Spain's Victoria Shoes launches London pop-up
Spanish footwear brand Victoria Shoes is landing in London this month, opening its first UK pop-up in east London's Truman Brewery on Dray Walk.
The Bodega-style (a small, owner-operated convenience store, often with ethnic market influences) store brings the best of Victoria with a collection that highlights its latest footwear, garment and accessories drops – while showing 'what Victoria Shoes is all about, both from a brand universe and culture perspective'.
The mainstay element of its footwear is the brand's sweet-smelling strawberry soles — they came to life when natural quality rubber was unavailable so the brand got creative and masked the car tyre scent with the fragrant fruit. we're told.
The pop-up itself is hosting an interactive experience, beginning with an exclusive invite-only private opening night on 22 May. This will be followed by two consecutive consumer days (23-24 May) for shoppers to browse the collections with exclusive gifts reserved for the first 50 guests.
Founded in 1915 in the small town of La Rioja, Northern Spain, it now offers 300+ models across womenswear, menswear, and kids. Currently, the brand is sold in 50 countries and is stocked by UK retailers Schuh and M&S.
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