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Kosas Launches Plump + Juicy Double Cleansing System

Kosas Launches Plump + Juicy Double Cleansing System

Forbes01-05-2025
New Kosas cleansers - Plump + Juicy double cleansing system
The 'double cleanse,' popularized on TikTok in 2023, isn't just a buzzy skincare term. There's a specific science to it, and Kosas is bringing its importance to the forefront with a cleansing system developed and launched synergistically (on May 1). The new Kosas cleansers include a Plump + Juicy Cushiony Calm Botanical Cleansing Oil ($48) and Plump + Juicy Comfy Clean Gel Cleanser ($38). If full sizes are purchased at once on Kosas.com, a free Emi Jay Big Effing Clip in Baby Mauve is included in the bundle. A set of minis can be purchased (sans clip) for $35.
'If you're not double cleansing and you wear makeup, your skin's not clean,' brand founder Sheena Zadeh says about her decision to launch the first-ever Kosas cleansers just for the face. 'There's no way to cut through all the layers of makeup and sunscreen and everything that we wear without using an oil cleanser, because oil dissolves oil. After an oil cleanse, you need a gel cleanser to deeply clarify pores and wash it all away. Both cleansers work together to completely remove makeup and clarify your skin while leaving your face soft, supple and refreshed. Then your skin is really ready for the skincare and makeup that follows.'
As a self-proclaimed 'full face of makeup'-lover with acne-prone skin, it was key for Zadeh to launch products that take those components into consideration. While Zadeh opted for oil, the first double cleansing step can also be done with a cleansing balm.
'I was able to clear my skin by cleansing with botanical oils,' she says. 'I'm a firm believer in the power of double cleansing because you're not really cleaning your face unless you double cleanse. I wear makeup just about every day, but even when I don't, I wear mineral sunscreen, so I do double cleanse at the end of every day.'
While Zadeh can't take credit for the science behind the magic, she's using Kosas' platform to educate consumers on why this isn't an ordinary cleansing experience.
'A cleansing oil is based on the idea of 'like dissolves like,' ' she explains. 'So it's an essential step in truly breaking down makeup and SPF, while preventing buildup that clogs pores and causes breakouts. A gel cleanser is the step that clarifies pores, washing away residue without stripping the skin. You need both. Together, they give the most deeply cleansed, best-feeling skin that's ready to soak up skincare and stay primed for makeup.'
Based on the aftermath of using the new Kosas cleansers, it was a no-brainer for Zadeh to include them in the Plump + Juicy collection.
'I want supple, protected, hydrated skin, which is how these cleansers leave it,' she says. 'It's about getting your face completely cleansed, primed, and ready, so that when you spray on your Plump + Juicy Serum Spray, your skin can really soak it up.'
New Kosas cleansers - Plump + Juicy double cleansing system
While oils can be risky business depending on your skin type, Zadeh encourages users to be generous with the application of Kosas' ceramide-packed cleansing oil.
'Make sure you saturate the skin,' she advises, adding that your hands and skin should be totally dry for this step . 'Also, use this as an opportunity to massage your face, which is so important as it relaxes tension, improves circulation, and gently sculpts the face, while giving the oil time to break through all layers of makeup and sunscreen.'
And, once that step first step in the new Kosas cleansers routine is complete, Zadeh says to add warm water and watch the oil melt away makeup and impurities right before your very eyes. After rinsing, apply the accompanying gel cleanser onto damp skin and massage into a gentle lather. Rinse and pat dry, and 'this step finishes the job of clarifying the skin and pores.'
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timean hour ago

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When the internet turns on Benson Boone, he responds in the most Gen Z way

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Of course, everyone is curious about what exactly is "Moonbeam Ice Cream" in Boone's "Mystical Magical," but Fantano appeared more bothered by the song's story as a whole. "A lot of the lyrics on this song are all about pestering a woman that's rejecting you again and again and again and again until what? She just like drops the will to resist you and just let's your love, that you're so convinced is going to be amazing, happen?" Fantano said in his review. "Ew." For what it's worth, Boone has explained where "Moonbeam Ice Cream" came from. During his appearance on "The Tonight Show" with Jimmy Fallon, Boone said the lyric was actually crafted up by his songwriting partner Jack LaFrantz. "As we get on through the session, we kind of came to what's called writer's block. Jack's sitting there and we're kind of goofing off and he just goes, 'You know, what if you just did this?' And it looked like he was going to say something really good, and we've been sitting there for an hour. I'm like, 'This is it,'" Boone said of LaFrantz. "And he goes, 'Moonbeam Ice Cream, taking off your blue jeans.' It was a placeholder for the day and then we went home and listened to it and I was like, 'You know what? Moonbeam Ice Cream. Hell yeah.'" Coachella: Benson Boone pays homage to Queen during Coachella set with help of guitarist Brian May Boone's go-to tactic seems to be responding to criticism with sarcasm and humor, especially with how he pokes fun at the hate in the "Mr Electric Blue" music video. More recently, the pop artist posted a TikTok video expressing sarcastic confusion for a "switch up" in more widespread support. "I'm not used to Moonbeam positivity," the video's on-screen caption read. In June, Boone partnered with Crumbl Cookie to create the "Moonbeam Ice Cream Cookie," a chocolate cookie with cookies and cream pieces, "Moonbeam Ice Cream-inspired" lemon, berry and marshmallow toppings, and a sweet, white drizzle. Though the internet didn't hesitate to create memes about the partnership – mostly questioning just what Moonbeam is – the cookie also inspired a TikTok trend. Countless content creators flocked Crumbl stores to purchase the limited-edition cookie for a video, backflipping in the lobby after taking a first bite or leaving the stores with jeans around their ankles, an ode to the chorus of "Mystical Magical." Even in his own TikTok video promoting the partnership, Boone took a single bite of the cookie before backflipping for the camera. Not everyone online is a Benson Boone hater. They couldn't be, because he sold out every show on the U.S. leg of his tour within nine seconds, per Boone's Instagram. Comedian Emily Wilson, cohost of the podcast "All Body No Brains," questioned why so many people have an issue with Boone's backflips. "Let the man flip. It's cool. If you could flip ... you'd be flipping around town," Wilson told her cohost Chloe Richman in a recent episode. 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