Philly's Wells Fargo Center to be rebranded the Xfinity Mobile Arena
Why it matters: Sixers and Flyers fans have walked under the South Philly arena's yellow-and-red logo since 2010. But the new splash of purple will also bring big changes.
Driving the news: Philly's media and tech giant Comcast Corp. — which operates Xfinity as its residential cable, internet and telephone business — will own the naming rights to the arena starting Sept. 1.
The deal, announced Tuesday, runs through the 2030-31 season.
Crews will start removing Wells Fargo signs this summer.
💵 A Spectacor spokesperson declined to reveal how much Comcast Corp. is paying for the naming rights.
The intrigue: Xfinity also holds the naming rights to the popular sports bar in the stadium complex, Xfinity Live!, which is in the midst of its own redesign.
🛜 What to expect: As part of the deal, Xfinity Mobile will offer new WiFi capabilities to the arena, which Xfinity customers can use for free.
That includes accessing the company's WiFi PowerBoost feature.
The Xfinity name will also be splashed across the arena's roof.
Catch up quick: The deal comes after arena owner Comcast Spectacor, the company's sports and entertainment arm, buried the hatchet with Sixers owner Harris Blitzer Sports & Entertainment following years of acrimony.
The pair announced plans in January to replace the arena by 2031 — a pivot for the 76ers owner following a yearslong push to build a new arena in Center City.
Comcast will also own the naming rights to the new South Philly arena, per Spectacor and Harris Entertainment.
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