Telemundo Launches Sports FAST Channel As Part Of Digital Expansion Strategy
Programming will have a heavy emphasis on the network's comprehensive coverage leading up to FIFA World Cup 26™ — for which it has the exclusive U.S. Spanish-language television broadcasting rights — along with additional sports properties such as Básquetbol LATAM, select MMA events, Bare-Knuckle Boxing, and Pro-Paddle League.
Live event coverage will include CONCACAF World Cup Qualifiers, Básquetbol LATAM, Liga MX Femenil, and select US Soccer youth matches and MMA events.
"With Telemundo Deportes Ahora, we're giving Hispanic audiences another way to connect with the sports they love, complementing our sports offering and enhancing their viewing experience on the road to the World Cup and beyond," says Telemundo's EVP of Sports Joaquín Duro.
What will viewers see on Telemundo Deportes Ahora
Many familiar faces from Telemundo's roster of award-winning sports talent will make their way to the FAST channel. Andrés Cantor, Carlota Vizmanos, Diego Balado, and Luis Omar Tapia will expand their Premier League coverage; Jorge Calvo, José Luis López Salido, and Miguel Gurwitz will provide additional Liga MX content; and Isabella Echeverri will supplement U.S. Soccer programming on Telemundo Deportes Ahora.
The channel will feature original programming around key sports properties. Shows including Fútbol MX, Fútbol US Soccer and Tercer Tiempo Ahora will deliver news, highlights and analysis of Mexican, U.S. and global soccer. Premier League programming includes weekly highlights (Zona de la Premier League), player profiles (Historias y Leyendas de la Premier League), pre- and post-match analysis (Previa de la Premier League and Repaso de la Premier League), in addition to legacy specials (Campeones de la Premier League).
To kick off the launch, Telemundo created three new daily live studio shows exclusively for Telemundo Deportes Ahora that will stream Monday through Friday.
New Daily Programming Lineup
• Telemundo Deportes Al Día (1 p.m. ET): Hosted by Carmen Boquín, delivers daily sports news and a preview of the day's programming.
• Puesta a Punto (6 p.m. ET): A show that features debate, analysis, and commentary from Telemundo's sports talent roster.
• El Pelotazo Ahora (11 p.m. ET): Hosted by Diego Arrioja, Pablo Mariño, and Verónica Rodríguez with contributions by Adriana Monsalve. The show serves as an extension and lead-in to the network's midnight broadcast show, which launched earlier this year with the same hosts.
El Pelotazo Ahora "brings fans behind the scenes and sets the tone with energy and context, tailored specifically for the streaming audience," explains Julio Sonino, VP Sports Content Production at Telemundo.
Weekly Original Programming
• Panorama Deportivo: The show will take a comprehensive look at U.S. sports landscape coverage. Hosted by Jorge Calvo.
• Somos o No Somos: Hosted by Miguel Gurwitz, the opinion-driven talk show takes on the week's biggest topics.
• Mundo PX Sports: Extreme sports coverage featuring news, highlights, and interviews.
• Fútbol MX, Fútbol US Soccer, Tercer Tiempo Ahora: Coverage of Mexican, U.S. and global soccer.
The Telemundo Deportes Ahora FAST channel debuts on Peacock, Xumo Play, the NBC News FAST hub, and Telemundo.com, with additional platforms planned for rollout in coming months.
FAST Channel Supports Broader Live Programming Strategy
The sports FAST channel launch supports Telemundo's broader programming strategy announced earlier this year.
The Telemundo Deportes Ahora sports content broadens the network's strategy to reach and grow digital-first audiences.
"This programming is designed to complement our linear coverage while offering a distinct experience for streaming audiences giving them access to all things sports, all day long," states Sonino.
The channel's weekend programming will adapt based on live sports airing across Telemundo's linear platforms.
The channel operates under the Telemundo Deportes department, with Helberth Ariza serving as Director of Sports FAST Channel to oversee daily operations and strategy.
Telemundo Deportes Ahora joins the network's growing FAST channel portfolio, which includes Telemundo Al Día, Noticias Telemundo Ahora, Telemundo Acción, and Caso Cerrado.
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