Lucrative deals, changing preferences: What Aadi fest entails in 2025
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Traditionally observed as a sacred time for rituals and divine offerings, Aadi has undeniably evolved into a high-octane shopping season over time, with retailers offering lucrative deals to keep consumer demand at a steady high during the month.
Retailers across Chennai, from T Nagar and Pondy Bazaar to Parry's Corner and Sowcarpet, tell us that they are expecting a 20– 30% surge in footfall compared to last year, driven by attractive offers, EMI options, and festivalexclusive combo deals.
'People may cut costs elsewhere, but not on gold'
'Lightweight and antique-style jewellery are in demand and popular, especially among young brides. This year, we've also introduced virtual try-ons and doorstep delivery for elderly customers. Sales are 18% higher than last year so far. The craze for gold during Aadi is emotional as much as financial — it's seen as an auspicious investment,' informs Akbar Ali, owner of a jewellery store in Parry's Corner.
'Aadi is like Deepavali for the home appliances business'
"Aadi is no longer just a cultural event; it's a full-fledged consumer festival.
For us, it's like Deepavali. People wait for this season to upgrade or replace home appliances. This year, discounts have gone up to 40%, and smart kitchen gadgets are trending big," states N Karthikeyan, sales manager at a home appliances store in T Nagar.
'We expect a 35% growth in sales this Aadi season'
"Aadi always brings in a wave of shoppers, but this year, we are expecting at least 35% more sales than in 2024. The season has begun well with strong demand for bridal saris, everyday cottons, and men's festive shirts.
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There's been a clear uptick in young shoppers, especially working women who prefer readymade options. Even NRIs visiting India for July-August weddings are stopping by," says Ranendran Pillai, co-owner of a textile store in Sowcarpet.
What's hot this Aadi festive:
Electronics and appliances:
Air conditioners, refrigerators, washing machines, mixer grinders, robot vacuum cleaners and Android TVs are trending
Textiles:
Sarees, cotton kurtis , wedding silks, and readymade wear continue to dominate
Jewellery:
Lightweight gold, bridal sets, and festive bangles remain customer favourites
Consumer behaviour:
Customers, especially young couples and homemakers, are increasingly opting for no-cost EMIs, exchange offers, and combo packs
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