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Fired Candy Crush Devs To Be Replaced With AI

Fired Candy Crush Devs To Be Replaced With AI

Miami Herald15-07-2025
The ongoing bloodbath at Microsoft and its subsidiaries, Activision, Blizzard, King, Bethesda, and more has led to high-profile video game cancellations and thousands of jobs being cut in favor of developing AI tools and reinforcing an already-strong bottom line. Basically, people are losing their jobs and livelihoods for no reason other than to boost stock prices for shareholders, a vast majority of whom don't know anything about video games.
As time goes by, these mass layoffs are being contextualized by new information, and it's not pretty. The games of King, developers of Candy Crush Saga and other simple mobile apps with tons of opportunities for microtransactions, might not be terribly popular among "core gamers," but they are money-making machines. Candy Crush Saga launched in 2012 and grossed over twenty billion dollars as of 2023.
But it's still not enough. It's never enough. According to reports from MobileGamer and Kotaku, roughly 200 King employees are being laid off, including the entire level design team. Worse yet, this particular team is set to be replaced by AI tools they themselves created and trained. According to the reports, morale at the company is at an all-time low.
Theoretically, AI can be a useful tool for developers to streamline their jobs and allocate more resources towards creativity and less on the granular grind of game development. In practice, however, high-paid executives see AI as a way to cut the jobs of the hard-working people who actually make games and cut out concepts like 'creativity' entirely. By outsourcing development to soulless robots, they can consolidate the profits for themselves.
Core gaming enthusiasts who play on console or PC might not care about the assembly-line automation of Candy Crush, but they should. Because if They/The Man/The Suits/The Executive Class can do it with mobile games, turning art into soulless 'product' and vapid 'content,' it's only a matter of time before they do the same thing to games you actually care about.
We're already seeing the rise of AI replacing voice actors, and 'tech bros' are practically foaming at the mouth over an AI facsimile of Quake, even if it runs poorly and sucks to actually play. The technology isn't quite there yet... But once it is, you can be damned sure that 'Big AI' will attempt to ruin AAA gaming in ways we can't even imagine, and the shareholders are going to love it.
Copyright The Arena Group, Inc. All Rights Reserved
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