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Zawya
30-04-2025
- Automotive
- Zawya
BMW grabs 40% share of South Africa's luxury car market in Q1
Statistics from the National Association of Automobile Manufacturers of South Africa (Naamsa) reveal BMW achieved a 40.6% share of the luxury segment during Q1 2025, outperforming traditional competitors. This success is amplified by Mini achieving a 6.2% market share, and BMW Motorrad attaining a 43.9% overall market share. Mini's product lineup was aided by the recent introduction of the new Mini Aceman and the Mini John Cooper Works. Enhanced production capacity to meet global demand BMW said part of its success in 2025 Q1 is due to the enthusiastic market reception of the new BMW X3. A key driver of this success is the enthusiastic market reception of the new BMW X3. Fuelled by global demand and its pivotal role in the BMW Group's electrification strategy, production of the fourth-generation BMW X3 began in October 2024 at BMW Group Plant Rosslyn. Before its market introduction, the new BMW X3 achieved a high volume of pre-orders, indicating strong customer resonance. The production of the new BMW X3 has been supported by the reimplementation of the third shift at BMW Group Plant Rosslyn. This three-shift operation is projected to produce an average of 110 units per shift. This long-term commitment to electrification is evidenced by the BMW Group's global delivery of over two million electrified vehicles by 2024, including over one million battery electric vehicles (BEVs). Peter van Binsbergen, CEO of BMW Group South Africa, commented: 'We are grateful for the continued trust and enthusiasm our South African customers and global partners have shown in the BMW Group, supported by our retailer network's firm commitment. 'Our strong Q1 results, marked by clear segment leadership for BMW and positive momentum across Mini and BMW Motorrad, reflect the compelling appeal of our diverse product range and the passion of our team. 'We are inspired by these achievements and remain focused on delivering quality and contributing to a thriving automotive future in South Africa and beyond.'
The Citizen
30-04-2025
- Automotive
- The Citizen
BMW claims South Africa's premium segment crown in Q1
BMW has concluded the first quarter in South Africa on a high, claiming 40.6% market share of the premium segment. Looking for a new or used set of wheels? Find it here with CARmag! According to the latest figures released by the National Association of Automobile Manufacturers of South Africa (naamsa), the BMW brand claimed a dominant 40.6% share of the local premium segment in the first quarter of the year. Staying with the BMW Group, its Mini subsidiary, bolstered by the recent arrival of the new Aceman and Mini John Cooper Works, contributed a 6.2% market share, while BMW Motorrad continued its two-wheeled success story with an impressive 43.9% share in the motorcycle market. BMW credits this success to the popularity of the locally built X3. The fourth-generation model, built at BMW Group Plant Rosslyn in Tshwane, began production in October 2024 and quickly attracted significant pre-order volumes both locally and abroad. In response, the plant reinstated its third shift to keep up with demand, now producing an average of 110 units per shift. BMW South Africa added that this reflects South Africa's strategic role in BMW's global manufacturing network. Related: Road Test Figures: BMW M3 Touring The X3's production ties into BMW's broader electrification ambitions. Globally, the group has delivered over two million electrified vehicles to date — half of which are full battery electric vehicles — and the Rosslyn-built X3 plays a central role in that electric future. Related: LONG-TERM WRAP-UP: Ford Territory 1.8T Trend AT Peter van Binsbergen, CEO of BMW Group South Africa, commented: 'We are grateful for the continued trust and enthusiasm our South African customers and global partners have shown in the BMW Group, supported by our retailer network's firm commitment. Our strong Q1 results, marked by clear segment leadership for BMW and positive momentum across MINI and BMW Motorrad, reflect the compelling appeal of our diverse product range and the passion of our team.' Click here and browse thousands of new and used vehicles with CARmag! The post BMW Claims South Africa's Premium Segment Crown in Q1 2025 appeared first on CAR Magazine. Breaking news at your fingertips… Follow Caxton Network News on Facebook and join our WhatsApp channel. Nuus wat saakmaak. Volg Caxton Netwerk-nuus op Facebook en sluit aan by ons WhatsApp-kanaal.
