Inside the Royston corner shop that sells goods from a major supermarket
Ali's Nisa Royston has been given a brand new look, with a focus on the Co-op Own Brand range.
Store owner Raheem Ali Razaq has invested in a full refit for the store, which includes a redesigned layout, an enhanced product range, and modernised in-store branding.
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(Image: Supplied) It now features new internal graphics, a 3D fascia, and bold window vinyls to give it a fresh new feel.
The revamp has also seen an increased amount of Co-op Own Brand products across the store.
Clear shelf-edge labelling, branded gondola ends, and eye-catching signage have been brought in to help customers easily identify these products.
The store has also enhanced its chilled range, incorporating more Co-op products and a wider selection of soft drinks.
Moreover, new technology has been introduced to improve the shopping experience and security.
A 65-inch digital media screen has been installed at the front of the store, advertising offers to passing customers.
This is complemented by in-store digital screens showcasing promotions and community news.
Advanced AI theft detection technology, provided by RETaiL AI, has also been introduced.
The store also features a Post Office and a Food to Go section, designed to offer essential services and fresh meal options under one roof.
(Image: Supplied)
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Raheem, who took over the family business in December 2024, said: "Our customers love the Co-op range – it's one of the most recognised and trusted brands in the UK, and we've made it a key part of our offer.
"We've worked hard to make it more visible across the store, and the feedback has been fantastic.
"We're proud to serve our local area and this investment reflects that.
"It's not just about new signage – it's about offering the right range, improving security, and creating a store our community can feel proud of.
"I'd also like to thank Robin from High Tech Media for the brilliant digital media screens, and our hardworking staff whose efforts have been vital in delivering this transformation."
To support the relaunch, Raheem has commissioned billboard advertising in high-footfall areas, including near Celtic Park.
He has also signed the store up to Co-op's Peckish delivery app.
The store is now set to celebrate its transformation with a Community Day at the end of June, inviting customers to come and see the changes and thank them for their continued support.
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