Zendaya and Law Roach Join Forces on New On Sneaker: Shop Their Co-Designed Release Online
Zendaya's collaboration with Swiss sportswear brand On just took a step past brand ambassadorship –and directly into product design.
More from Variety
Barry Jenkins to Direct Zendaya in Ronnie Spector Biopic 'Be My Baby' for A24
Robert Pattinson Went 'Crazy for Three Days' Over a Scene With Zendaya. Then She Told Him 'There's No Hidden Meaning' to the Lines and Just Say Them
Zendaya Joins 'Shrek 5' Voice Cast as Shrek's Daughter
As part of the new 'Be Every You' campaign, unveiled Thursday, the Emmy-winning actor has co-designed her first sneaker: a fashion-forward iteration of On's Cloudtilt silhouette dubbed the Cloudtilt Moon. The shoe is part of a capsule developed alongside her longtime stylist and creative director Law Roach, marking the duo's most tangible fashion output since Roach's semi-retirement announcement last year.
SHOP THE ZENDAYA EDIT
'Movement has always been a part of how I connect with myself, and movement looks different for everyone,' Zendaya said in a statement. 'This story felt personal – a reminder that we are all multifaceted beings, with so many brilliant pieces that ultimately make up who we are, make us whole. To me it's about embracing every little bit of ourselves, and being present in every version of yourself.'
The campaign, shot by Bardia Zeinali and narrated by Zendaya herself, features surrealist visuals meant to reflect the many selves one person can inhabit. The idea, On says, is about 'motion and multiplicity,' though the message lands closer to the kind of curated ambiguity that's become a staple of Zendaya's high-concept branding.
The apparel drop includes fitted bombers, monochromatic track suits and bodysuits. The real substance, though, is in the sneaker. While celebrity collaborations often amount to little more than a colorway and a campaign check, Zendaya's hand in this release appears to be more involved. The Cloudtilt Moon introduces design changes tailored for lifestyle wear: a sculpted heel, updated padding, and a breathable mesh upper for versatile wear. The co-sign from Roach, whose styling has long blurred the line between ready-to-wear and red carpet, is likely no accident.
Zendaya's partnership with On began in 2023, shortly after she wore the brand during the 'Challengers' press cycle, and has since evolved into a multi-year contract.
Shop the full Zendaya edit here, and a few of the best On pieces below:
NEW RELEASE
Cloudtilt Moon Sneaker
Buy Now $200 $200
NEW RELEASE
Track Jacket
Buy Now $180 $180
NEW RELEASE
Studio Jacket
NEW RELEASE
Studio Bodysuit
Buy Now $150 $150 Best of Variety
New Movies Out Now in Theaters: What to See This Week
What's Coming to Disney+ in August 2025
What's Coming to Netflix in August 2025
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Vogue
3 hours ago
- Vogue
In Custom, Extremely Cut-Out Jacquemus, Dua Lipa's Birthday Look Is Ibiza-Ready
Dua Lipa celebrated her 30th birthday in the most Dua Lipa way possible. Landing into Ibiza—her confirmed favorite island—with a pack of friends, the pop star dined in the celebrity fave beachside spot Jondal and danced the night away at DC10 nightclub. The look? An elevated take on White Island dressing, and totally Dua: a custom Jacquemus dress made of white sequins with extreme, side-caressing cut-outs. High neck at the front, the dress splits backless, with matching white sequin underwear exposed by the deep hip cut-outs. She wore several silver star earrings across her lobes, a stack of silver bracelets, and gold and silver cocktail rings alongside her solitaire diamond, chunky engagement ring. Lipa posted a series of snaps from her early birthday celebrations (her birthday is August 22) to Instagram, fooling around with her fiancé Callum Turner and posing with friends including Mustafa the Poet and GCDS creative director Giuliano Calza, as well as her sister Rina and mother Anesa. Plates of dressed oysters and devoured langoustines from the celebratory meal were also peppered throughout the IG carousel, and Lipa served up her own early birthday cake: a chunky chocolate and pistachio cake topped with cherries, raspberries, and summer berries. Turner turned his own hand at summer style, in an easy breezy blue and white stripe shirt, loose linen trousers, and sheer, square brown sunglasses. (He looks like he's managed to get over that awful sunburn too!). The couple confirmed their engagement with Dua Lipa's British Vogue cover story back in June.
%3Amax_bytes(150000)%3Astrip_icc()%2Ftal-amazon-i-shopped-at-one-of-nycs-trendiest-flea-markets-tout-b4ec45943821475fa3900df229e05e3a.jpg&w=3840&q=100)
Travel + Leisure
7 hours ago
- Travel + Leisure
I Shopped NYC's Biggest Flea Market for 7 Fashion Trends Locals Actually Wear—and You Can Get Them at Amazon
If there's one thing I've learned since moving to New York City, it's that the most fashionable locals rarely wear mass-produced items. Instead, they often sport vintage, handmade, or one-of-a-kind pieces. That doesn't mean the city is immune to trends; New Yorkers instead just put their own spin on things, turning to flea markets and vintage shops to hunt for unique versions of trendy styles. I recently visited the Grand Bazaar, NYC's biggest flea market, which is flooded weekly with stylish locals. I took note of the seven most popular trends I spotted, and now, I'm sharing them with Travel + Leisure readers—along with affordable ways to shop the trends at Amazon. From vintage-inspired leather crossbody bags to celeb-approved track shorts, you can shop these top clothing styles from just $4. When wandering the Grand Bazaar, you can't help but notice that a few booths draw particularly large crowds. Many times, the most popular booths are the ones that sell vintage handbags and purses. I've found vintage-inspired crossbody bags at Amazon, along with sleek leather totes that remind me of the handmade ones I frequently spot at the market. My favorite thing about this style of bag is that they're truly timeless, so you can wear them in any season, for almost any occasion, and for years to come. Oversized button-downs are a wardrobe staple, and right now, pastel versions are taking over my social media feeds. When exploring New York's trendiest vintage markets, you'll find racks full of crisp shirts from Ralph Lauren, Tommy Hilfiger, and more—but similar styles at Amazon come with much better prices. I found shirts from $18, including butter yellow, blue striped, and other trendy versions. Throw them over a swimsuit, pair them with your favorite jeans, or dress them up for the office. Silk scarves are the international accessories of chic dressers, and my local flea market is overflowing with vintage options. While a pre-loved designer version could cost you upwards of $400, Amazon is full of affordable alternatives that channel the same elegance. Prices start at just $6. I've spotted dresses at Amazon that are just as unique as the vintage versions that fill New York's marketplaces. From tropical-printed dresses that are perfect for vacation to halter-neck mini versions you can wear on a girls' night out, these pieces will inject a dose of creative personal style into your wardrobe. I believe that jewelry is the hallmark of a truly stylish individual. Your jewelry can be a true reflection of you, so I love to shop unique statement jewelry at the Grand Bazaar. The flea market is full of gemstones, fidget rings, pendant necklaces, and other rare pieces. But you don't have to travel to the Upper West Side to snag similar items. I found beautiful statement jewelry at Amazon, including trending styles like a cord necklace and a resin bracelet. Bohemian blouses are back in a major way, but you don't need to splurge on vintage finds to get the style. Amazon options are more affordable and just as stylish, and they'll be in much better condition than secondhand versions (which tend to show more wear due to their delicate fabrics). From the crisp, structured Sweatyrocks Embroidered Blouse to the flowy Yiulangde Tie-front Lace Top, these tops ooze with New York panache—and no one will guess these romantic blouses are from Amazon. The shorts you wore as an awkward middle schooler have been co-opted by fashion lovers, and they're in high demand at secondhand markets. Track shorts are so trendy that even celebrities like Zoe Kravitz and Hailey Bieber have worn them, pairing them with open-toe heels and turning them into nighttime-worthy ensembles. Whether you're planning on wearing them casually or dressing them up, track shorts should be on your shopping list. Skip sifting through countless thrift racks when you can score them on Amazon for as low as $15. I particularly love the checkerboard-printed Umbro track shorts, which are marked down to just $28. Love a great deal? Sign up for our T+L Recommends newsletter and we'll send you our favorite travel products each week.
Yahoo
7 hours ago
- Yahoo
Woman Tattoos 'Scannable' Red Bull Barcode on Her Forearm but Reveals It's Not Actually Her Favorite Drink (Exclusive)
NEED TO KNOW A Swiss woman got a Red Bull barcode tattooed on her forearm — and it works in retail locations across the country At the time, Dew was working retail and had to strategically place the tattoo so she wouldn't accidentally scan it while ringing up customers "I have A LOT of tattoo plans," she shares. "If I had the money, I would be covered all over"Dew, a 22-year-old Swiss woman, quickly went viral on TikTok when she shared a video of herself buying a Red Bull. But instead of scanning the can's barcode, Dew whipped out her upper forearm and scanned her tattoo instead — and sure enough, the sale went through. Now, she's opening up to PEOPLE about the tattoo's functionality and the wide range of opinions it seems to evoke. It started as a joke — Dew, whose hair is dyed purple and whose skin is already populated with tattoos, occasionally encountered rude people who dubbed her appearance as "emo" and asked if she had "barcodes," or scars on her arms. Dew wanted a funny and effective reply to those comments, and thus, she chose the Red Bull barcode. In February 2024, around the time she got the tattoo, Dew was working a retail job and often manned the checkout, she tells PEOPLE. She decided to get the tattoo close to the inside of her elbow, so she could scan it when she wanted but not have to worry about accidentally scanning it while working, she says. Contrary to popular belief, though, Red Bull isn't Dew's favorite caffeine source. "I like Red Bull a lot, [though] I do admit its not my favorite energy drink," she shares. "However, Red Bull is quite silly and I thought this tattoo is silly, so why not?" In terms of function, the bar code does work consistently, and is accepted at retail locations across Switzerland, she revealed in a TikTok following her viral video. Sometimes she has to pull or spread her skin out, but otherwise it's "pretty easily scannable," she says. Her family likes the tattoo, mostly because there's a worm that wraps around the barcode as a fun decoration. She says the worm is actually inspired by a "silly doodle" that her sister once made that she adapted to fit in with the tattoo. Her friends are supportive for the most part, while others see the choice as "a bit insane." In addition to the barcode, Dew also has a tattoo of a screaming alpaca, as well as a lemon with the inscription, "lemonade 100% lemon, 0% sugar, 0% ade, just Lemon." She also has a little "L" on her left thumb and an "R" on her right thumb, plus a Legend of Zelda design and a burning moth. "I have A LOT of tattoo plans," she shares. "If I had the money, I would be covered all over." Read the original article on People
