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Matthew M. Williams To Debut New Namesake Clothing Brand

Matthew M. Williams To Debut New Namesake Clothing Brand

Hypebeast2 days ago

Summary
Matthew M. Williams, known for his work at1017 ALYX 9SMand his recent departure fromGivenchy, is set to debut his new namesake clothing brand duringParis Men's Fashion Week. This highly anticipated presentation will showcase his distinct vision for menswear, following his exit from the French luxury house at the start of 2024.
Paris Men's Fashion Week forSpring/Summer 2026is scheduled to run from June 24 to June 29, 2025. It's the final and most prestigious stop in the menswear fashion calendar, making it an ideal platform for Williams to launch his new venture. While specific details about his show date and location are pending, the event is known for hosting both established powerhouses and emerging designers, providing a grand stage for his return to focusing on his independent label. According toWWD, Williams will be debuting his namesake, independent clothing project at the Seiya Nakamura showroom in Paris. The men's and women's collection is expected to reflect the American designer's product-based approach and will be available for sale during Paris Fashion Week. The Seiya Nakamura showroom will also showcase Craig Green, Taiga Takahashi, Arpa Studio, Amomento, Song for the Mute, Khoki and Edward Cuming.
Williams' aesthetic often blends utilitarian elements, industrial hardware, and a sophisticated approach to streetwear. His past collections at Givenchy explored the intersection of classic tailoring with contemporary, urban influences. It's expected that his new brand will continue to develop these themes, offering meticulously constructed garments that reflect his unique perspective on modern masculinity and style. This debut will be closely watched by the fashion industry, eager to see the next chapter in his design journey.

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