'Got rid of Apple watch... Muted Bryan Johnson': AI startup CEO declares ‘it's all made up' in rant against wellness obsession

Economic Times

4 hours ago

Alex Finn, CEO of Creator Buddy, has gone viral after ditching his Apple Watch, Oura Ring, and other health trackers, claiming they caused more stress than benefits. In a widely shared post, he declared that 'optimization culture' has gone too far, calling much of it 'made up' and advocating for a simpler, less obsessive approach to wellness. (Images: X/Alex Finn, Agencies) In a world increasingly obsessed with optimization, sleep scores, and biohacking, one Silicon Valley entrepreneur has decided to unplug—literally. Alex Finn, CEO of AI content tool Creator Buddy, has gone viral for rejecting the high-tech health trend sweeping through the startup and influencer circuit. From tossing his Apple Watch, Oura Ring, and Whoop band to muting longevity enthusiast Bryan Johnson on social media, Finn says he's finally found peace—and better sleep—by abandoning what he calls the cult of health optimization. In a candid post on X (formerly Twitter), Finn wrote, 'Got rid of my Apple Watch. Got rid of my Whop. Got rid of my Oura ring. Muted Bryan Johnson. No more sleep scores. No more recovery scores.' His reason? 'Optimising every part of my life caused more stress than it solved.' Ironically, he added, 'I've never slept better in my entire life.'
Finn's public denunciation of 'bro science' comes as a sharp counter to the rising popularity of biohacking—a movement made mainstream by tech billionaire Bryan Johnson. Johnson reportedly spends over $2 million a year trying to reverse his age, meticulously following a hyper-disciplined regimen of calorie restriction, red light therapy, biomarker scans, and data-driven routines. But to Finn, this all feels like overkill. 'It's all made up,' Finn said in his post, citing a recent study that glass bottles may contain more microplastics than plastic ones, undermining a popular belief among health influencers. 'We've gone too far,' he continued. 'Once people realize 90% of this bro science is completely made up, they'll swing back to just trying to live a good, healthy life without trying to quantify every metric.'
Finn's new wellness philosophy is refreshingly human: 'Sweat every once in a while and try not to eat too much ice cream.' He admits to still working out 'occasionally,' but he no longer stresses over his performance metrics or daily health checklists. 'Life's a lot more fun when I don't have to hit 50 benchmarks a day to convince myself I'm healthy.'
Finn's stance has struck a chord online. One user commented, 'I gave up organic food for the same reason. It was keeping me from eating healthy.' Another added, 'Switched my Apple Watch back to a normal watch. Not only does it feel better because I don't optimise for everything, but it also looks 10x better.' In what might be a cultural shift-in-the-making, Finn predicts a major reversal in how we think about health and performance. 'I think we are going to have a massive swing over the next two years away from optimization culture,' he wrote. While many still swear by their biometric trackers and supplements, Finn's viral takedown of the wellness-tech bubble is being hailed as a wake-up call. Sometimes, the healthiest choice might just be to stop obsessing and start living.