Community Access Media Alliance Signs Historic Agreement To Strengthen Emergency Communications
The Community Access Media Alliance (CAMA) has signed a landmark agreement to strengthen Aotearoa's emergency communication systems. This agreement comes at a time when climate change and legislative reform are reshaping the nation's approach to disaster resilience.
At a ceremony held yesterday, April 14 2025 at the National Emergency Management Agency (NEMA) offices in Wellington, CAMA signed the Broadcast Media Memorandum of Understanding (MOU) alongside Radio New Zealand (RNZ), Television New Zealand (TVNZ), Whakaata Māori, Te Whakaruruhau o Ngā Reo Irirangi Māori (Iwi Radio Network) and the Radio Broadcasters Association (RBA).
The MOU establishes a shared commitment to providing timely, accurate, and accessible emergency information to the public, particularly during national crises or life-threatening events.
The agreement comes as public consultation is underway to shape the Emergency Management Bill. The Bill's discussion document identifies clear communication and meaningful engagement with communities, especially Māori, disabled people, and ethnic groups, as essential to an effective emergency system.
Radio Hawke's Bay Station Manager and CAMA Deputy Chair Kelly Reid says the MOU formalises Community Access Media's role as a trusted, frontline provider of that information.
'We saw the power of Community Access Media during Cyclone Gabrielle, where Radio Hawke's Bay became a vital connector for people cut off from national networks. This agreement recognises that local media isn't just a nice-to-have, it's critical infrastructure in a crisis.'
Reid adds that in times of crisis, it's vital that communities can access consistent, culturally responsive messaging that reaches people where they are.
'This MOU gives us a seat at the table and the opportunity to co-create smarter, more equitable emergency communication systems.'
CAMA Chair Phil Grey says the MOU is a critical step in embedding risk reduction, equity, and community inclusion at the heart of emergency planning and response.
'The future of emergency management is local, inclusive, and proactive, and that's exactly what Community Access Media delivers. We're embedded in our communities. We're trusted. Our content-makers speak the languages, understand the cultural context, and have the agility to respond fast when it matters most.'
As part of the agreement, MOU partners have endorsed 10 guiding principles, including the recognition of broadcasters as 'essential services' and critical conduits for emergency communication.
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