Kids' dream school shoes brought to life with disco lights in the soles and laces that change colour with their mood
SHOE WHAT? Kids' dream school shoes brought to life with disco lights in the soles and laces that change colour with their mood
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DESIGNERS have brought kids' dream school shoes to life including disco lights in the soles and laces which change colour with their mood.
The fun illustration captures the imagination of the children, who spend their days in school shoes, and have stressed that a secret snack compartment full of sweets is a must.
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Nearly half of all children want their shows to have a camera feature to snap pics with friends
It comes after a survey, of 1,000 six- to 11-year-olds, found 46 per cent would love built-in trackers so they never get lost, while 44 per cent wanted a camera feature to snap pics with friends.
More than half (53 per cent) wished their shoes could give them the speed of a cheetah, and 47 per cent wanted the power to teleport anywhere.
Springs in the soles were a must-have for 38 per cent to help them jump higher, while 37 per cent wanted wheels so they could skate to school each morning.
Simon Wilson, managing director at Deichmann, which commissioned the research and is offering Buy One Get One Half Price across all kids' school shoes, said: 'The imagination of children should always be celebrated.
'They have some many fantastic ideas, which we've really enjoyed seeing brought to life in this illustration.
'Although yes, some of the suggestions are a bit far-fetched, others seem surprisingly practical.
'There are plenty of times when we've all probably needed a built-in tracking function to help us get around … or even a bit of extra speed to get us to where we need to go.'
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More than half of all children surveyed felt their dream shoes would look better than anything currently in shops
Other inventive features included voice activated laces (41 per cent) and magnetic clasps which snap together automatically (40 per cent).
When it came to colour, 31 per cent felt traditional black should stay – although many girls wanted flowers or stars to give it a little sparkle.
Bold shapes
Boys, on the other hand, mostly preferred a single colour, with some suggesting camouflage or bold shapes for decoration.
While they couldn't agree on the pattern, 54 per cent of boys and girls felt their dream school shoe would look better than anything currently in shops.
Irish parents rushing to Dunnes Stores as back-to-school range hits shelves – with prices from €5
For two thirds, looking good is the priority, although not top of the list when it comes to what they wear on their feet, as 80 per cent said comfort was the most important thing to them.
Parents agreed, ranking comfort as their number one priority too, followed by quality (71 per cent) and durability (66 per cent).
It also emerged half of parents think buying school shoes is the most annoying part of back-to-school prep – but 41 per cent let their child have a big say in the decision.
They also look for stores offering good value as a priority (61 per cent), a wide range of sizes (55 per cent), and easy-to-reach locations (54 per cent), according to the OnePoll.com data.
And it seems to help, with 72 per cent finding it easy to agree with their children on which pair to buy.
Tricky time for parents
Simon, at Deichmann, added: 'We know getting kids ready for back to school can be a tricky time for parents and offering the best value school shoes is top of our priority list too.
'Although the summer holidays have just started, thinking about this now could help avoid the last-minute rush in the weeks before the new term starts.
'It's important the shopping process is as efficient as possible – parents want to know they can select from a wide range of styles and sizes and find footwear that is great quality and durable.'
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