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Double the Love: Eastern Ottawa Resource Centre

Double the Love: Eastern Ottawa Resource Centre

CTV News05-07-2025
Double the Love: Eastern Ottawa Resource Centre
Double the Love is back; the Adult Fun Superstore is partnering with Eastern Ottawa Resource Centre this month.
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WATCH — Would you buy a dupe? We ask kids about imitation products
WATCH — Would you buy a dupe? We ask kids about imitation products

CBC

time41 minutes ago

  • CBC

WATCH — Would you buy a dupe? We ask kids about imitation products

Makeup dupes are common and some beauty brands are fighting back Scrolling through your TikTok feed, you may have come across the word 'dupe.' It's a popular term, with hundreds of thousands of videos under the hashtag — some with millions of views. A dupe, short for 'duplicate,' is a less expensive version of a brand-name product. These dupes often try to replicate the look and feel of the original product, sometimes using similar packaging or claiming they give you the same results. While some teens turn to dupes to save money at a time when everything feels more expensive, some big brands are hitting back against their imitators with lawsuits. CBC Kids News asked kids in Toronto, Ontario, if they would rather buy a dupe or the name-brand original. Click play to hear what they had to say! ⬇️⬇️⬇️ More lawsuits against dupe-makers When does a dupe go too far? That's the question many businesses are asking. Several companies — like Supergoop, Sol De Janeiro and even Pop Mart, the maker of Labubus — have filed lawsuits in the United States claiming a duplicate product infringed on their copyright to a design. Copyright is a type of legal protection that prevents others from replicating the exact, original product or work. Sol De Janeiro, a popular American skincare and fragrance brand sold at Sephora, launched a copyright lawsuit against MCoBeauty in November 2024. MCoBeauty is an Australian makeup and beauty brand that describes its products as 'luxe for less.' In the ongoing lawsuit, Sol De Janeiro claims MCoBeauty is copying its product packaging and marketing language. So what do you think — have you ever knowingly purchased a product that wasn't the real deal? Let us know in the poll below.

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