Latest news with #SuperBowlAdMeter
Korea Herald
13-02-2025
- Automotive
- Korea Herald
Innocean's Genesis G80 ranks among top 10 most memorable Super Bowl ads
Innocean, the marketing unit under Hyundai Motor Group, announced Thursday that its 2016 Super Bowl advertisement for Hyundai Motor's Genesis G80 had ranked among the top 10 most memorable Super Bowl commercials of the past decade. According to a survey released on Feb. 7 by global advertising agency VCCP and marketing consultancy Cowry Consulting, which surveyed 1,000 US adults, "First Date"—featuring Kevin Hart as an overprotective father—took fourth place, following advertisements from Budweiser, Doritos and Heinz. It was also the only automotive advertisement to make the top 10 among those televised during the NFL championship. American comic actor Hart portrays an over-the-top father tracking his daughter on first date, seamlessly highlighting the Genesis G80's location tracking feature. The well-structured storyline and humor resonated with audiences, leaving a lasting impression on US consumers. In 2016, the commercial topped USA Today's annual Super Bowl Ad Meter, a key measure of consumer sentiment toward Super Bowl advertisements. It was the first time a commercial for either a non-US-based company or an automotive brand ranked first since the index was introduced in 1989. With well over 100 million viewers in the US alone, the Super Bowl is widely regarded as the biggest advertising stage in the world, fetching a premium for the ad spots. Companies paid as much as $8 million for a 30-second slot at this year's Super Bowl. 'Great advertisements stay in consumers' minds no matter how much time passes. Innocean will continue efforts to showcase differentiated creativity in the global market,' said Innocean CEO Lee Yong-woo.
Yahoo
11-02-2025
- Sport
- Yahoo
Super Bowl LIX scores 126 million viewers despite blowout
The Super Bowl may have developed immunity against a terrible game. Early Nielsen data and a projection from Fox and the NFL showed 126 million viewers watched Sunday's telecast of the Philadelphia Eagles' 40-22 drubbing of the Kansas City Chiefs in Super Bowl LIX. If the total holds up when final official numbers are issued Tuesday, the game would be up slightly from last year's record of 123.7 million viewers who watched the Chiefs' 25-22 win over the San Francisco 49ers on CBS. Fox said an average of 13.6 million viewers watched the game on Tubi, the company's free ad-supported streaming platform, which carried the event for the first time. Another 900,000 watched on the NFL's streaming app. Read more: Why the Chiefs-Eagles Super Bowl rematch could deliver a ratings record for Fox Last year, Nielsen recorded the TV audience on CBS as 120 million viewers. That figure would be well above the 111 million viewers who watched Sunday's game on TV networks Fox, Telemundo and Fox Deportes, based on early data. The Super Bowl was streamed on Paramount+ and the NFL streaming app in 2024, both of which require a subscription. The availability of a free, widely distributed streaming platform to carry the Eagles-Chiefs telecast likely brought in more casual fans. Tubi had around 97 million active users in January. The Super Bowl has regularly topped 100 million viewers since 2009 and fluctuated based on the competitiveness of the game. Based on early data, 135 million viewers watched the second quarter, between 8 and 8:15 p.m. Eastern time. The Eagles led 24-0 at halftime, which likely led to some viewers tuning out in the second half. The game had the ingredients of another ratings record-setter, with Taylor Swift to cheer on boyfriend Travis Kelce, the Chiefs' star tight end. President Trump heightened the anticipation by being the first sitting commander-in-chief to attend a Super Bowl. The lopsided outcome of Sunday's contest was reminiscent of the run of terrible Super Bowl matchups of the mid-1980s, when there were five consecutive blowouts decided by 19 points or more. Fox scored a record price of $8 million for some of the commercials on the game. Viewers surveyed in USA Today's annual Super Bowl Ad Meter chose a Budweiser commercial featuring the beer brand's iconic Clydesdale horses as their favorite. The halftime show featuring Pulitzer Prize-winning hip-hop artist Kendrick Lamar was polarizing on social media, but provided the liveliest conversation of the night amid the Chiefs' dismal performance on the field. Sign up for our Wide Shot newsletter to get the latest entertainment business news, analysis and insights. This story originally appeared in Los Angeles Times.
Los Angeles Times
11-02-2025
- Entertainment
- Los Angeles Times
Super Bowl LIX scores 126 million viewers despite blowout
The Super Bowl may have developed immunity against a terrible game. Early Nielsen data and a projection from Fox and the NFL showed 126 million viewers watched Sunday's telecast of the Philadelphia Eagles' 40-22 drubbing of the Kansas City Chiefs in Super Bowl LIX. If the total holds up when final official numbers are issued Tuesday, the game would be up slightly from last year's record of 123.7 million viewers who watched the Chiefs' 25-22 win over the San Francisco 49ers on CBS. Fox said an average of 13.6 million viewers watched the game on Tubi, the company's free ad-supported streaming platform, which carried the event for the first time. Another 900,000 watched on the NFL's streaming app. Last year, Nielsen recorded the TV audience on CBS as 120 million viewers. That figure would be well above the 111 million viewers who watched Sunday's game on TV networks Fox, Telemundo and Fox Deportes, based on early data. The Super Bowl was streamed on Paramount+ and the NFL streaming app in 2024, both of which require a subscription. The availability of a free, widely distributed streaming platform to carry the Eagles-Chiefs telecast likely brought in more casual fans. Tubi had around 97 million active users in January. The Super Bowl has regularly topped 100 million viewers since 2009 and fluctuated based on the competitiveness of the game. Based on early data, 135 million viewers watched the second quarter, between 8 and 8:15 p.m. Eastern time. The Eagles led 24-0 at halftime, which likely led to some viewers tuning out in the second half. The game had the ingredients of another ratings record-setter, with Taylor Swift to cheer on boyfriend Travis Kelce, the Chiefs' star tight end. President Trump heightened the anticipation by being the first sitting commander-in-chief to attend a Super Bowl. The lopsided outcome of Sunday's contest was reminiscent of the run of terrible Super Bowl matchups of the mid-1980s, when there were five consecutive blowouts decided by 19 points or more. Fox scored a record price of $8 million for some of the commercials on the game. Viewers surveyed in USA Today's annual Super Bowl Ad Meter chose a Budweiser commercial featuring the beer brand's iconic Clydesdale horses as their favorite. The halftime show featuring Pulitzer Prize-winning hip-hop artist Kendrick Lamar was polarizing on social media, but provided the liveliest conversation of the night amid the Chiefs' dismal performance on the field.
Wall Street Journal
10-02-2025
- Business
- Wall Street Journal
Super Bowl Ad Results: AI Can't Compete With Sentimental Stories
Artificial Intelligence may be poised to change the world, but viewers of this year's Super Bowl were unimpressed with its big-game advertising. The most popular commercial in USA Today's annual, panel-based Super Bowl Ad Meter was Budweiser's tale of an ambitious Clydesdale foal, while AI-themed ads for ChatGPT maker OpenAI and Meta Platforms' Ray-Ban smart glasses ranked near the bottom.
