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Super Bowl Ad Results: AI Can't Compete With Sentimental Stories

Super Bowl Ad Results: AI Can't Compete With Sentimental Stories

Artificial Intelligence may be poised to change the world, but viewers of this year's Super Bowl were unimpressed with its big-game advertising.
The most popular commercial in USA Today's annual, panel-based Super Bowl Ad Meter was Budweiser's tale of an ambitious Clydesdale foal, while AI-themed ads for ChatGPT maker OpenAI and Meta Platforms' Ray-Ban smart glasses ranked near the bottom.

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