Highspot Announces New Features in Product Release

Martechvibe

12-05-2025

Highspot's Spring Release helps sellers become trusted advisors with AI while delivering secure, personalised experiences that boost buyer engagement.
Highspot, a GTM enablement platform, announced its Spring '25 product release. Highspot's enhanced digital rooms, AI-powered content workflows, and robust buyer engagement features ensure sellers build trust and win the last mile of the sales cycle.
Today's business buyers self-educate across a wide variety of resources and delay talking to sales. According to the new State of Sales Enablement report, 47% of companies struggle with getting buyers to engage in a two-way conversation with sales, and 41% find it hard to reach new buyers, so sales teams must find new ways to offer value and capture buyer attention.
Highspot's Spring Release bridges the gap between modern buyers and sellers. The new capabilities help prepare sellers with AI to be trusted advisors to buyers, while also making it easier for sellers to deliver secure, personalised buyer experiences that increase engagement and reveal what repeatedly wins deals.
'Sales success isn't about brute force—it's about precision,' said Robert Wahbe, CEO of Highspot. 'You can't win today's business buyers with yesterday's tactics. Our Spring release advances AI's impact on go-to-market execution to help every seller deliver the right message at the right time, while simultaneously enabling revenue leaders to scale what works.'
ALSO READ: Highspot Launches Highspot University For Sales Training
Boost Seller Productivity with AI-Powered Workflows
Unified platform for go-to-market (GTM) enablement, Highspot can uniquely correlate structured CRM data with unstructured data, including case studies, videos, presentations, meetings, and more. This correlation connects data insights and recommended actions to business outcomes, improving GTM efficiency and impact. Instant Answers: Highspot Copilot delivers deal- and situation-specific answers to any seller question that can be answered from the combination of CRM data and content in Highspot.
Autodocs for Microsoft Dynamics: Highspot's automatic document generation capability now works with Microsoft Dynamics, so sellers can instantly create tailored documents using CRM data.
Salesforce Agentforce, Salesforce Sales Programs, and Microsoft Copilot for Sales: Highspot is everywhere sellers work, with content, digital rooms, and more features accessible via new integrations with Agentforce, Salesforce Sales Programs, and Copilot for Sales.
Win Buyers with Personalised, Secure Experiences
AI can empower buyers and sellers alike, but also cloud their connection, making clear, secure communication vital to winning sales cycles. Highspot's Spring Release raises the bar for Digital Room security and interactivity, amidst the usage of Highspot Digital Rooms growing 82% in the past year. Integrate Consensus Demo Boards: Embed interactive Consensus demos into Highspot Digital Rooms to create dynamic buying experiences.
Integrate Loopio RFPs: Embed requests for proposal (RFP) in Highspot Digital Rooms and Spots and attach Highspot content in Loopio to create more compelling buyer responses.
Verify access to External Sharing: Secure Digital Room access with one-time email verification codes that ensure a trusted buying environment.
Protect Shared Content: Automatically protect content through dynamic watermarks that update based on whoever shares or downloads content.
Accelerate Revenue Outcomes with AI Insights
Data is just noise unless harnessed to extract insight that can optimise GTM execution. Highspot's Spring Release advances the platform's unique analytics prowess with new features that make it easy to know what's working, or not, and export massive datasets for deeper investigation. Enhanced Play Scorecard: The new business outcome filters make it even easier to understand sales play usage, adoption, and the impact on win rates and closed opportunities.
Snowflake Data Integration: Users can seamlessly access their complete Highspot dataset with the Snowflake Marketplace integration for Highspot.
ALSO READ: Martech Radar: Sales Enablement Tools
The Martechvibe team works with a staff of in-house writers and industry experts.
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Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform.
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Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle.
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OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences.
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Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale.
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Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases.
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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