Latest news with #AnnemarieForsyth
Time Out
16-05-2025
- Lifestyle
- Time Out
The UK's first ‘mind spa' is opening on Oxford Street
Shopping is stressful enough as it is. But shopping on Oxford Street is a whole other level of chaos. There's the hundreds of other shoppers you have to zig-zag around, the endless sound of traffic, flashing visuals from shop windows and music blaring out of shop doors. It's enough to send anyone into sensory overload. Not to mention the achy feet that come with all that walking and sore shoulders from all those bags. What Oxford Street needs is somewhere you can get some good old peace and quiet, perhaps with a relaxing spa treatment or two thrown in for good measure. Enter: the Rituals 'mind spa'. This October, luxury toiletries and fragrance brand Rituals is bringing a 'mind oasis' to Oxford Street. The concept promises 'science-backed treatments with immersive design' and includes treatments like a 'brain massage', 'breathing bubble' and a hydro massage in which you get massaged while floating atop a warm waterbed. The brand already already has 'mind spas' in the likes of Amsterdam, Paris, Barcelona, Antwerp and Frankfurt, but this would be its first in the UK. Annemarie Forsyth, Rituals UK manager, said: 'We're beyond excited to launch the mind oasis in London. Oxford Street is fast-paced and full of life—making it the perfect place to introduce a space that invites people to pause, breathe, and reconnect.' Unwind with Time Out
Fashion Network
15-05-2025
- Business
- Fashion Network
A sanctuary of calm for Oxford Street: Rituals plans Mind Oasis opening this autumn
Oxford Street 's not only bulking up nicely with big-name international retail brands but its also has higher-end appeal too. This October, luxury beauty/wellbeing brand Rituals will unveil its first UK Mind Oasis - 'a revolutionary sanctuary for the mind'. It's to be situated 'right in the heart' of a bustling Oxford Street, although the full treatment menu and pricing, exact address and opening date have yet to be divulged. But we do know the Oasis will blend science-backed treatments with immersive design, 'offering a bold new way to unwind' via multi-sensory experiences, deep relaxation, and a mental reset. The new flagship will also feature an exclusive product range. It arrives this autumn to join centres in Amsterdam, Paris, Barcelona, Antwerp, and Frankfurt, to 'redefine what luxury wellbeing looks and feels like'. A 'beyond excited' Annemarie Forsyth, managing director, Rituals UK and Ireland, said: 'Oxford Street is fast-paced and full of life - making it the perfect place to introduce a space that invites people to pause, breathe, and reconnect.' Amsterdam-based Rituals has established a strong footing in the UK with a series of beauty/wellbeing retail stores, opening around a dozen in major shopping centres in the last few years. On a wider view it's now represented in 33 countries with more than 1,300 stores, 4,176 shop-in-shops, and, of course, the relatively new Mind Oasis concept.
