NBCUniversal Prepares to Launch ‘Mobile-First' News Service
NBCUniversal is expecting to launch a mobile-first news outlet in the fourth quarter of this year, according to multiple media reports.
Cesar Conde, chairman of NBCUniversal's news operations, announced the news at an event organized by Semafor on Thursday. The upcoming service may reportedly serve up short-form video from NBC News anchors and correspondents. This announcement comes as short-form video platforms, like TikTok, Instagram Reels and YouTube Shorts, become more and more popular among Gen z.
Condé noted the new service will complement the company's other streaming offerings, such as NBC News Now and Today All Day. A free streaming service, NBC News Now launched in 2019. That was followed the next year by the free 24-hour streaming service Today All Day.
NBC isn't the only major news outlet that's trying its hand at streaming once more. Earlier this year, Chairman and CEO Mark Thompson sent a memo to staff saying that CNN would be launching a subscription-based streaming product that would be distinct from Max. Both CNN and Max share a parent company in Warner Bros. Discovery.
If NBCUniversal's offering will offer short-form videos, it's not surprising that the company would be interested in that space. Roughly 64% of Gen Z users admitted to using TikTok as a search engine, according to an Adobe study released in 2024. Google was still the reigning champion of the study when it came to platforms users found most helpful when searching for information with 91% of users saying they used the search engine for that purpose. But TikTok came in fourth place at 17%, following behind YouTube (39%) and Bing (21%).
The post NBCUniversal Prepares to Launch 'Mobile-First' News Service appeared first on TheWrap.
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