Lulu's ‘Australia Week' showcases growing bilateral trade
The event was inaugurated at Lulu's Diplomatic Quarter branch in Riyadh by Australian Ambassador to Saudi Arabia Mark Donovan, in the presence of Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia, senior officials from the Australian Embassy, and top executives from Lulu.
Running until May 17, Australia Week 2025 showcases more than 960 high-quality Australian products from 129 leading brands. Shoppers can explore a curated selection of premium meats, fresh fruit and vegetables, dairy, frozen items, canned goods, and health-oriented foods. This week-long event highlights Australia's reputation for clean, green, and sustainable food production.
The initiative coincides with Australia's participation in the Saudi Food Show and the in-store promotions are designed to complement Australia's broader market engagement and deepen trade links with Middle Eastern markets.
'In Australia, we value our close relationship with Saudi Arabia,' Donovan said.
Australia Week is a great opportunity to introduce our premium products to Saudi consumers. Lulu Retail is a strategic partner in this effort, and we are proud to present this diverse selection of Australian products to their customers.'
Mohammed added: 'At Lulu, we are committed to offering a rich and diverse shopping experience to customers in Saudi Arabia. Australia Week is part of that commitment. Through our partnership with Australia, we are able to provide a selection of high-quality products that align with Saudi tastes and nutritional needs. We are excited to share these exceptional items with our customers.'
Bryony Hilless, Australian consul general to Dubai and Austrade general manager for the Middle East, said: 'As the Middle East's population grows and consumers increasingly demand high-quality and reliable food and beverages, Australia has become a secure and trusted exporter to the region.
We're proud to partner with Lulu Hypermarkets to showcase much-loved Australian products in-store and to support Australian producers to connect and grow export partnerships in the region.'
Austrade Trade and Investment Commissioner Todd Miller highlighted the strategic opportunity of engaging with the Saudi market, saying: 'Australian producers are known the world over for high-quality products produced in sustainable and ethical ways. With Saudi Arabia's Vision 2030 transforming the Kingdom's food and beverage landscape, there are unparalleled opportunities for Australian exporters to provide the innovative, premium products the dynamic food market needs.'
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