EUME opens first store in Bengaluru, aims 8-10 new EBOs this year
Series A funding
round, homegrown
premium luggage brand
EUME
is accelerating its offline retail footprint with plans to open 8–10
exclusive brand outlets
(EBOs) this year, co-founder Naina Parekh said in an interview with ETRetail.
'We are working on launching about 8 to 10 EBOs this year,' Parekh said. 'We are hoping to go into key cities such as Bombay, Bangalore, and Delhi. These are our top priority cities at this point.'
The Mumbai-based brand opened its first store at
Phoenix Mall of Asia
, Bengaluru, on Saturday. EUME already runs two company-owned stores, one in Mumbai's Infiniti Malad and another in Hyderabad's Sarath City Mall.
'We are trying to now bring the visibility of our products in stores, so that the customers know what EUME stands for,' Parekh said, explaining the focus on offline expansion.
Hinting at interest from potential franchisees, Parekh said, 'We've had a few people already approach us for franchising, but I think we still have to solidify our retail plans before we can go out into a franchise model.'
EUME, which raised its Series A funding in early 2024 led by Gujarat Venture Finance Limited (GVFL), had said the funds would be utilised to ramp up product development, strengthen its online presence, and expand into offline retail through EBOs and strategic partnerships. The company's existing product portfolio includes a mix of smart backpacks,
travel accessories
, and personal care lines.
Without sharing the exact revenue details, Parekh said that the brand currently operates at a monthly run rate of Rs 4–5 crore.
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