Primark shoppers 'obsessed' with 'insane' £26 dress that 'looks gorgeous on'
Primark shoppers have dubbed the new dress "gorgeous" and "amazing" after seeing it online
Primark shoppers are buzzing over an "insane" new dress that has been making waves online. Renowned for its budget-friendly wardrobe staples and beauty products, Primark could well have another hit on its hands.
TikTok user Abi (@abibabex) uploaded footage of her latest Primark haul, debating which items to keep or return. Among them were the Paula Echevarria Lola V-Neck Maxi Dress in red.
The dress is listed on the retailer's website as an "elegant V-neck maxi dress with ruffle sleeves." It is priced at £26.
In her caption, Abi said: "ermmm I actually am obsessed with the dress at the end." Her post quickly went viral with 374.4k views, bagging 22.6k likes, and sparking a flood of excited comments, reports the Mirror.
One fan said: "Omg the red looks insane on you," another chimed in: "Abi babe that red dress." And a third wrote: "Red dress is amazing on you."
A fourth shopper added: "Come to comments to mention the red dress on you but everyone else already did." A fifth said: "Everything looks brill on you tbf."
Admiration for the bold dress didn't stop there, another said: "That last red dress looks gorgeous on you wow."
Another said: "Read dress suits you so much omg," while yet another added: "That red dress omg I was speechless. I adore you in dresses."
Another shopper wrote: "Love the first outfit and the red dress looks insanely good on you!" A different person said: "The red one wow." A third person commented: "Primark is SO good at the moment."
The complete description of the Primark item states: "Make a statement in the Lola maxi dress from the Paula Echevarria range. This elegant red dress has a stylish V-neckline and delicate ruffle cap sleeves. Cut to a long length, it's perfect for special occasions. Dress it up with heels, a clutch bag and chunky jewellery for a standout look!"
The Paula Echevarria Lola V-Neck Maxi Dress is priced at £26 and comes in red, black or green. Shoppers can check stock levels in their local stores or order via Click and Collect here.
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