Frightfully unfashionable: Frank McNally on the century-long decline of adverbs

Irish Times

25-04-2025

That Casimir Markievicz exhibition (Diary, April 23rd) reminded me in passing how dependent the upper classes of these islands used to be on what grammarians call 'degree adverbs'.
Witness a letter, included in the show, in which Eva Gore-Booth congratulates her sister Constance on becoming engaged to the Polish count.
'I can't help being frightfully amused when I think of the bomb bursting,' she writes (the bomb-burst being the reaction when others find out). 'Still, I do hope you'll be awfully happy.'
Those two adverbs alone convey the accent of the writer and also hint at a certain attitude to life found only in big houses, preferably Georgian, in the decades before and after 1900.
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But it wasn't confined to adverbs. Adjectives ending in -ly were just as important, especially if they were 'ghastly' or 'beastly'. Here's a paragraph from Molly Keane's Good Behaviour, set in another big house a few years later, that has a bit of both:
'They were sending Richard to South Africa on a safari. It might help him a bit. 'He's taken this whole ghastly business terribly hard, poor boy,' Wobbly wrote.'
The 'Wobbly' there sounds like an adjective too, which is a bit confusing. But no. The narrator tells us Wobbly is 'an old friend of Papa'.
This way of speaking survived the first World War, unlike many big houses themselves. Or at least 'beastly' and 'ghastly' were still going strong in the mid-20th century novels of Enid Blyton, of which I read too many as a child.
But 'awfully' and 'frightfully' were dying out by then, except in books and films evoking the earlier period.
Modern literature had started to take a dim view of adverbs in general, a trend that has continued since. In a study of 1,500 books a few years ago, aimed at finding out what gains writers' critical acclaim, data journalist Ben Blatt concluded that a low adverb count was one of the keys.
Books with fewer than 50 per 10,000 words had a strong chance of being considered 'great', he found. Although failing this test did not preclude wealth and fame. JK Rowling, for one, is famous for using adverbs of the -ly kind. Her favourites include 'coolly', 'calmly', 'ponderously' and 'snarkily'. But as the adverb-hating Stephen King summed up, snarkily: 'Ms Rowling seems to have never met one she didn't like.' Her overall adverb count, according to Blatt, is 140 per 10,000 words.
Ernest Hemingway played a big part in making adverbs and adjectives unfashionable. And yet he used some odd ones himself on occasion, boldly going where no writer had gone before. Here, from For Whom the Bell Tolls, is a typical Hemingway passage, full of short, hard words, sometimes repeated for effect in long, flat sentences, and devoid of all -ly adverbs, with one notorious exception:
'Then there was the smell of heather crushed and the roughness of the bent stalks under her head and the sun bright on her closed eyes and all his life he would remember the curve of her throat with her head pushed back into the heather roots and her lips that moved smally and by themselves and the fluttering of the lashes on the eyes tight closed against the sun and against everything, and for her everything was red, orange, gold-red from the sun on the closed eyes.'
Yes, her lips moved 'smally'. (And 'by themselves', whatever that means). There is an adverb nobody else in literature can have used before or since. Not even Donald 'Bigly' Trump would write it, if only because he has no time for diminutives.
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The -ly ending has fallen out of fashion in modern cuisine too. For mysterious reasons, upmarket restaurants will no longer serve 'slowly roasted pork', for example, if they can serve 'slow-roasted pork' instead (although the shorter version probably costs more).
But an adverb that is still used a lot, and shouldn't be, gained renewed currency from events in Rome this week. Breaking the news, at least one British tabloid (along with many Twitter users) announced that Pope Francis had 'sadly died'.
And yes, I know that grammar and syntax are not the most important things on such an occasion. I also know what each writer meant: that he or she was sad at the news. But the sentence implies that it was the pope who was upset at his own passing, as well he might be, and that in other circumstances he would have died happily. (Mind you, if anyone can die happily, one of the world's foremost believers in the afterlife has a better chance than most of us.)
At least the writers here did use the verb 'die', which is often avoided now on social media. The euphemisms 'passed on' or just 'passed' tend to be preferred these days. When the dreaded d-word
is
used, as it was here, the effect needs to be softened with an adverb, placed however badly.