Chi Forest sips success overseas with diverse beverages
IN June, convenience stores in Indonesia welcomed a new product line – Chi Forest's ice teas, with flavours such as white peach jasmine and grapefruit green tea.
The beverage maker's rapid rise in South-East Asia underscores its broader globalisation strategy, which combines health-driven product positioning, cultural adaptability and precision execution in complex regulatory environments.
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Billed as RM 103.60 for the 1st year, RM 148 thereafter.
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Marc Wietfeld, CEO and founder of autonomous robots maker ARX Robotics, said a recent meeting with German defence minister Boris Pistorius hammered home how deep the rethink in Berlin goes. "He told me: 'Money is no longer an excuse – it's there now'. That was a turning point," he said. Germany in the lead Since Donald Trump's return to the political stage and his renewed questioning of America's commitment to NATO, Germany has committed to meet the alliance's new target of 3.5% of GDP on defense spending by 2029 – faster than most European allies. Officials in Berlin have emphasised the need to foster a European defence industry rather than rely on US companies. But the hurdles towards scaling up industry champions in Germany – and Europe more broadly – are considerable. Unlike in the United States, the market is fragmented in Europe. Each country has its own set of procurement standards to fulfill contracts. 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