Horizon FCB packages Hardee's new steak sandwich for Gen Z
Hardee's Kuwait has launched its new Frisco Philly Steak Sandwich with a campaign that intends to resonate strongly with Gen Z audiences in the country.
The campaign was brought to life by Horizon FCB in partnership with Sora Films Production and Cloudy Production. Tasked with creating buzz around the launch, Horizon FCB Kuwait developed the Frisco Philly Steak Sandwich film, blending humour, attitude and music to reflect the brand's fearless personality.
The bold campaign was carried across out-of-home (OOH) advertising, digital-out-of-home (DOOH) billboards, at the point of sale (POS), and across below-the-line (BTL) materials provided regionally.
The campaign's hero film was launched across digital and social media platforms, as these channels were found to receive the most Gen Z engagement. The campaign is running through the month of May 2025.
Hardee's tasked each market with creating its own localised content to better connect with the target audience. In Kuwait, Horizon FCB Kuwait developed a dedicated local film to bring the Frisco Philly Steak Sandwich to life.
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Featuring shredded Philly steak and beef patty layered with melted cheese, grilled onions, and a punch of flavour all tucked inside Hardee's iconic square-shaped bun, the campaign delivered a fresh, high-energy piece that captures Hardee's unapologetic tone while resonating with a younger generations.
The campaign film has already gained more than 1 million views on Hardee's Kuwaiti digital platforms.
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CREDITS:
Client: Hardee's Kuwait
Agency: Horizon FCB Kuwait
Horizon FCB Kuwait Managing Director: Elie Farah
Horizon FCB Kuwait Creative Director: Ahmed Zedan
Horizon FCB Kuwait Senior Account Director: Sara Zakhari
Horizon FCB Kuwait Senior Account Executives: Asma Salem, Ahmad Ibrahim
Horizon FCB Kuwait Social Media Account Executive: Reem Al Zaghir
Production House: Sora Films Production and Cloudy Production
Producer: Ahmed Shoaib
Film Director: Mohamed Maged
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