Roy Rogers Restaurants Long-Anticipated Return to Cherry Hill Set for June 25
Iconic Western-Themed Chain Brings Back Nostalgia with Famous Beef, Burgers and Chicken
CHERRY HILL, N.J., June 20, 2025--(BUSINESS WIRE)--Roy Rogers Restaurants is officially opening its newest location in Cherry Hill, New Jersey, on June 25. This restaurant is the chain's first return to the Southern New Jersey and Philadelphia markets since the 1990s, marking an exciting new era for the brand. The location is 614 Haddonfield Rd, Cherry Hill, NJ 08002.
Roy Rogers appeals to guests across generations with its emphasis on quality and variety, differentiating itself from a typical quick-service restaurant. Its menu caters to all three dayparts and late night, with a focus on the brand's core staples, also known as the Roy Rogers iconic Triple Threat: USDA choice top round roast beef, hand-breaded fresh-fried chicken and chicken tenders, and great-tasting burgers. Loyal fans will also recall the iconic Fixin's Bar®, offering fresh lettuce, sliced tomatoes, onions, pickles, and more. Whether dining in-store, using the drive-thru, ordering pickup, or delivery, customers can fully customize their sandwiches to their liking.
"The feedback from the Cherry Hill community since we announced this new restaurant has been overwhelmingly positive, and we have been working hard to make this opening a grand success," says Jim Plamondon, co-president of Roy Rogers Restaurants. "We are excited to make this long-anticipated return, and Cherry Hill allows us to serve a growing, diverse community and introduce a new generation to the quality and variety that makes Roy Rogers a cut above."
Situated in the heart of one of the region's top shopping destinations and just 10 minutes from Center City Philadelphia, the newly reconstructed Roy Rogers features several enhancements designed to elevate the guest experience, including a drive-thru and expanded indoor and outdoor seating. As the only burger drive-thru on bustling Haddonfield Road, the 3,300-square-foot restaurant is surrounded by three million square feet of premier retail space. It is ideally positioned to serve nearby neighborhoods, mixed-use developments, businesses, and schools.
Grand Opening Details
Roy Rogers Cherry Hill will officially open to serve guests during a formal Grand Opening ceremony event at 10 a.m. on Wednesday, June 25. The event will begin with remarks from co-owners Jim and Pete Plamondon and Cherry Hill Mayor David Fleisher, followed by raising the flag by JROTC Cadets from Cherry Hill High School West, the National Anthem sung by local vocalist Debra Janove and presentation of a donation to the Cherry Hill Public Library. There will be fun giveaways for the whole community to enjoy!
The ceremony will conclude with a ribbon cutting, and the doors will open at 10:30 a.m.
Media are encouraged to attend and RSVP to tkroys@trevelinokeller.com.
"This is a true celebration for our Roy Rogers family, and we look forward to continuing the excitement over the next few months as we meet our new and returning Royalists," adds Plamondon. "Connecting with other local businesses and organizations is very important to us, so that we may become a contributor to the culture and success of the Cherry Hill community."
For more details on Roy Rogers Cherry Hill opening, current offers and promotions, or to explore the full Roy Rogers menu, visit royrogersrestaurants.com.
About Roy Rogers® Restaurants:
Based in Frederick, Md., Roy Rogers® is a chain of western-themed quick-service restaurants offering broad appeal across multiple dayparts and generations. The company is famous for serving up a "Triple Threat" – three popular main dishes including USDA choice top round roast beef, hand-breaded, fresh fried chicken and great-tasting burgers – and for its famous Fixin's Bar®, where guests can customize their orders with a variety of fresh produce, condiments and signature sauces. Information on the company, its menu and current promotions is available at www.royrogersrestaurants.com and on Twitter, Facebook and Instagram.
Founded in 1968, Roy Rogers currently consists of 24 company-owned restaurants and 16 franchise restaurants in seven states. Qualified franchise investors are now being sought to develop the beloved brand. Franchise information can be found at https://www.roysfranchising.com/ or by contacting Joe Briglia, Director of Franchise Development at jbriglia@royrogersrestaurants.com or (240) 405-6205.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250620876009/en/
Contacts
Lauren SchmidlkoferTrevelino/KellerLschmidlkofer@trevelinokeller.com 678-977-5425
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