Feature Video: Lorde - Hammer
We're not sure if it's love or if it's ovulation, but we're absolutely certain that Lorde's ode to city life and horniness 'Hammer' has to be this week's Feature Video.
Filmed on location at London's Hampstead Heath (a spot Lorde, a.k.a. Ella, frequented whilst living in the city in 2023), the music clip for 'Hammer' features a variety of steamy, even animalistic at times, scenes, including Lorde hanging naked in a net, getting a butt tattoo in the woods, making out with somebody in a car, smoking, swimming and sunbathing in London's measly spring sunshine. The clip marks Lorde's first collaboration with Dominican-American photographer and director Renell Medrano, who is well known for her raw, intimate style. In an interview with the United States' International Center of Photography (ICP) last year, Renell explained 'I would say the common thing that you do see in my images is just honesty and intimacy… even if you know that person is a celebrity, or a regular human being, having that person in front of me and them letting their guards down is what draws me to people…'
'I kind of tend to photograph people in like raw places, just so that way it's not about the place it's just about them and who they show up as. And I let that be the moment, you know.'
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