BMW claims South Africa's premium segment crown in Q1
BMW has concluded the first quarter in South Africa on a high, claiming 40.6% market share of the premium segment.
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According to the latest figures released by the National Association of Automobile Manufacturers of South Africa (naamsa), the BMW brand claimed a dominant 40.6% share of the local premium segment in the first quarter of the year. Staying with the BMW Group, its Mini subsidiary, bolstered by the recent arrival of the new Aceman and Mini John Cooper Works, contributed a 6.2% market share, while BMW Motorrad continued its two-wheeled success story with an impressive 43.9% share in the motorcycle market.
BMW credits this success to the popularity of the locally built X3. The fourth-generation model, built at BMW Group Plant Rosslyn in Tshwane, began production in October 2024 and quickly attracted significant pre-order volumes both locally and abroad. In response, the plant reinstated its third shift to keep up with demand, now producing an average of 110 units per shift. BMW South Africa added that this reflects South Africa's strategic role in BMW's global manufacturing network.
Related: Road Test Figures: BMW M3 Touring
The X3's production ties into BMW's broader electrification ambitions. Globally, the group has delivered over two million electrified vehicles to date — half of which are full battery electric vehicles — and the Rosslyn-built X3 plays a central role in that electric future.
Related: LONG-TERM WRAP-UP: Ford Territory 1.8T Trend AT
Peter van Binsbergen, CEO of BMW Group South Africa, commented: 'We are grateful for the continued trust and enthusiasm our South African customers and global partners have shown in the BMW Group, supported by our retailer network's firm commitment. Our strong Q1 results, marked by clear segment leadership for BMW and positive momentum across MINI and BMW Motorrad, reflect the compelling appeal of our diverse product range and the passion of our team.'
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The post BMW Claims South Africa's Premium Segment Crown in Q1 2025 appeared first on CAR Magazine.
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