A sanctuary of calm for Oxford Street: Rituals plans Mind Oasis opening this autumn
Oxford Street 's not only bulking up nicely with big-name international retail brands but its also has higher-end appeal too.
This October, luxury beauty/wellbeing brand Rituals will unveil its first UK Mind Oasis - 'a revolutionary sanctuary for the mind'.
It's to be situated 'right in the heart' of a bustling Oxford Street, although the full treatment menu and pricing, exact address and opening date have yet to be divulged. But we do know the Oasis will blend science-backed treatments with immersive design, 'offering a bold new way to unwind' via multi-sensory experiences, deep relaxation, and a mental reset.
The new flagship will also feature an exclusive product range.
It arrives this autumn to join centres in Amsterdam, Paris, Barcelona, Antwerp, and Frankfurt, to 'redefine what luxury wellbeing looks and feels like'.
A 'beyond excited' Annemarie Forsyth, managing director, Rituals UK and Ireland, said: 'Oxford Street is fast-paced and full of life - making it the perfect place to introduce a space that invites people to pause, breathe, and reconnect.'
Amsterdam-based Rituals has established a strong footing in the UK with a series of beauty/wellbeing retail stores, opening around a dozen in major shopping centres in the last few years. On a wider view it's now represented in 33 countries with more than 1,300 stores, 4,176 shop-in-shops, and, of course, the relatively new Mind Oasis concept.
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