AESG Targets 25% Growth in Saudi Fire & Life Safety Team Ahead of New Building and Fire Codes - Middle East Business News and Information
AESG is among the select few Fire & Life Safety firms actively operating in Saudi Arabia and is one of only two International Consultancy firms certified by Civil Defense as an Authority Having Jurisdiction (AHJ) representative and reviewer, reaffirming the firm's deep commitment to Vision 2030. 'Saudi Arabia's rapid expansion of mega and giga projects has significantly increased the demand for specialized Fire & Life Safety expertise. These large-scale developments require meticulous and complex fire safety planning, both from a design and regulatory standpoint. The complexity of Saudi projects necessitates both robust local knowledge as well as international expertise to develop equivalencies and alternative solutions, allowing AESG to go beyond standard code compliance and deliver high-value, performance-based fire safety solutions,' said Saeed al Abbar, CEO at AESG.
In 2024, AESG played a critical role in upgrading fire and life safety codes and systems for some of Saudi Arabia's most iconic developments, including critical infrastructure, healthcare facilities and luxury hospitality projects. The firm also collaborated with developers on major new projects ensuring state-of-the-art fire safety systems were integrated at these developments from the outset. Collectively, AESG's efforts have helped safeguard over SAR 30 billion worth of built assets in Saudi Arabia.
Looking ahead, AESG is set to further expand its Fire & Life Safety division in Saudi Arabia in 2025. 'We are strengthening our advisory services in policy, procedures, and governance, leveraging expertise gained from giga-projects. Additionally, we will introduce specialized solutions for industrial projects, further enhancing our service offerings in the Kingdom. Our goal is to grow our team by over 25% while continuing to elevate service quality, client experience, and governance advisory. With the upcoming Saudi Building Code (SBC-201) and Saudi Fire Code (SBC-801) changes, AESG remains committed to guiding clients through compliance with practical, high-impact Fire & Life Safety solutions—designed to be simple, effective, and achievable' said Abdullah Faza, Director – Fire and Life Safety, Middle East at AESG.
Beyond Saudi Arabia, AESG is also expanding its regional footprint, recently establishing a dedicated Fire & Life Safety team in Cairo and is set to expand its teams in the Asia Pacific market with hires in Sydney and Singapore. This expansion includes the appointment of Samer Mehran as Senior FLS Consultant for the company's Egypt office. With over 15 years of industry experience, Mehran brings deep technical expertise and leadership to support AESG's continued growth across the Middle East.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
CairoScene
10 hours ago
- CairoScene
UAE Proptech Coraly.ai Raises $2 Million to Launch in Saudi Arabia
UAE-based has raised $2M in pre-seed funding to grow its AI-powered real estate platform, expand into Saudi Arabia, and launch pilots in France and the US. Aug 13, 2025 UAE-based proptech formerly Coralytics, has raised $2 million in a pre-seed round led by Salica Oryx Fund, with participation from EQ2 Ventures and strategic angel investors. Founded in 2022 by Fouad Bekkar, offers an AI-powered growth platform for real estate professionals, providing lead enrichment, automated campaigns, and performance insights to help agents acquire more customers. 'Real estate agents globally are underserved by fragmented, outdated sales tools. Through our mission is to simplify growth with AI that just works,' said Fouad Bekkar, Founder and CEO of The funding will support product development, expand AI capabilities, and strengthen the company's presence in the UAE. It will also finance the launch of operations in Saudi Arabia and pilot programmes in France and the United States. In France, has partnered with SNPI, the country's largest professional real estate union representing more than 14,800 agencies. In the US, it has secured its first MLS partner, with pilots set to begin in the coming months. The rebrand from Coralytics to reflects the company's global ambitions and positions it as an AI-first platform aimed at simplifying growth for real estate professionals in the MENA region and beyond.
CairoScene
12 hours ago
- CairoScene
Egypt's Thndr Becomes First Remote Retail Trading Member on ADX
Egypt-based Thndr has become the first remote retail trading member on the Abu Dhabi Securities Exchange, expanding its multi-market platform to give millions of users access to UAE-listed stocks. Aug 13, 2025 Egyptian investment platform Thndr has joined the Abu Dhabi Securities Exchange (ADX) as its first remote retail trading member, enabling its more than four million users to invest directly in UAE-listed companies. Based at Abu Dhabi's Hub71 and regulated by the ADGM's Financial Services Regulatory Authority, Thndr operates across the UAE, Egypt, and the US, offering stocks, gold, mutual funds, and savings products. In 2024, the platform recorded $13 billion in trading value and executed 12 million trades. 'Retail investors deserve access to a grade-A investment service," said Ahmad Hammouda, Co-founder and CEO of Thndr. "This partnership gives our users the chance to invest in one of the region's strongest-performing markets over the past five, 10 and 15 years, while also opening doors to exposure within MENA through Tabadul as well as beyond MENA.' The addition of Thndr marks the first time a GCC exchange has admitted a remote retail trading member. ADX is the region's second-largest exchange, with a market value close to $1 trillion, and ranks among the top 20 globally by size.
CairoScene
a day ago
- CairoScene
Dukkan Avantique Builds a Creative Hangout From Third Culture Heritage
From story-led clothes to a creative hub, UAE-based brand Dukkan Avantique is building a space where third-culture heritage meets art, fashion, and community. The first thing UAE-based brand Dukkan Avantique launched was a bucket hat. Reversible, with one side bright and colourful, the other plain and minimalistic. Rima Roukh, who designed it with her business partner Sally Batha, says it wasn't meant as a big statement. But its success showed what they wanted the brand to be: adaptable, with more than one way of wearing. The idea for the brand came together quickly. Sally Batha calls it 'an impulsive decision.' She had always wanted to start something and thought Rima Roukh was the right partner. Roukh had just graduated with a degree in business and finance and didn't want to work in that field. 'I knew I had everything to gain and nothing to lose,' she says. Two months after deciding to try, they had their first small collection. Batha brought negotiation and contract skills, Roukh brought a strategic overview, and they agreed on the direction. That direction came from their experience of growing up between cultures. 'Our third culture experience influenced everything we did,' Roukh says. The term 'third culture' first appeared in the 1950s, when sociologists John and Ruth Useem used it to describe children who spend part of their upbringing in a culture different from their parents'. Since then, it's been used to describe a wider set of experiences, people who don't belong entirely to one place and whose identities are made up of elements from more than one. For Dukkan Avantique, this is not a label for marketing but rather how they think about design. Collections start with a story, often from a photograph. Then Roukh distorts, layers, and collages these images until they form a united visual language. 'Once it feels right, we translate it into silhouettes that help carry the story, not overpower it. The aim is to have the garment hold the story without locking it into a single meaning.' This method stems from how cultural memory works: layered, overlapping, and sometimes rearranged. In design history, collage has often been used because it allows multiple sources to sit in the same space without erasing their differences. The bucket hat set the tone and later pieces kept the balance between wearability and experimentation. On walking this delicate rope between avantegarde and actually wearing the piece to the supermarket or the club, 'There's no formula,' Roukh says. 'It's intuitive. That instinct keeps the art alive.' Many of the silhouettes are oversized and fluid, borrowing from menswear. These gender-neutral choices reflected how they dressed themselves. 'We loved to wear and shop in the men's section,' Roukh says. More gender-specific pieces are to come later. Palestinian references appear in their work but are used carefully. 'We never created a Palestinian piece just because it was trending,' Roukh says. Their first Palestine references made it before October 7, using Handala, olive branches, and the map of Palestine with butterflies. The keffiyeh was part of set design, reimagined in bright colours, and food motifs appeared in prints. 'We try to go for subtler reimagined symbols,' she says. They are also clear about limits. 'If success comes at the cost of censorship, it is not success at all,' Roukh says. That stance puts them in line with other small labels that prioritise political and cultural honesty over rapid growth. It means slower expansion, but it also means they retain control over how their work is presented. Neither came from a technical fashion background. They learned production, sourcing, and pattern-making on the job. 'It was so cool to learn,' Roukh says, but the harder part was building a network. 'Being third culture also meant networking is scattered,' Batha tells Scenestyled. 'The biggest challenge is not having a place to grow a deep network in. But we are creating a community now.' That idea of community is central to their long-term plan and this is exactly why they created Club Avantique. Club Avantique is turning the brand from a clothing label into a place where creative work can happen collectively. They picture it as a physical hub with space for designing, making, and sharing ideas, where fashion sits alongside other disciplines like photography, art, and music. 'We'd love to see it evolve into a place of co-creators,' Batha says. The aim is to give Dukkan Avantique a living community, not just a customer base, and to create an environment where collaboration and experimentation are part of the daily rhythm. Looking back, they see how little they knew about what it would take to build a brand. 'At a young age we were so naive with what it takes,' Roukh says. But that lack of certainty also helped them start. 'You have to start and fall in love with the purpose,' they both say. In a global fashion market, cultural symbols are often flattened so they can be consumed quickly. Dukkan Avantique's approach, like many slow brands, pushes against that. It's not necessarily anti-commercial, but it treats the work as more than a product. It's a record of memory, of shifting belonging, and of the choices made to keep both intact.
