Zoho and areeba Partner to Support Business Digitalisation in the Middle East
Zoho, a global technology company based in India, and areeba, a payment processing service provider based in the UAE, have announced a partnership aimed at accelerating the digital transformation of businesses across the region.
As part of the collaboration, Zoho will allocate up to US$5 million in wallet credits to support areeba's business clients in the UAE, Qatar, Iraq, Jordan, Egypt and Lebanon.
These credits will allow businesses to access Zoho's suite of more than 55 cloud-based applications.
The tools offer a centralised and secure platform to help manage business operations such as invoicing, payments, customer relations and workforce administration.
By combining areeba's payment solutions with Zoho's software ecosystem, the partnership aims to equip businesses with enterprise-level tools to improve operational efficiency and support long-term development.
'Through areeba's reach, we are bringing Zoho closer to the heart of business communities across the region. This collaboration breaks down barriers to technology and empowers more organisations to modernise with confidence. It is a powerful step in our mission to grow sustainably by staying locally rooted and globally connected,'
said Prem Anand Velumani, Associate Director, Strategic Alliances, Zoho Middle East and Africa (MEA).
'We are excited to partner with Zoho to bring added value to our customers by combining robust financial technology with world-class business software,'
said Maher Mikati, CEO, areeba.
'This partnership is a major step forward in our mission to empower businesses with innovative, localised solutions,'
he added.
The partnership is expected to launch in the coming months and will offer joint onboarding assistance, educational webinars and custom packages suited to various types of businesses.
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