
What is a dirty soda? The drink taking Gen Z by storm
The fast-food chain aims to attract younger Gen Z customers, citing a growing demand for cold, flavourful drinks as a treat.
Inspired by its CosMc's brand, the new beverage line-up includes drinks such as Toasted Vanilla Frappé, Sprite Lunar Splash, and Creamy Vanilla Cold Brew.
A 'dirty soda ' is defined as a base soda infused with syrup or a flavoured coffee creamer, popular among teenagers and those who prefer non-alcoholic options.
The new drinks will be introduced across more than 500 McDonald's restaurants in Wisconsin, Colorado, and surrounding regions.
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Trump admin is targeting Gen Z for ICE roles now
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Time Out
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Without it, the book would have been just a string of lovely memories. 'Diego, the eldest son of the Pumper Nic founder, gave me the business perspective' As a writer and journalist, what kinds of stories are you interested in telling today, in such a fast-paced, information-saturated world? Honestly, I don't know. Everything moves so fast now, everything is instant, and journalism is so precarious. It's hard to take your time. The book took me two years of research, and that kind of time doesn't exist in journalism today. I think I'm drawn to stories that make us think about something deeper when we tell them. For example, the way we eat also speaks to who we are. The story of Pumper Nic lets us think not just about a brand or a family of entrepreneurs, but about the context of a society—what it values, how it adapts. That's what interests me: seeing what's beyond the surface. What dreams or projects do you have for the future? Another book, another urban myth to uncover? I'd love to write another book, but right now I don't have a topic I'm passionate enough about. It takes a lot of time, effort, headspace, and hours. And for that, you need to have certain aspects of life sorted out—which isn't my case at the moment. But yes, I'd love to write another book. I just don't know what it will be about yet. FINAL RAPID-FIRE One word to define the '80s: Nostalgia. McDonald's or Pumper Nic?: Pumper Nic. A journalist you admire: Leila Guerriero. Also Natalia Concina, a science journalist. And Paula Bistagnino, who wrote a book about Opus Dei. Dream interview?: The creator of Pumper Nic, who never agreed to give interviews. What food takes you straight back to childhood?: There's a certain smell of burgers and fries that takes me back to those lunches with my grandmother—especially the mix of ketchup, onions, pickles. Or really, any traditional Jewish food. A corner of Buenos Aires you love?: Plaza San Martín.