market, how can you tell if a specific seller might be ready to bargain? One crucial indicator is the length of time the property has languished on the market. 'A month is around when a seller is going to start to panic,' Main says. 'Their next mortgage payment is coming up or just came due.' 'Once a property crosses 14 days, the sellers are probably getting a little itchy,' says Scott Bergmann, broker-owner at Realty One Group Authentic in Omaha, Nebraska. Another potential sign is a property that disappeared from listings, then reappeared. Perhaps a deal fell through, and the seller is feeling motivated. Take a look, too, at when the seller purchased the property. If the last transaction happened in 2023, when mortgage rates were at 8 percent, perhaps the seller is eager to move on. But if the seller refinanced in 2020 or 2021, you might need a strong offer to convince them to give up that 3 percent mortgage rate. Buying tactic: Bargain — but not too hard As momentum has shifted in favor of buyers, formerly common practices such as contingencies for home inspections and appraisals are back in vogue. 'Buyers do have a lot more opportunity to ask for some of the simple requests we had to forego a few years ago,' Bergmann says. 'It's normalizing.' But that doesn't mean you can — or should — ask for the moon. If you're serious about buying, choose one or two things that are most important to you. Don't beat the seller up on multiple fronts. 'You want to show goodwill,' Main says. 'Pick your battles.' Perhaps price is important to you, but you're flexible on the closing date. Or if the seller is dangling a mortgage rate buydown, or offering to cover some closing costs, you may agree to a higher sale price. A caveat: Many sellers are stubborn Mortgage rates fell to record lows during the pandemic — and that sparked a nationwide party in the housing market. Now the hangover is here, headlined by the mortgage lock-in effect. Homeowners with 3 percent mortgage rates aren't eager to trade their sweet deals for rates of 6.5 percent or more. And many aren't eager to accept less than top dollar for their homes, no matter what the market is saying. 'Sellers aren't super-motivated to make meaningful price reductions if they don't have to,' says Mike Chambers, head of home-selling startup Ridley. The lock-in effect is a major reason that home sales have been plodding along at historically low levels for the past couple of years — and it's one headwind in a housing market that's finally creating tailwinds for those hoping to own. For long-beleaguered buyers, today's market presents an opportunity. But those opportunities aren't equally available. Just how hard you can push for price cuts or other concessions depends on your location and the home you want to buy. 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