AppsFlyer promotes Sarah Maina to Regional Manager - Middle East & France to drive growth and cross-market synergy
Sarah will report to Paul Wright, General Manager for Western Europe, Middle East, North Africa, and Turkey (WE-MENAT). 'Sarah has been instrumental in helping our clients in the Middle East navigate the evolving mobile landscape—from shifting privacy regulations to the explosion of new engagement channels. Her new dual-region mandate is both a recognition of her leadership and a reflection of the company's commitment to ensuring operational alignment across its global growth markets,' said Wright.
'With this promotion, Sarah is uniquely placed to ensure strategic coherence across markets, while adapting to the local nuances that define success. Her cross-market remit will be a catalyst for meaningful knowledge-sharing and stronger execution across both regions.'
Sarah's immediate focus will include strengthening AppsFlyer's regional presence, helping clients across the Middle East enhance return on investment through smarter use of mobile measurement and analytics. She will also work to deepen partnerships with leading brands and stakeholders across both regions, bringing to life AppsFlyer's value proposition in an increasingly competitive digital economy.
'Every market has its own rhythm, but what excites me most is seeing how ambitious our clients in the Middle East are to scale globally,' said Sarah. 'Whether it's a retail app in Riyadh or a gaming start-up in Paris, they're all asking the same questions about performance, privacy and customer lifetime value. I'm energised by the opportunity to connect the dots across markets and help our clients lead the way.'
Sarah joined AppsFlyer with a strong background in global partnerships and regional business development. She previously held senior roles at Tempr., where she was Head of Partnerships, Global, and at Singular, where she led Business Development and Partnerships across EMEA and India.
About AppsFlyer
AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room, and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and technology partners to create better, more meaningful customer relationships.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Arabian Business
an hour ago
- Arabian Business
Etihad hits 2m passengers in July 2025 as fleet grows to 111 aircraft
Etihad Airways welcomed 2m passengers in July 2025 and added five new aircraft to its fleet in a record month for both growth and expansion. The UAE's national airline reported a 19 per cent year-on-year increase in passenger traffic, alongside a milestone rolling 12-month total of 20.3m travellers, reflecting strong global demand and its expanding network. In July alone, the carrier's passenger load factor rose to 90 per cent, up from 89 per cent in July 2024, signalling efficient capacity management and sustained demand. Etihad Airways growth Etihad's operating fleet now stands at 111 aircraft, supporting a growing network of 81 passenger destinations, up from 76 a year earlier. The month saw the arrival of its first Airbus A321LR, along with two Boeing 787s, an Airbus A350-1000, and an A320. Year-to-date, Etihad has flown 12.2 million passengers, a 17 per cent increase over the same period in 2024, with an average load factor of 88 per cent versus 86 per cent last year. Chief Executive Officer Antonoaldo Neves said: 'We continue to see strong momentum in our performance, with passenger numbers in July growing by 19 per cent year-on-year. Our rolling 12-month total has surpassed 20m for the first time in our history reflecting the trust our customers place in our service and the strength of our network.'
Khaleej Times
2 hours ago
- Khaleej Times
Kiara Jewellery founder and creative director proves that education can break every barrier
Ada Panday entered healthcare through the traditional path, completing an MBBS at Sharda School of Medical Sciences and Research in 2018. She earned an Advanced Cardiovascular Life Support certificate from the American Heart Association and finished Harvard Medical School's online Fundamentals of Pharmacology course. In 2020, she enrolled in the MSc. Experimental and Translational Therapeutics program at the University of Oxford—all these reinforce her role as an inspirational enabler for women, inspiring them to reach for the stars by means of education. She then later expanded into business leadership as part of Adavi Shipping LLC in Dubai. She advises companies on ship green-recycling under the Hong Kong Convention framework. Her scope includes SRPs, IHMs, FMPs, and compliance reviews across Europe, Asia, and North America. All these signify the presence of women in heavy industries, proclaiming the fact that they can thrive and entirely succeed in a male-dominated world. She also leads Kiara Jewellery as Founder and Creative Director, where she gets to balance the toughness and rigidities of shipping with the beauty and splendidness of accessorizing. Interestingly enough, her training in Botox administration through Allergan India beautifully coincides with her expertise in aesthetics, as both celebrate women in all of their physicality and artistic expression. Ada Panday's enduring journey showcases how a woman can surpass thresholds oftentimes perceived as unreachable, sending a clear message that female prowess is ever-present—thanks to her pushing this reality forward. From healthcare and maritime consultancy to luxury jewellery, she continues uplifting standards that others once tried to restrict. The name Ada Panday is one that stands side to side with all women worldwide in reclaiming the space they rightfully deserve.
The National
4 hours ago
- The National
UAE telecoms authority begins public consultation for satellite reseller regulations
In what could be a watershed moment for satellite service re-sellers in the UAE, the country's telecoms regulator has announced that it was taking public input as it creates a licence framework. On its website, the UAE Telecommunications and Digital Government Regulatory Authority emphasised it wanted feedback for regulations to "regularise the current resale of satellite services". Once the TDRA finalises specifics for what it describes as a "category B" licence, the door would be opened for many businesses and entities to sell connectivity devices and services – paving the way for resellers of low-earth-orbit satellite internet communications devices such as Starlink. Under current regulations, only certain UAE entities with the current telecoms licence are permitted to provide these services. During the public consultation, the TDRA is seeking to "take relevant input provided by the stakeholders into consideration when drafting its regulation", according to the consultation form on the authority's website. According to SpaceX, operator of Starlink, the service is "pending regulatory approval" in the UAE. A document posted this year to the TDRA's website showed that Starlink was granted a regulatory licence in 2024 that will last about 10 years for 'maritime satellite internet services'. In the Middle East, Starlink is available in Qatar, Yemen, Oman, Bahrain, Jordan and Israel. Jimmy Grewal, executive director Dubai-based marine electronics company Elcome International, said he was excited about the the opportunities presented during the public comment period. "The TDRA's open consultation is a welcome step that brings clarity to a fast-moving market and will accelerate the safe rollout of next-generation satellite connectivity across the UAE," he said. Mr Grewal said a detailed framework for resellers like Elcome will strengthen options, resilience and productivity for government, maritime, aviation and offshore energy sector workers seeking internet and communications connectivity. He said he was also prepared for the possibility of the regulations opening the door for Starlink access in the UAE. "As one of the first and largest Starlink resellers in the world, Elcome is keen to bring the benefits of Starlink to our home market once the new regulatory framework is in place," Mr Grewal said. According to the TDRA's feedback form posted on its website, relevant entities are being asked about ideal licence durations, satellite reseller fees and overall reactions to draft legislation. The regulatory body is accepting public consultation until September 25.
